Archives for May 2, 2005

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Supply chain solution unlocks Chinese potential

A leading global provider of synchronised supply chain and revenue management solutions has helped a Chinese beverage firm maintain its competitive advantage in what is a booming sector, writes Anthony Fletcher.

Marketing and health keep Kellogg rising

Kellogg has increased sales and profits in its first quarter through clever pricing and strong marketing investment, helping the firm to forge ahead in healthy snacks and beat off private label competition in cereals, reports Chris Mercer.