Branded Corn Flakes are great for branding
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.
Archives for October 18, 2009
Shoppers still prepared to pay for healthier foods, says research
Consumers are prepared to pay more for foods that note health attributes on packs, and are becoming more aware and sophisticated in their attitudes to diet and food labelling, according to research from Tate & Lyle.
Med diet cuts breast cancer risk in older women, says study
Adherence to a Mediterranean diet along with avoidance of Western-type foods may contribute to a reduction in postmenopausal breast cancer risk, claims new French study.
Meat processors performing worst in sustainability stakes
Meat processors are lagging behind other industry sectors when it comes to sustainability, according to a report by the Australian Food and Grocery Council (AFGC).
Indian processed foods should be tax free, says Assocham
Processed foods and primary agricultural products, such as rice, atta and dal, should be classified as tax free when the government introduces its Goods and Service Tax (GST) next year, urges the Associated Chambers of Commerce and Industry of India...
Berry Plastics bids to take over Pliant Corp
Berry Plastics Corp has said its proposed takeover of flexible packaging firm Pliant Corporation would bring it wider market appeal and access to greater innovation.
Peanut sales at near-record levels despite salmonella
USDA figures show that consumers bought near-record quantities of peanuts over the past year, despite a salmonella outbreak blamed for nine deaths and more than 700 illnesses.