Bakery and snack launches: From Diddy Pancakes to Flamin' Hot Burner Phones

As we head into the busy autumn season, new product launches are tapping into trends like healthier snacking, premium ingredients and bold flavor profiles. From revamped classics to completely new offerings, brands find creative ways to stand out in a competitive market.

With convenience and indulgence driving consumer behavior, many of these new products aim to provide quick, delicious solutions without compromising quality. Whether through sustainable production methods, exciting collaborations or unique flavor combinations, the latest launches are designed to capture attention and cater to diverse snacking occasions. Here’s a look at some of the latest products making waves in the bakery and snack sector.

Abra-ca-Debora secures national listing for Diddy Pancakes

Abra-ca-Debora has won a significant nationwide listing with Asda for its bite-sized, ready-to-eat snack offering.

Available from September 23, the pancakes will retail at £2.30 per pack, marking a key milestone in the brand’s expansion across the UK market.

The Diddy Pancakes align with consumer demand for convenience, offering a versatile option suitable for both sweet and savory pairings. Positioned as a convenient snack, lunchbox addition or breakfast item, the pancakes tap into the growing market for easy, on-the-go products.

This partnership highlights Asda’s recognition of Abra-ca-Debora’s consumer appeal, with the retailer showcasing the brand’s commitment to premium convenience. The listing is set to enhance brand awareness and drive sales, building on the success of its popular Dutch-inspired pancake range.

“We’re incredibly proud to have secured a national listing with Asda, which allows us to bring our Diddy Pancakes to even more households across the UK,” said Jennie Bosson, head of Marketing for BakeAway.

“With convenience being key for today’s consumers, we believe our product is perfectly positioned to meet the growing demand for quick, tasty, and versatile snack options.”

‘Intensely chocolatey’ spread from Scottish Bee Company

Despite declining consumer interest in jams and spreads – thanks to their high sugar content – a new player has entered the category, to shake it up with an indulgent option based on healthful honey.

The Scottish Bee Company has launched its intensely chocolatey spread, blending Fairtrade chocolate, ethically sourced Scottish milk and butter, and a generous ladle of Scottish Blossom honey.

The spread stands apart from many commercial options, which often rely on sugar and low-quality ingredients. Instead, it emphasizes artisanal craftsmanship and the superior quality of homegrown Scottish honey, providing a rich and authentic flavor experience.

“Our business started as a knowing nod to playing our part in reversing bee’s declining numbers,” said founder Suzie Millar.

“We saw an opportunity to tap into Scotland’s striking countryside by working alongside other local beekeepers to showcase the compelling superiority of small batch, homegrown honey over-hyped mass-market, conveyor belt honey shipped over from China.  Our thoughtfully collected Scottish honey packs an honest nutritional punch, making it the perfect hero ingredient for a thoroughly decadent chocolate spread.’ 

With beneficial nutrients like manganese and vitamins B2, B5, and C, the honey not only enhances flavor but also offers a health-conscious twist to this decadent product.

Priced at £8 for a 190g jar, this spread taps into the growing demand for premium, locally sourced products that deliver on taste and quality. As the spreadable category evolves, this unique offering provides an irresistible alternative, appealing to consumers seeking both indulgence and authenticity in their food choices.

Higgidy’s ‘even tastier’ pies

Higgidy is kicking off its Autumn Pie Campaign with the introduction of six new and improved premium pies, along with a partnership with celebrity comedian Judi Love.

The updated recipes aim to deliver even more flavor, using ingredients like regenerative flour from Wildfarmed and completely omitting palm oil.

The new range includes three meat and three vegetarian pies:

• Spinach, Greek Feta & Pine Nut Pie with roasted red peppers
• Creamy 100% British free-range Chicken breast & Sauteed Leek Pie with white wine
• Slow-braised 100% British Beef Steak & Craft Ale Pie with carrots
• Slow-cooked 100% British beef Steak, Red Wine & Bacon Pie with chestnut mushrooms
• Roasted Sweet Potato, Spinach & Feta Pie with Aleppo chili
• Three Cheese, Cauliflower & Broccoli Pie with garlic and thyme crumb

All pies boast 100% British meat (Red Tractor Farm Assured) or premium vegetarian ingredients.

In support of the launch, Higgidy is rolling out a major media investment across October and November, including national outdoor posters, digital displays and social media. The ‘Dig Into a Higgidy’ campaign returns for its second year with Judi Love and Higgidy’s Chef Jordan Kerridge as they explore the new range and develop a special Caribbean-inspired pie.

“I loved working with Higgidy last year and am thrilled to be back in the Higgidy kitchen with the team,” said Love.

“Higgidy have made some great changes to their pie recipes. They always make delicious quality food and it’s always fun working with them!”

Available in recyclable packaging, Higgidy pies retail at £3.75 and will be in Sainsbury’s, Waitrose and Ocado from September 24, with Tesco and Asda stocking them in early 2025. Higgidy’s mission remains focused on baking food that benefits both people and the planet.

Lunchbox-ready snacks from BEAR

BEAR is on hand to help retailers tap into the Back to School season with its range of healthy, lunchbox-friendly snacks. Last year, the category saw a 6.1% sales boost during this critical period and BEAR’s real fruit snacks offer retailers an opportunity for growth.

With a 39.1% market share, BEAR leads the Kids' Fruit Snacking category, achieving £2.49m in value sales during the 2023 Back to School season. Popular for its fun and nutritious products, the BEAR yoyos range – featuring bestsellers like Strawberry, Raspberry and Blackcurrant – delivers both taste and health benefits. Made from real fruit with no added sugar and offering one of your 5-a-day, these snacks are a hit with parents and kids alike.

“BEAR is committed to making healthier snacking exciting and accessible for all children,” said Stephanie Armstrong, marketing manager for Urban Fresh Foods.

“Our BEAR yoyos are perfect for lunchboxes, with each multipack containing five individually wrapped pairs, along with collectable cards that kids love.”

BEAR yoyos are available nationwide across all major multiples, convenience retailers and in wholesale depots.

Seasonal flavors from Fancypants and S'NOODS

Get ready for the latest seasonal offerings from Fancypants and S'NOODS, with both brands innovating with flavors that blend tradition with modern twists, appealing to consumers seeking out unique snacks.

Fancypants is launching its Ginger Snap cookies on October 1, elevating the nostalgic favorite with ingredients like King Arthur Baking Company flour, upcycled oat flour and zero-waste production practices. These bite-sized, crispy cookies are packed with warm spices – ginger, cinnamon, clove – and sugared bites of crystallized ginger, offering a perfect indulgence. Available online and at select retailers, Ginger Snap is priced at $5.99 per bag, with 3-packs ($19.99) and 6-packs ($34.99) also available.

Meanwhile, S'NOODS introduces its Sweet Kugel flavor, a nod to the classic Jewish noodle dish, just in time for the high holidays. These sweet and savory noodle chips, featuring cardamom, cinnamon, caramelized vanilla and custard, are the perfect crispy bite. Allergen-friendly, vegan, gluten-free and kosher, Sweet Kugel is available for pre-order with shipping starting October 1. Prices range from $21.99 for a 3-pack to $40.99 for a 6-pack.

Both brands offer exciting additions to seasonal snack assortments, combining tradition with innovative flavors.

A new flavor from Doughlicious

London-based cookie dough snack brand Doughlicious is set to launch its Chocolate Raspberry Cookie Dough & Gelato Bites this October. Available in Tesco and Ocado from October 28, these indulgent treats combine creamy raspberry gelato with rich chocolate cookie dough, all wrapped in a freeze-dried raspberry and chocolate cookie crumb. Each bite is just 96 kcal, offering a guilt-free indulgence with a retail price of £5 for a pack of six.

The Doughlicious snacking range is known for using 100% British oats, making it naturally gluten-free, with vegan options available. The company prides itself on using better-for-you ingredients and producing snacks with renewable electricity in itsr West London facility. Its products aim to meet the growing demand for portion-controlled, indulgent frozen snacks while minimizing food waste.

Doughlicious’ snack platform includes a variety of flavors, from Chocolate Chip and Chocolate Truffle to Cinnamon Churro, allowing consumers to enjoy perfectly portioned bites for any occasion. With listings in major UK retailers, including Tesco, Waitrose, Morrisons, Whole Foods and Ocado, Doughlicious is revolutionizing the frozen snack category with its

Win a Flamin’ Hot Burner Phone with Chester Cheetah and Gabby Windey

This fall, Flamin’ Hot is encouraging fans to spice up their snacking routine by ‘cheating’ on their beloved Flamin’ Hot Cheetos with a variety of other Flamin' Hot snacks. TV personality and podcast host Gabby Windey has teamed up with Chester Cheetah to offer lucky fans a chance to explore the full Flamin' Hot portfolio, which features over 25 fiery options, including Doritos, Funyuns and Fritos Flamin' Hot.

From now until November 30, fans can visit FlaminHotUniversity.com or join Gabby Windey on Instagram to win a limited-edition ‘Flamin’ Hot Burner Phone’, complete with a year of free cell service. The phone has a direct line to Chester Cheetah, who will deliver a selection of spicy ‘sidechips’ to winners’ doors.

The promotion also includes ‘Hall Passes’ to sample new flavors, ensuring that Cheetos Flamin’ Hot remains an option if fans want to return to their favorite.

“I love Cheetos Flamin’ Hot but take it from me - you can’t reach your spiciest potential without trying different flavors and exploring your options,” said Windey.

“There is no reason to settle for just one flame when Chester is cool with you having hotties like Fritos Flamin' Hot and Funyuns Flamin’ Hot in your rotation.”

Added Tina Mahal, VP of Marketing for PepsiCo Foods North America, “By offering numerous fiery options, Flamin’ Hot hopes to inspire its fans to be bold and explore every way possible to turn up the heat.”

To join the fun, visit FlaminHotUniversity to take the Sidechip Quiz and swipe right on a new snack.