Archives for February 1, 2012

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Hovis and Kingsmill stuck in British bread ‘slugfest’, analyst

By Ben Bouckley

After Premier Foods’ announced this week that it plans to up its spend on ‘power brands’ such as Hovis, Investec analyst Martin Deboo told BakeryAndSnacks.com that UK bread was a “terrible industry” to be in due to industry overcapacity.

UK ad watchdog dismisses complaint against Kellogg

By Jane Byrne

The UK advertising watchdog has ruled in favour of breakfast cereal giant Kellogg’s in relation to a complaint that a TV advert for a cereal was misleading in relation to its nutritional content.