How to design snacks packaging for the health-conscious and environmentally conscious consumer

The shift towards healthy snacking is gathering pace, with consumers agreeing that ‘better for you’ is important when choosing crisps, nuts and snacks, according to a recent Mintel study*. Additionally, studies show that snacks in eco-looking packaging are perceived as higher quality, making more sustainable and ‘green-looking’ packaging a focus for brands targeting the health-conscious consumer.

What drives consumers to pick one healthy snack over another? How can yours stand out on the supermarket shelf?

In this free webinar, Mintel’s Benjamin Punchard, Global Packaging Insights Director, and Amcor’s Paulina Dudkiewicz, Marketing Segment Manager, Snacks and Nuts, will discuss:

Which visual cues alert the consumer to a product’s health benefits.
How a product’s packaging and design can convey a healthy message that consumers trust.
The link between personal health and environmental responsibility, and how more sustainable packaging can support your brand’s promise.
‘Green-looking’ packaging versus more sustainable packaging.
Which brands are using clever packaging to grow market share.

*Source: Mintel, Snacking Opportunities Nutrition Insight October 2017