Governments and consumers want more transparency and regulatory bodies are closely eyeing snacks, so it is more crucial than ever to come together as an industry, warns Frito-Lay’s chief marketing officer.
Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II
Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing officer.
Dispatches from Snaxpo 2014: Frito-Lay marketing executive insight, part I
Mass marketing no longer resonates with today's consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing officer.
PepsiCo has hit out at activist investor Nelson Peltz for continuing to press for a split between its beverage and snack arms, and says his use of data is ‘selective, and in many instances misused’.
As crusading investor Nelson Peltz lets off another bomb in the Pepsi boardroom – this time in the form of a 37-page letter criticizing the firm’s snack/soda integration – we examine the arguments for and against any split.
PepsiCo holds six slots in the top 10 global snack brands and fighting for a space is a huge challenge for other snack makers but not impossible, an analyst says.
Frito-Lay’s move to develop chocolate-dipped potato chips bridges the gap into candy, broadening its consumer catchment at a clever time, says an analyst.
PepsiCo’s Walkers Crisps factory at Leycroft Road, Beaumont Leys, Leicestershire, has returned to normal production levels following a blaze that took 60 firefighters to bring under control.
PepsiCo's third quarter (Q3) results reveal good year-to-year growth within snack division Frito-Lay, despite the continuing challenge of a trade landscape divided between volatile emerging economies and sluggish developed markets.
Frito-Lay has cut costs by installing energy-efficient screw blower technology at its wastewater treatment plant in Turkey and re-using potato chip waste for crop fertilizer.
PepsiCo has appointed a new chief executive officer for the Asia, Middle East and Africa (AMEA) region as it aims to bolster penetration in the region.
Frito-Lay has added 20 electric vehicles to its New York distribution fleet just two months after it announced plans to shift 20% of vans from diesel to compressed natural gas (CNG).
A new report from Rainforest Action Network says food giants supporting "weak" and "diluted" Round Table on Sustainable Palm Oil (RSPO) standards or buying GreenPalm certificates are kidding themselves if they think this will save...
Is it too risky to label products that may contain ingredients from genetically engineered crops as ‘all-natural’? And will the FDA step in and decide this issue so consumer class action lawsuits over this issue stop clogging up the court system?
Frito-Lay’s limited edition Pepsi-flavored Cheetos in Japan aren’t anything ground-breaking, but the new taste profile could be used as a platform to reduce salt levels, an innovation expert says.
PepsiCo has been experimenting with ingredients from unpeeled heat-treated green bananas and plantains to serve as everything from a gluten substitute to a sugar replacer in products from oatmeal to smoothies, crackers, bars and cookies, a recent patent...
In the 2nd major development this week in the debate over whether foods made with GMOs can be labeled ‘natural’, a NY judge handling a multi-district lawsuit vs Frito-Lay says she will not refer the matter to the FDA, as her counterparts have done in...
Indian snack company Britannia Industries has lost a trademark battle for its Snax brand despite winning in a similar case against PepsiCo back in 2009.
Market-watchers in India have recently been speculating that PepsiCo is poised to make a bid for an Indian crisp manufacturer as a means to grab greater control of snacks in developing Asian markets.
Quaker's involvement in oat research does not need to be compromised by its interest in the sector and should be supported given the lack of funding from elsewhere, says an analyst.
PepsiCo UK needs marketing muscle behind its new reduced fat Mighty Lights potato chip line if the product is to have any public health impact among kids, a nutrition policy expert says.
The good news: Around 15% of global palm oil produced in the past year was certified by the Round Table on Sustainable Palm Oil (RSPO). The bad news: Only half of it earned a premium, which doesn’t sound like a great recipe for inspiring more producers...
Frito-Lay has made green plans to shift 20% of its fleet from diesel fuel to compressed natural gas (CNG) as part of its bigger environmental commitments.
Frito-Lay’s flagship brand Lay’s has a global penetration of 26% and is the ninth most chosen fast-moving-consumer-goods (FMCG) brand in the world, according to Kantar World Panel.
Remember the gluey texture of the oatmeal your mom served you as a kid? Turns out, this is a good thing, according to new research comparing the satiating effects of oatmeal versus ready-to-eat cereals.
On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food.
Frito-Lay has launched Doritos Locos Tacos tortilla chips to profit from soaring consumer enthusiasm surrounding its year-long partnership with quick service restaurant Taco Bell.
Branded snack titan Frito-Lay may appeal the year-long patent row it lost with private label specialist Ralcorp over use of ‘bowl’ shaped tortilla snacks.
Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast industry responses to its damning Behind the Brands report as ‘bland’ and ‘complacent’.
Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the report ‘s findings as “ridiculous”.