Promatec Foods: Copy-cat packaging is a good thing
UK food law firm, Roythornes, has come up with its top guidelines for manufacturers to protect their brand from copy-cat cheap alternatives.
Archives for August 13, 2013
Vanillin supplier strikes competitive edge against Asian rivals
Borregaard's vanillin and ethyl vanillin plant in Norway has acquired the food safety certification FSSC22000 to distinguish it from a rise in competitors.
Irradiation of fat sources with UV light creates biomass feedstock for plastic
A method to convert oils, vegetable and animal fats into an ingredient for making plastics has been demonstrated by researchers.
'More needs to be done to drive imaginative packaging'
Manufacturers need to be aware of the advances science and the imagination can bring together for innovative food packaging.
The better the story, the bigger the serving! TV distracts us into snacking
Whether or not we are fully engrossed in a TV programme or video game's plot affects the amount we snack, research suggests.
Fact-finding and brand building: Special K asks for social media posts instead of cash
Special K’s pop-up shop in Australia where social media posts are used instead of cash will give Kellogg crucial face-to-face contact with consumers for fact-finding and brand building, says a marketing expert.
Flowers Foods CEO on Hostess re-entry: ‘We have confidence that our cake business will weather that reintroduction well’
Flowers Foods remains confident in the strength of its Tastykake business a month after Hostess re-entered the market with the infamous Twinkie et al., its CEO says.