Kellanova & WK Kellogg Co

Snack shake-up: Six gamechanging collabs redefining NPD

Snack shake-up: Six gamechanging collabs redefining NPD

By Gill Hyslop

Collaborations in the snack industry are vital for innovation, market expansion and consumer engagement. These partnerships lead to the creation of novel products that blend diverse flavors and cultural influences, capturing consumer interest and...

How to be snack-savvy: Key insights for 2024

How to be snack-savvy: Key insights for 2024

By Gill Hyslop

SNAC International has released its 2024 State of the Industry Report, which highlights category dollar and unit sales, the top performing brands and the influences that continue to shape consumer behavior and preferences.

WK Kellogg Co spin-off gets ‘frostie’ reception from shareholders

WK Kellogg Co spin-off gets ‘frostie’ reception from shareholders

By Gill Hyslop

The Kellogg Company has split into two separate, publicly traded companies - WK Kellogg Co and Kellanova - effectively to ‘create substantial value for shareowners’, however, shares of both fell in their first day of trading after the separation.