Pumpkin spice innovation to fall for: From Oreos to Kellogg’s Frosted Flakes and everything in between

The beloved seasonal flavor – blending cinnamon, nutmeg and cloves – is driving innovation in a variety of products, from artisanal baked goods to trendy snacks. As consumers seek to indulge in seasonal comforts, brands are responding with a diverse array of pumpkin spice offerings, each aiming to capture the essence of fall in new and exciting ways.

Here is a short rundown of new and returning products, now available on supermarket shelves.

Bubbies Ice Cream brings back a seasonal favorite

Bubbies Pumpkin Spice Mochi Ice Cream combines pillowy-soft mochi dough with spiced pumpkin ice cream to deliver a new way to get your pumpkin spice fix.

Like all Bubbies flavors, Pumpkin Spice is made with simple, premium ingredients and is only 90 calories per serving. Like all other Bubbies flavors, Pumpkin Spice Mochi Ice Cream is Certified Gluten-Free, non-GMO and contains no rBST dairy.

“We’re thrilled to be bringing back our seasonal Pumpkin Spice flavor for all our mochi lovers out there,” said Katie Cline, VP of Marketing.

“This crowd favorite has earned its reputation, and we’re delighted to help our fans celebrate the season with a deliciously unique treat that delivers the cozy and nostalgic flavors of fall.”

Available as a limited time offering (LTO) through Fresh Direct and select US grocery stores, including Harmons, H-E-B and other regional retailers from late September.

Find more information at bubbiesicecream.com and follow Bubbies Ice Cream via Facebook, Instagram, and TikTok.

Pumpkin Pie Pop-Tarts

A beloved seasonal favorite from Kellogg’s, these first debuted in 2010 and have made a comeback this year.

The toaster pastries are filled with a spiced pumpkin pie-flavored filling, topped with a frosted crust and fall-themed sprinkles. Popular as a quick breakfast or snack, they return annually for the autumn season.

This year’s limited-edition run is available in various pack sizes, including a 12-count and larger 36-count boxes for larger gatherings or dedicated fans, from major US retailers like Target and Walmart, for an RRP of $2.79 to $4.59.

Seasonal treats from Albertsons

Albertsons’ range of private label brands – including the recently launched Overjoyed – will complement any fall-themed event.

Indulge in a symphony of autumn flavors with Overjoyed: The Pumpkin Spice Madeleines are light and fluffy, they're like sweet little clouds of spice. The Overjoyed Pumpkin Spice Sandwich Cookies bring a dash of pumpkin flair paired with a cinnamon cream cheese center. And the Pumpkin Spice Mini Cupcakes are tiny titans of taste.

The Overjoyed Trail Mix Harvest Spice provides a jubilant jaunt through autumn's splendor, featuring honey roasted peanuts, cinnamon cookies, pumpkin spiced flavored mini cups and almonds and pretzels. The Cinnamon Yogurt Covered Pretzels with Sprinkles and Pumpkin Spice Yogurt Covered Pretzels with Sprinkles will turn any snack time into a celebration of fall flavors.

Mooooving over, Lucerne’s Pumpkin Pecan and Maple Brown Sugar Coffee Creamers topped with a swirl of Lucerne’s Caramel or Pumpkin Spice Whipped Topping transforms coffee into a lactose-free treat.

In the world where sugar meets spice and everything nice, there’s Albertsons’ Signature Select Pumpkin Pie Ice Cream, Caramel Swirl Apple Pie Ice Cream and Special Edition Pumpkin Ice Cream Sandwiches to top thing off in style.

Oreo Limited Edition Pumpkin Spice Sandwich Cookies

Oreo’s Limited Edition Pumpkin Spice Sandwich Cookies have returned to offer a seasonal twist on the classic cookie,

With their nostalgic pumpkin spice flavor, these cookies combine Oreo’s signature crispy wafers with a creamy, cinnamon- and nutmeg-infused filling. Their unique flavor taps into the pumpkin spice trend that has become synonymous with fall, making them a fun and memorable way to celebrate the season.

Whether incorporated into a lunch box or shared in the office breakroom, Oreo’s Pumpkin Spice Sandwich Cookies will foster a sense of warmth and community. Available in bulk for B2B purposes, these seasonal cookies make for easy gifting and create a delightful fall-themed experience.

Oreo Limited Edition Pumpkin Spice Sandwich Cookies are available while supplies last from major retailers across the US for an RRP of $3.99 - $4.99 per pack.

Pillsbury Shape Cookies

New for this year, Pillsbury fans can get in on the shaped cookie fun and submit their very own idea for the next Halloween Shape Cookie design. Head to Pillsbury.com/opencall before September 30, 2024, to submit.

And for some Halloween inspiration, fan-favorite Pillsbury Shape Cookies are back in spooktacular Pumpkin and Ghost designs – available at retailers across the US for an RRP of $7 per 2ct.

Aloha’s Pumpkin Spice Protein Bar

To ring in the pumpkin season, Aloha’s has added a Pumpkin Spice Protein Bar to its lineup, along with other fall flavors, like Maple Sea Salt and Oatmeal Chocolate Chip.

Made with wholesome ingredients – including Aloha’s proprietary plant-based protein blend, almond butter and pumpkin seeds – the Pumpkin Spice protein bar packs in 14g of protein and 10g of fiber. It’s the perfect go-to for anyone craving pumpkin spice and searching for a better-for-you option to sugary lattes and baked goods.

Available from Aloha and on Amazon for an RRP of $32.99 (12-pack).

Good Culture Pumpkin & Spice Cottage Cheese

The clean label snack brand has launched its first-ever seasonal flavor, Organic Pumpkin & Spice Cottage Cheese.

The limited-edition offering is now available exclusively at Whole Foods Market nationwide, where Good Culture is the #1 branded cottage cheese, for $2.29 per 5oz cup.

The USDA Organic snack is made with real pumpkin, live and active cultures, and simple ingredients sourced from pasture-raised cows. Each cup contains 16g of protein, making it an ideal snack for on-the-go or as part of a balanced meal.

“Our unique take on a fall classic features the wholesome, simple ingredients we’re known for, alongside the classic taste of pumpkin and spice,” said cofounder and CEO Jesse Merrill.

“It’s a delicious way to enjoy the season while getting the protein and nutrition you need, without a ton of added sugar.”

In addition to Pumpkin & Spice, Good Culture’s cottage cheese lineup includes Strawberry Chia and Pineapple.

Duncan Hines Dolly Parton’s Pumpkin Spice Cookie Mix

Launched last year, but back again in various retailers, including Walmart and Instacart, this mix is part of a series of limited-edition baking products that celebrate seasonal flavors.

It’s infused with pumpkin spice, cinnamon, and nutmeg to deliver a warm, nostalgic taste to capture the essence of fall. The mix will bake up to 24 soft and chewy pumpkin spice cookies with just an egg and butter, making it a convenient option for fall baking.

Kellogg’s Frosted Flakes Pumpkin Spice Cereal

A seasonal favorite, Kellogg’s Frosted Flakes Pumpkin Spice Cereal was first introduced in 2018 as part of the brand's limited-edition fall offerings.

It blends the classic frosted flakes with warm pumpkin spice flavors, including cinnamon, ginger and nutmeg, giving a cozy, autumnal twist to the breakfast staple.

Available again in 2024, it continues to be a hit among pumpkin spice enthusiasts looking for a festive morning treat. The 17.1 oz box is available at major US retailers like Target and HEB, for an RRP of $4.45.

Frito-Lay adds spice

Moving away from pumpkin, but still designed to spice up fall, Frito-Lay has introduced Lay’s Kettle Cooked Cajun Spice and Ruffles All Dressed up to add zing to events ranging from spooky movie nights to tailgates.

Inspired by the classic Louisiana seasoning, Lay’s Kettle Cooked Cajun Spice brings together a delicious blend of peppers and fresh herbs and for a spicy but savory crunch.

Potato chip lovers will be also excited to find the Canadian favorite, Ruffles All Dressed, on store shelves across the US for a limited time. This highly-requested flavor offers a crunchy blend of tangy, savory and sweet flavors – all in one bite.

Both flavors will be available nationwide and on snacks.com, Lay’s Kettle Cooked Cajun spice available permanently – 8oz ($4.99), 2.5oz ($2.69), 2.125oz ($2.49), and 1.375 oz ($1.49) – and Ruffles All Dressed for a limited time starting September 16, in sizes 8oz ($5.99) and 2.5oz ($2.69).