Industry voices

Why ‘limited edition’ is the next big F&B trend

Why ‘limited edition’ is the next big F&B trend

By Donna Eastlake

Food and beverage brands are embracing brevity, with growing numbers of limited-edition products launched. So, what’s the reason behind this new trend, and is it here to stay?

Top tips to successfully market your brand

Top tips to successfully market your brand

By Donna Eastlake

Marketing can be complex, time consuming and costly. We run down the top tips and tricks to successfully market a food and drink brand on a tight budget.

Will COP29 focus on food?

Will COP29 focus on food?

By Augustus Bambridge-Sutton

As COP29 garners global attention, its focus on food systems continues to grow.

How Trump's trade, tax policies could impact food industry

2024 US presidential election

How Trump's trade, tax policies could impact food industry

By Ryan Daily

Donald Trump's election as the 47th US president signals a sea change in economic and trade policies from the Biden Administration, as the president-elect is expected to raise tariffs, which can kick start inflation again and complicate stressed supply...

What is driving the MENA snack boom?

What is driving the MENA snack boom?

By Gill Hyslop

The snack market in the Middle East and Africa (MENA) is being fueled by a young population and shifting consumer preferences. But can snack and confectionery producers balance the rising demand for indulgence with the growing focus on health and wellness?

5 popular UK products hit hard by shrinkflation

5 popular UK products hit hard by shrinkflation

By Gill Hyslop

As ingredient and production costs rise, more businesses are quietly reducing product sizes to stay competitive – but what are the long term risks for brand reputation and customer loyalty?