Cereal bar targets travellers to boost brand
UK snack company, Eat Natural, has launched a new addition to its range of natural cereal bars and teamed up with airline Virgin in an unusual marketing tactic designed to boost brand recognition.
Archives for December 5, 2006
Gene breakthrough could aid wheat production
US scientists have cloned a gene present in wheat and barley in research which opens up the potential for cultivating the crops in a wider range of climates, thereby increasing production and supply.
New Quest berry flavours target dairy growth
Quest claims that its new Berrysense range of fruit flavours could give dairy product firms the edge in capturing lucrative new markets.