Business

5 strategies to maximize snack sales

5 strategies to maximize snack sales

By Elizabeth Crawford

Sales of snacks are poised for significant growth in the U.S. in the next five years, but for the category to reach its full potential, manufacturers need to go beyond new product launches to fully exploit all opportunities for growth, according to a...

Outgoing SFA chairman on snacking trends, GMO labeling

60-second interview: Mark Singleton, outgoing chairman of the Snack Food Association; vice president of sales & marketing, Rudolph Foods

SFA outgoing chairman: The lines between meals & snacks are blurring; we’ve seen remarkable changes in consumption patterns

By Elaine Watson

According to the March 2015 report of the Dietary Guidelines Advisory Committee, most Americans now consume two or three snacks a day - news that came as no surprise to the outgoing chairman of the Snack Food Association, Mark Singleton. Elaine Watson...

Euromonitor analyst says millennials are growing and have a surging spending power - 'it’s very important to connect with them now'

Dispatches: Snaxpo 2015

Why millennials are your most important snackers…

By Kacey Culliney

With close to 44 million in the US and a combined spending power of around $1.1 trillion dollars, millennials are a consumer group snack makers must not miss out on, says Euromonitor International.

How has social media changed food marketing?

How has social media changed food marketing?

By Caroline SCOTT-THOMAS

The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.

Can oatmeal save the cereal industry from slumping sales?

Fiber… Are you getting enough?

Can oatmeal save the cereal industry from slumping sales?

By Elizabeth Crawford

Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in cold cereal sales in the U.S.

Big Food is at a crossroads, says Hartman Strategy

Disrupt or die: Big Food is at a crossroads, says Hartman Strategy

By Elaine Watson

While ‘legacy’ food and beverage brands are laser focused on price, promotion and placement, no amount of financial clout or merchandising wizardry can mask the fact that smaller, sexier, more disruptive, brands are outpacing them. But are CPG’s biggest...

Datamonitor Consumer: 'High-fiber' claims will start to take increasing prominence as consumers become more aware of the negative effects on digestive health from over-consumption of protein'

Special Edition: Powered up and packing nutritional punch

Fortification future? Fiber will rise, protein will fall...

By Rachel Arthur

High-protein foods have evolved into a mainstream category with snacks standing strong, but the trend will start to lose its muscle to high-fiber so industry will have to be clever, says Datamonitor Consumer.

UK energy bar sales triple and set to rise

UK energy bar sales triple and set to rise

By Niamh Michail

Sales in the energy bar and nutrition market in the UK have been growing at a faster rate than the US tripling in the past five years to reach €137m, while the US market doubled in the same period to €2314m.

Consumers prefer homemade breakfast to RTE packaged goods

What's for breakfast? Reinventing the first meal of the day

Consumers prefer homemade breakfast to ready-to-eat packaged goods, Datassential found

By Elizabeth Crawford

When it comes to breakfast, the vast majority of Americans want something quick and easy at home, but surprisingly most people prefer to make their first meal of the day “from scratch” instead of consuming a ready-to-eat or heat-and-serve consumer packaged...

What are the hottest snacking trends to watch in 2015?

Meet the CEOs of KRAVE, Health Warrior, Fruigees, HUMAN and Barnana

What are the hottest snacking trends – and companies - to watch in 2015?

By Elaine Watson

With the percentage of energy derived from snacks in the American diet doubling since the late 1970s, the pressure is on to make those snacking calories count. But what is a healthy snack, and are the boundaries between snacks and meals blurring as consumers...

Healthy cereals could help category grow modestly in 5 years

What's for breakfast? Re-inventing the first meal of the day

Healthy cereals could help industry grow modestly in 5 years, IBISWorld predicts

By Elizabeth Crawford

After years of steady decline, the cereal industry could see modest growth in the next five years thanks to consumer interest in healthier, high-end cereals, product process updates, improved commodity prices and innovative partnerships with food service...

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