Archives for January 27, 2005

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Chr Hansen launches East European marketing tour

Danish ingredients giant Chr Hansen is about to launch an intensive research and marketing campaign across Eastern Europe to learn more about local taste preferences and beat the opposition to one of the world's most promising flavours markets.

APV slashes cost of baking equipment

Lower cost baking equipment suppliers could lose out after the UK's APV Baker announced its intention to implement price reductions and a new marketing strategy, reports Chris Mercer.

Low carb trend could cause birth defects

The popularity of low carb diets makes the message of National Folic Acid Awareness Week more significant than ever, as women of childbearing age may be risking the health of their babies by cutting back on sources of the B vitamin.

Fortitech expansion reflects booming European market

Strong year-on-year sales growth and a major new plant expansion at premix leader Fortitech's Europe base demonstrates the insatiable appetite for fortified foods in the region, writes Dominique Patton.