News & Analysis on the Bakery and Snacks Industries
Premier Foods CEO Michael Clarke says he is pursuing a strategy of 'category blur' to revive the company’s disappointing trading performance, as he announces new marketing ammunition for the bakery and snack ‘power brands’ central to the approach.
Sealed Air has announced the creation of a joint venture with the manufacturer of mushroom-based eco-packaging in a bid to boost its global production and market penetration.
Criminality, the global supply chain and the unpredictable nature of food adulteration for financial gain mean it can pose a greater public health risk than traditional safety threats such as pathogen contamination, according to new research.
An increasing demand for food and drink packaging in BRIC (Brazil, Russia, India, China) and eastern European nations will see the sector grow by over $40bn in the next few years, an industry report has forecast.