Archives for May 14, 2006

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Marketing focus

Vitafoods 2006: kids driving the health revolution

By  Anthony Fletcher in Geneva

Healthy eating is no longer motivated simply by self-interest. Family welfare has become the overriding concern, and children have become the real driving force behind the health trend.

Cheap imports and bird flu hits UK industry

By  staff reporter

At least one UK poultry processor plans to cut capacity and farmers are calling for higher payments as the industry is hit by bird flu and cheaper imports.

The secret behind mega-brands

By  Lorraine Heller

'Mega-brands' have become so imbedded in the consciousness of American consumers that they continue to dominate and shape the food industry, despite often being at odds with the USDA's Dietary Guidelines, according to an expert in nutrition science.