Archives for April 6, 2010

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Irresponsibilty claim for Kellogg's breakfast cereal ad rejected

By Jane Byrne

A claim that an advert for Kellogg’s Coco Pops was irresponsible because it directly targeted school children and encouraged them to eat a snack that was high in sugar has been rejected by the UK’s Advertising Standards Authority (ASA).

GM-derived lipase set for approval in Australia, NZ

By Jess Halliday

DSM’s lipase enzyme from GM Aspergillus niger is set to be approved by Food Standards Australia and New Zealand, opening up opportunities for bakers to use it as a processing aid.

Monsanto profits fall on lower Roundup prices

By Caroline Scott-Thomas

Monsanto reported a decline in profits for the second quarter of fiscal 2010 on Wednesday and warned that it was unlikely that it would meet its longer-term profit forecasts.