Brakes launches Foodie Expo 24
Brakes is hosting three live food events this year, each featuring more than 60 exhibitors (both small and national brands), alongside live demonstrations and presentations on trends.
An online event is running alongside the physical events, which will enable out-of-town customers to access content virtually.
Foodie Expo kicks off in Scotland on May 1, followed by a trip to Birmingham on May 22 and ending in the South of England on September 25.
The Scottish event takes place at the Royal Highland Center at Ingliston (in the western outskirts of Edinburgh). A range of demonstrations will be held throughout the day, hiihlighting topical events and the latest trends in foodservice, including Grab & Go, Plant-Forward and Summer Dining.
There will be more than 70 stands allowing customers to talk to a wide range of suppliers and sample new and interesting food, drink and catering supplies.
The Expo moves to Birmingham in May, with similar demonstrations alongside the addition of specialist care and education presentations, ad more than 60 stands.
Paul Nieduszynski, Sysco GB CEO, said, “Last year, we launched our first major live events since the pandemic and the feedback was excellent. There’s nothing like being able to see, smell and taste food to help make decisions on menus.
“This year we’ve expanded the Foodie Expo to include live demonstrations so that we can provide practical examples of how products can be used in kitchens.”
Brakes online event showcases 45 virtual stands and features a raft of resources like recipes, insights and solutions to save money, time and labor. As well as viewing that latest products, customers can enter competitions to earn mybrakes rewards cashback.