Archives for October 5, 2004

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Kellogg in trouble over Frosties advert

A public complaint and a rap on the knuckles from the UK Advertising Standards Authority has left the Kellogg company red-faced over its recent Frosties cereal advert, and again thrust children's advertising into the health spotlight. Chris Mercer...

Investment in GI

Food manufacturers offering products with a low glycaemic value will help generate the necessary evidence to convince sceptics of the merits of the nutritional strategy, suggests an industry expert, even if they cannot carry a health claim.

Novis marketing alliance to expand Russian news service audience

The need of ingredients and equipment suppliers to reach Russian food manufacturers is becoming increasingly urgent, but in the absence of established B2B advertising channels, few avenues have been open. Now a new alliance between Europe's leading...

Pick restructures to keep competitive

Hungary's accession to the European Union has already led to increased competition in the food industry there, prompting one of the country's leading food manufacturers, Pick Szeged, to embark upon a two-year restructuring programme aimed at cutting...

Russian milk market under pressure as herds decline

Steep declines in the number of milk cattle in Russia is having knock-on effect on the country's dairy industry, which is being forced to import increasing amounts of milk from other, more expensive sources. But calls for greater support from Moscow...

Ball sees strong growth in beverage can market

Double-digit growth rates are expected in the beverage sector throughout central and eastern Europe over the next decade, fuelled by growing consumer spending power and the arrival en masse of major western drinks groups. But it is not just drinks...

New bakehouse goes gluten-free

A new bakehouse to be used exclusively to make gluten-free products for those with special dietary needs has been opened by US-based natural and organic supermarket Whole Foods Market, giving the company a lead in providing fresh produce for this...