News & Analysis on the Bakery and Snacks Industries
Consumers opt to buy organic food because it tastes better, so claims a recent survey from the UK's organic body the Soil Association, putting increasing pressure on the food makers to perfect their formulations.
Weekly comment
Cash, cash, cash. Castigated as simple asset-strippers out to make a quick buck, the entrance of private equity onto the food industry stage has participants chattering in the wings.
The UK marketer of Shreddies breakfast cereal can continue to make claims that the product helps boost children's concentration in school but it must make their evidence clearer to viewers of their ad, said authorities last week.