Archives for October 1, 2012

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Dispatches from IBA 2012

Quality is core in convenience, says WP Food

By Kacey Culliney from Munich

Convenience is a hyper-trend, with quality a top priority for consumers that is shaping industry development, the WP Food sales director says.

Fruit snacks: Up against the impulsive consumer

By Kacey Culliney

Fruit snack manufacturers must promote planned snacking and offer multi-pack formats to survive alongside less healthy, indulgent alternatives that are fuelled by impulse buys, an analyst says.