The shop, which went live at JackLinks.com yesterday (April 20), offers a wide range of the brand’s products in a variety of pack sizes. This includes 24-packs of the Squatch Stick XXL sticks and premium Small Batch lines.
Among the line-up are ‘Pounder’ packs that are described as “elusive” by the manufacturer and contain 16 oz of product for $23.99. The current online range does not include Jack Link’s new Lorissa’s Kitchen brand which began rolling out to stores in February and is designed to appeal to female consumers.
The company is offering free US ground shipping on orders over $45, with shoppers charged $4.99 delivery for orders below that price. Two-day shipping costs $15 and one-day $20.
Discounts on subscriptions
The business is also giving discounts to consumers who enroll in a monthly subscription, with 5% off the regular price.
Some products are selling above supermarket price points, with a 2.85oz pack of Teriyaki Tender Bites at $6.95 ($6.64 with subscription) on the site, versus $4.99 at Walmart (and currently on promotion at $3.99).
The manufacturer has also updated its website to offer “easy-to-find” nutrition and ingredient information.
'Hard-to-find' flavors
"Whether looking for that hard-to-find flavor, or researching the best snack to fit your lifestyle, we're pumped to give our fans direct access to their favorite protein snack,” said Jack Link’s national sales manager for e-commerce Esteban Gamboa.
Direct-to-consumer snack services have enjoyed mixed fortunes as businesses look to emulate the success of Nestlé’s Nespresso coffee pod model. Graze.com has seen a strong performance in its UK homeland and the US, while General Mills pulled the plug on its Nibblr subscription snacks service after 18 months.
Jack Link's names first global marketing chief
Jack Link’s this month appointed Tom ‘TD’ Dixon as its first global chief marketing officer.
Dixon will lead the promotion of Jack Link’s brands in all countries, focusing on strategic planning for all marketing and innovation, said Jack Link’s CEO Troy Link.
Dixon has more than 19 years of global marketing experience and most recently held the position of chief marketing officer at Welch's. He has previously held roles at Kimberly-Clark and the Schwan Food Company.
“TD has the right type of experience, leadership and attitude to help us fuel our legacy of innovation and global mission to offer high-quality protein snacks,” Link said.