Archives for August 9, 2004

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Olympics may fuel innovation in European sports drinks

Leading sports drink manufacturers are hoping to increase market shares this year with major marketing campaigns to coincide with the Olympics. But the more specialist sector could also get a boost if a new protein-containing drink proves its worth...

Cooking sauces show increasing diversity

Cooking sauces have been identified as one of the main driving forces behind the rapid growth of the sauces and condiments market in central and eastern Europe in recent years. This week's look at the Mintel database reveals just why this is...