Doritos Rainbow chip campaign in support of gay teens has drawn both praise and ire from consumers, but one Mintel analyst believes it was a great way to target a younger audience and gain national attention.
The US Food and Drug Administration has censured Frito-Lay for a leaky roof, dirty facility and possible cross contamination of manufactured food at a Tennessee snack food facility.
PepsiCo’s research and development used to be focused on brand refreshes but we’re now working with a whole new strategy that is ‘paying off in buckets’, says its global R&D head.
PepsiCo’s new report on its sugarcane supply chain in Brazil and the impact it has on land rights has been welcomed with caution and some critique by Oxfam.
PepsiCo has announced a series of appointments, including one to address the importance of digitally connected consumers and e-commerce distribution channel.
PepsiCo has launched its extruded corn snack brand Cheetos in the UK, puzzling some market commentators as the product will compete with the company’s Wotsit brand.
PepsiCo owned Frito-Lay has launched its Doritos Roulette tortilla chips onto the US market and is using Twitter’s new video streaming platform Periscope to support its introduction.
Pop Tarts, Lay’s and Cheez-Its... How do young South Korean women tasting these US staple snacks for the first time rate them? The reactions in the recent videos below are surprising, and provide interesting insight into the cross-cultural potential,...
Frito-Lay CEO Tom Greco insists snacks and beverages occupy common ‘demand spaces’, and PepsiCo’s ‘Better Together’ approach gives it the scale to outpace its rivals at retail level.
Frito-Lay has gained market share in snacks for the first time in a year thanks to successful international expansions and marketing campaigns, says PepsiCo’s CEO Indra Nooyi.
Frito-Lay’s upcoming sweet cinnamon snack Cheetos Sweetos will help the company latch on to a younger consumer base interested in sweet snacking, says Euromonitor International.
Frito-Lay’s 2014 TV ads for Lay’s in the US were the most effective across the snack and confectionery category, staving off competition from Hershey and Mars, according to analysis firm Ace Metrix.
Division encompasses Quaker, Tropicana and Gatorade
PepsiCo has cut about 100 employees from its Chicago, Illinois office, home to the company’s North America Nutrition division, which handles the Gatorade, Quaker, and Tropicana brand lines.
Frito-Lay Japan has developed an array of limited edition snacks for October, from avocado and cheese tortilla chips to burdock and soy flavored extruded snacks.
Frito-Lay held sturdy Q3 sales but lost market share to premium competitors – a loss PepsiCo chairman and CEO Indra Nooyi admitted was far from ideal but not a long-term concern.
Frito-Lay has developed a method to adhere large, three-dimensional food flakes such as meat and vegetables to regular snacks, to emulate pizza, nachos and tostadas.
PepsiCo’s Quaker business is continuing its marketing partnership with the US National Football League (NFL) for a third year despite concerns raised by CEO Indra Nooyi over its handling of domestic violence cases.
Improved supply chain productivity using automation and better go-to-market delivery systems has driven core operating profit up 6% CAGR, says the president of Frito-Lay North America.
PepsiCo chairman Indra Nooyi has pledged to double the company’s investment in its Indian food processing operation to add to the sizeable sums it has already spent in the country.
Following more than three years of litigation, Quaker Oats has settled the class action lawsuit bought against it over the trans fat content and labeling of products.
Frito-Lay posted steady growth for Q2, fueled by excitement and consumer engagement through flavor competitions, says PepsiCo’s chairman and CEO Indra Nooyi.
Frito-Lay has been granted a US patent for its manufacturing process to bake snacks that maintain the taste and texture of a fried product using a hydration step.
PepsiCo has inaugurated its first R&D facility in Mexico – a baking innovation center that will be dedicated to strengthening its better-for-you portfolio across brands like Quaker, Lay’s and Sabritas.
Eating instant oatmeal for breakfast may help to manage hunger better than the leading oat-based, cold cereal, says a new study funded by Quaker Oats with implications for weight management.
PepsiCo gobbled up more global interest last year, fueled by three ‘star’ brands – Lay’s, Doritos and Cheetos, according to Kantar Worldpanel's Brand Footprint report.
Frito-Lay’s Doritos Jacked ‘bold flavor experiment’ asking consumers to vote on mystery flavors will create buzz and drive brand engagement, the snack titan says.
Frito-Lay will roll out deep-ridged potato chips in more than 10 countries this year, and has plans to expand the snack concept even further in 2015 as its international patent on the design pends.
Earth Day is an annual global celebration highlighting the importance of sustainability, recycling, water conservation, and other ways to save the planet. Here are some examples of food packaging that pitches in on the eco effort with compostable materials,...
Frito-Lay has pulled Cheetos and Doritos into one bag for its latest snack launch; a move that is less about innovation and more just an easy win, says Euromonitor International.
