Archives for August 1, 2013

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Avery Dennison: thinner labels more sustainable

By Jenny EAGLE

Avery Dennison Label and Packaging Materials has launched seven 'thin' film and paper products that retain shelf life while making food labels sustainable through thinner label material constructions. 

Butterkist bagging on 'big night in' may not pay off, says analyst

By Annie-Rose Harrison-Dunn

Butterkist’s promotional partnership with Universal aims to tap into the “big night in” consumer trend during times of economic difficulty, but one analyst doubts this tactic is enough in an increasingly competitive market.