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There’s plenty of truth that ‘we eat first with our eyes', coined by Apicius, a well-known Roman gourmand from the 1st Century. Pic: GettyImages/Renphoto

The psychology of colour in baking

By Gill Hyslop

Colour is one of the most important sensory cues when it comes to choosing what to eat – influencing what consumers see, what they taste and what they feel while doing it. How can bakery brands capitalise on this?

Andrew Pyne takes over as chief executive of the Federation of Bakers. Pic: FOB

Federation of Bakers gets new lead

By Gill Hyslop

The UK’s Federation of Bakers (FOB) has appointed Andrew Pyne as its new chief executive, taking over from Gordon Polson who is retiring after 17 years at the helm.

Kellogg's Special K line up has been reformulated to contain around 20% less sodium. Pic: Kellogg's

Kellogg’s 12-month quest to reduce salt in Special K

By Gill Hyslop

After a year of tinkering around, the breakfast cereal giant’s food developers have successfully reduced the sodium content in its Special K cereal range by around 20% – without dramatically changing its iconic flavour profile.

BBU's bakeries perform in the top 25% for energy efficiency among similar facilities in the US. Pic: Grupo Bimbo

Grupo Bimbo rocks for its ethicality and energy efficiency ethos

By Gill Hyslop

The Mexican bakery giant has been recognised for the sixth time by Ethisphere as one of the World’s Most Ethical Companies, while Bimbo Bakeries USA (BBU) has been honoured by the EPA for its energy usage at 20 of its facilities, setting the bar for the...

Pic: GettyImages/happy_lark

SNAC International names new leadership

By Gill Hyslop

SNAC International has announced its new Board of officers and directors, elected to help newly elected president and CEO Christine Cochran to advance the snacking industry’s public policy goals.

Fox's and Burton's have merged. Pic: FBC UK

News in brief

FBC UK is the new kid on the biscuit block

By Gill Hyslop

Burton’s Biscuits and Fox’s Biscuits (as of 28 March 2022) have merged to form Fox’s Burton’s Companies (FBC) UK, led by CEO Simon Browne.

The rules speak for themselves. Pic: Rule Breaker Snacks

Bimbo-backed Rule Breaker sets its sights on $2.2m in 2022

By Gill Hyslop

Rule Breaker Snacks – a Grupo Bimbo-backed brand of allergen-free plant-based brownies and blondies – has launched an equity crowdfunding campaign to meet runaway demand sparked by a Shark Tank appearance last year.

Brands that resonate happiness will win with today's consumers. Pic: GettyImages/fizkes

What makes consumers happy?

By Gill Hyslop

In a world gone mad, it’s more imperative than ever for brands to preserve the values and needs that are important to consumers.

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