News & Analysis on the Bakery and Snacks Industries
EU governments should refrain from ‘discriminatory’ food taxes and take a more holistic approach to obesity prevention, according to a joint position paper from FoodDrinkEurope and trade union organisation EFFAT.
Bimbo is a popular bakery brand that is in growth but global penetration remains fairly low outside Latin America, an expert says.
Investment in cereal makes sense for Kellogg because it cannot sideline such an important segment but snacks should really be the priority, an analyst says.
Increased investment in marketing and advertising will drive sales in the back half of the year, said the company’s CEO who sees the company as being on track to being ‘a premium, differentiated leader in snack foods’.
Snack makers must cast aside stereotypes when targeting the BRIC region because the markets and consumers are a lot more complicated, an analyst says.