Twitter could leave bitter taste in Pepsi’s mouth
“The new cartons stink.” Customer responses to new product developments seldom come clearer or more direct than that.
Archives for March 2, 2009
Bin Master sensors target high and low level detection for food
Australian firm Pacific Sensor Technologies brings to market a range of levels sensors for solid and liquid materials from US firm Bin Master.
UK labelling proposal under the spotlight
Owen Warnock, partner and food law expert at international law firm Eversheds, checks the fine print on calls for legislation in the UK regarding country of origin meat labelling.
Consumers seek value over price: Survey
Consumers’ purchasing decisions are based primarily on perception of product value rather than price alone, according to a new study from Brandweek.