Calling all mood managers, snack stashers and hanger-hampering experts – this is your dream job.
To coincide with the launch of its Power-Fulls soft baked oat bites in Strawberry and Chocolate Chip flavors, Nutri-Grain is conducting a nationwide promotional contest in the search for a head of Hanger Management.
To qualify, the snacker must excel at preventing hangriness before it happens – just like Nutri-Grain’s Power-Fulls. With a good source of protein and 8g of whole grains in every serving, the new lineup is the perfect on-the-go, low-mess snacks to stop family and stop hanger before it starts.
But what is hangriness? With over 1.2 billion views on TikTok, being #hangry is the feeling of irritability and anger that are linked to low levels of blood sugar. Nutri-Grain knows that successfully managing hangry outbursts can feel like a full-time job – especially among family members – and that’s why they feel you ought to get paid for it.
The winning candidate will collaborate with Nutri-Grain to produce social content highlighting their best hanger management tips and tricks and help brainstorm product innovation ideas that further combat hangriness. For this, they will receive $20,000 to rock the prestigious title, plus a year’s supply of Nutri-Grain Power-Fulls./
“Nutri-Grain has been families’ go-to breakfast bar for over 30 years,” said Eileen Flaherty, brand marketing director at Kellanova.
“Now with Nutri-Grain Power-Fulls, we’re providing a simple protein-backed solution to prevent hangriness before it strikes, no matter the time or place. We want to reward our first-ever had of Hanger Management for their prowess and share their hanger prevention tips and tricks with the masses.”
Think you have what it takes? From May 6 to June 14, hopeful must complete an entry form on the Nutri-Grain Hanger Management site, demonstrating your personality and creative solutions for tiding over hangry friends or family members. The first-ever head of Hanger Management will be selected by July 1, 2024.
The UK bakery manufacturer has partnered with Stranger Things to develop a celebration cake in anticipation of the hit show’s highly anticipated fifth season. Finsbury has also announced refreshes to its Spongebob Squarepants cake – ahead of the release of the film later this year – along with its Disney Princess and Galaxy cakes.
For fans of the upside-down world, Finsbury has created a Stranger Things cake, which features a chocolate sponge with a layer of sweet filling, covered with soft icing and finished with edible decorations.
Listed in Tesco from April 15 for an RRP of £13.
A key licence focus for Disney, Finsbury has refreshed its Disney Princess cake, bringing the consumer-favorite toon front and center.
The cake features a sponge layered with jam and frosting, covered with soft icing and edible decorations. It is also nut-free and includes a sticker collar.
Available in Asda, Morrisons, Nevilles and Tesco from April 24 for an RRP of £13.
Shaped like Spongebob Squarepants, this cake is perfect for fans of Bikini Bottom and features sponge layered with jam and frosting, covered with soft icing and edible decorations.
Listed in Tesco from April 15 for an RRP of £13/
Last but not least, the Galaxy Chocolate & Caramel cake features chocolate sponge with pockets of gooey caramel sauce, topped with chocolate frosting & chocolate buttons with a caramel drizzle. Available in Asda, Tesco and Sainsburys for an RRP of £4.
“Working with license partners like Netflix, Disney (Disney Princess) and Nickelodeon (Spongebob) plays a key role in our licensing strategy at Finsbury, and allows consumers to involve trending – or indeed nostalgic – characters in their special occasions,” said Andrew Scott, brand manager for character cakes, Finsbury.
“In terms of trending shows, it doesn’t come much bigger than Stranger Things, which has taken the world by storm in the past few years. We’re sure fans will be getting ready for the fifth season, with this new delicious cake from Finsbury.”
As a brand known for breaking convention, PopCorners has added a new flavor to its stable to honor its title as a Preferred Salty Snack of the Kentucky Deby.
Limited edition Jalapeño Popper is a new take on a classic, with a kick of jalapeño heat and the savoriness of cheese.
Kentucky Derby Week attendees had the first chance to try the newest flavor at the PopCorners Snackbook on the Churchill Downs grounds earlier this month, placing bets on their favorite PopCorners flavors for the chance to win sought after swag.
But fans who could attend the limited pop-up are still in line for a treat, by simplying sharing a selfie of their own race day celebrations for a chance to win a $20,000 cash prize and an iconic Derby-style garland – made out of PopCorners instead of roses.
The brand’s latest flavor is also rolling out in retail for a limited time in 6.5 oz bags for $4.79 or 3 oz bags for $2.99.
In developing the new Jalapeño Popper flavor, we saw an unmet desire for spicier options in the snack aisle,” said Rhasheda Boyd, VP of marketing for PepsiCo.
“So, we decided to embrace our 'popped, never fried' motto with a unique take on a familiar food."
The PopCorners Snackbook arrives on the heels (or hooves) of the brand’s ‘Get Caught with Something Good’ commercial. Released last month, the commercial inserts PopCorners into an unconventional situation – a Prohibition-era speakeasy – where guests are served the popped snack instead of the typical bootlegged beverage.
As summer beckons, it’s only natural that Over the Moo is primed to showcase the interpretation of its top selling Australian tub flavor, ‘Choc Choc Who’s There’.
Despite the recent population of its bold flavor pairings – such as Pralines n Cream, Pistachio & Lemon, Ginger & Honey and Hot Cross Bun – the fact remains that it’s still the timeless classics that continue to woo. In fact, one in three of all ice cream sold in the UK are vanilla and chocolate, while cookie dough has edged ahead of salted caramel to hold onto third place.
“We’ve learnt stacks over our first year of trading,” said founder Simon Goldman.
“First and foremost, healthier snacking has been crying out for meaningful, on-the-go offerings within the wider ice cream arena. Secondly, the wider plant-based movement needs indulgent disruptors like Over the Moo to help strip away historically ‘dowdy’ preconceptions’.
“In 2023, 12% of all last year’s ice cream innovation in the UK was non-cow milk themed and yet this only translated into 4-5% of total sales.”
Over the Moo, however, has remained dormant and the colder, winter months have been used to work on improvements based on feedback from consumers.
“These include extended melting times in tandem with an altogether more decadent chocolate crackling when you take a bite, because we needed a satisfying sound that better reflected the indulgent qualities of the enrobing chocolate we favor,” added Goldman.
The brand has also gone down the sharing format route, not simply via a very distinct eating experience versus traditional tubs, but with regards to commonsense portion control, with one chunk being only 30 calories.
By prioritising sustainably sourced coconuts from trusted Indonesian and Philippines sources, Over the Moo is also taking the extra step when it comes to showing that cow’s milk isn’t the only solution when it comes to ice cream appreciation.
Over the Moo Chocolate Ice Cream launches on June 24 for an RRP of £3.99 per pouch.
That’s it. is reimagining the energy snacks scene with the launch of the Energy Fruit Blends Line in over 1,700 Walmart locations across the US.
The Fruit Blends Energy product line follows the successful debut of Coffee Energy Bars earlier this year and is available in two flavors – Mango Lime and Tropical Passion Blends – crafted from just four organic ingredients and zero added sugar.
Identifying a gap in the market amidst the exponential growth of energy drinks, That’s it. recognized the demand for a healthier alternative. The mini bars derive their caffeine from premium single-origin Ethiopian coffee beans, ensuring a premium energy snacking experience.
“Consumers are increasingly demanding transparency and quality, not only in their snacks but also in their beverage choices,” said founder and CEO Dr Lior Lewensztain.
“With our Energy Fruit Blends flavors, we aim to provide a refreshing departure from traditional energy drinks, offering a natural caffeine boost blended with real fruit, all without compromising on ingredients.”
A recent survey conducted by That’s it. using Suzy, a real-time insights platform, revealed that 52% of consumers prioritize a variety of fruit flavors when selecting an energy drink or snack compared to 15% seeking the highest caffeine content.
Both flavors are hitting US shelves and can also be found online and on Amazon.
The 2023-2024 school year may be drawing to a close, but teachers still need supplies to get them across the finish line. During Teacher Appreciation Week (May 6-10), granola bar brand Junkless and social impact platform Frontline Impact Project will help close the end-of-year supply gap by giving away more than 50,000 granola bars to celebrate teachers at eight school districts in the Northeast and Central US.
The celebration also includes ‘The Junkless Excellence in Teaching Award’. School districts are invited to nominate teachers to showcase how they contribute to our communities and classrooms. Eight teachers will be selected for their excellence and will receive a $500 gift certificate and a teacher spotlight shared via social media.
“Teaching is one of the most demanding, underpaid and underappreciated professions, so we at Junkless wanted to thank educators for their dedication, passion and hard work in a small way,” said Junkless president Brian Camus.
“Celebrating Teacher Appreciation Week allows us to acknowledge and appreciate the efforts that teachers put into educating and shaping the lives of our kids and students across the nation, so we are thrilled to be donating over 50,000 granola bars and recognizing eight special people with ‘Junkless Excellence in Teaching Awards.’”
Added Builders Network president Jessamyn Rodriguez, “Frontline Impact Project continues to be a powerful impact tool to support essential professionals – the everyday builders – who contribute to the wellbeing and vitality of our local communities.
“This Teacher Appreciation Week, we are excited to celebrate our teachers, who go above and beyond to educate our children. Frontline Impact’s partnership with Junkless is a great addition to their work in providing teachers with not only tokens of appreciation, but also recognition for the tireless roles they play in our communities.”
Educators in the Northeast and Central United States can submit a request for their school district to receive 7,000+ granola bars for staff and students to enjoy at an end of year celebration. Nominations are due by Friday, May 10.
The leader in bakery manufacturing has launched the Dawn Yogurt Cake Mix and flavoring paste – Dawn Exceptional Yuzu Compound – as part of its Total Cake Solutions concept.
The concept was developed for bakers across all channels and features recipe inspiration from across Europe, trends and insights on cake consumption, along with expert advice on maximizing cakes sales.
Dawn has a broad portfolio of cake ingredients and solutions that meet the diverse and ever-changing tastes of consumers. Whether it’s a classic remix or a tailored modern take, the range offers solutions from mix to concentrate to meet bakers’ individual needs. New variants such as vegan also tailor to the growing demand for plant-based sweet bakes.
The Yogurt Cake Mix produces cakes with a tender and fluffy texture, barely sweet and with a hint of yogurt flavor. It’s versatile, holds inclusions well and can be used to make a variety of bakes and shapes.
“We are proud of our Cake Solutions and aim to support bakers in putting a twist on classics and appeal to today’s consumers”, said Marie Frigo, category marketing manager, Dry Ingredients, for Dawn Foods Europe & AMEAP.
“From our Global Bakery Trends Research, we have seen that today’s consumers want to explore new sensory experiences, which is an opportunity for bakers to experiment with flavours, colours and textures.”
The Dawn Exceptional Compound Yuzu can be described as a blend of a lemon and a grapefruit but more complex with distinct herbal and floral notes along with its acidity.
“The Yuzu trend is one we have seen in fine dining and is a great flavour choice if you are looking for a twist to the all-time favourite lemon flavour and pairs very nicely with the new Yogurt Cake Mix,” added Christopher Ries, category marketing manager, Wet Ingredients, for Dawn Foods Europe & AMEAP.
