Hovis rolls advert not misleading, says ASA
A claim that an advert for Hovis rolls from leading UK manufacturer, Premier Foods, was misleading consumers has been rejected by the UK’s Advertising Standards Authority (ASA).
Archives for December 16, 2009
Health and convenience boosting microwave packaging, report
Convenience and healthy eating trends are driving demand for microwave packaging in the US, which is forecast to climb seven per cent annually to $2.4bn in 2013, according to a report from US analysts, the Freedonia Group.
Nestlé and Kraft probe palm oil sources after sustainability claims
The globe’s two biggest food firms, Nestlé and Kraft, have launched internal investigations after a Greenpeace report claimed both purchase palm oil from Indonesian company PT Smart whose parent group Sinar Mas allegedly engages in widespread illegal...