As two brands dedicated to inspiring fun, Frito-Lay’s and Hasbro have teamed up to launch a campaign that brings the iconic snacks and gaming experiences to life like never before … while offering families a chance to win a $1,000 game chest.
The campaign brings a world of fun to life in a series of four spots to air on TV, digital and social media platforms.
They follow families and friends as they enjoy Frito-Lay Variety Packs throughout their day while becoming immersed in a vibrant, life-sized world of popular Hasbro games, including The Game of Life, Chutes and Ladders, Hungry Hungry Hippos and Connect 4.
“Frito-Lay Variety Packs is thrilled to partner with Hasbro to help foster more joy in everyday snacking with our bright, fun-filled campaign,” said Melissa Miranda, VP of Portfolio Marketing for Frito-Lay Variety Packs.
“Together, we want to encourage families to embrace moments of connection, whether it’s a family game night or a road trip and add more fun and flavor to make this quality time more memorable.”
To join in on the fun, families must purchase a limited edition Frito-Lay Variety Packs featuring popular Hasbro board games – available in stores across the US now. The packs also feature a QR code to access a new interactive web game that allows players to explore an animated world inspired by both brands.
To play Frito-Lay Variety Packs’ game, participants will need to scan the QR code inside the box and choose an environment to open the virtual gameboard. Players can move through the game in a car inspired by The Game of Life, collecting Frito-Lay snacks and looking for potential shortcuts to the finish line along the way.
Players will then have the chance to nab on of the daily game chests – packed with $1.000 of swag from Frito-Lay and Hasbro – running until May 19.
“With an expansive portfolio comprised of the world's most popular board games, Hasbro connects fans and families through gaming experiences that are fun to play, fun to watch and fun to share,” said Maxx Proulx, VP of Global Experiences, Parnerships and Music for Hasbro.
“This campaign with Frito-Lay Variety Packs is a natural expansion for our brands as we celebrate making the most out of family connections with snacks and adventure that will put a smile on everyone’s face”.
Move over chocolate – UK confectionery company Plamil Foods has unveiled the world’s first ‘coffee bar’.
As smooth as chocolate, the Coffee Bar is made using whole coffee beans instead of cocoa beans.
Thanks to a unique production process – including carefully selected beans roasted in small batches together with a closely guarded refining process – the complex, delicate and unique tones of each bean is fully translated into a bar packed with flavor worthy of the best barista.
“Nobody has done this before,” said Adrian Ling, CEO of Plamil Foods.
“It’s taken a year of intense development, but we finally cracked the recipe to create a coffee bar.”
Plamil are a specialist chocolate manufacturer supplying chocolate as an ingredient to many leading brands. It has been at the forefront of chocolate developments, such as the first UK company to be certified for organic chocolate.
“Coffee made into a bar is a simple concept that sounds strange, but a coffee bar makes a lot of sense if you compare coffee to chocolate,” added Ling.
“175 years ago, chocolate used to be a drink until Frys of Bristol made a chocolate bar.”
The Coffee Bar will be launched at the London Coffee Festival, being held at The Truman Brewery from April 11-14. Inquisitive consumers can also catch it at the Food & Drink Expo at the NEC Birmingham on April 29-May 1. Ling said he is currently in talks with exporters, and also expects the bar to roll out into retail across the UK soon. A wider launch into forecoursts, sports centers and others will follow.
The launch comes at a time of escalating chocolate prices with worldwide shortages of cocoa beans, making alternative snacking experiences even more attractive. There is also clearly untapped potential for an ‘on the go’ coffee that is both barista standard and in the convenience of a bar. According to Mordor Intelligence the global coffee market is forecasted to reach over $166bn by 2029.
“We know The Coffee Bar isn’t going to replace everyone’s cup of joe anytime soon, but this a barista-standard snack is for busy people who want to enjoy a coffee anytime, anywhere,” said Ling.
“We’re confident it has the potential to meet consumer needs and capture some of the world’s billion-pound coffee market.
Pucker up. Imagine your favorite Welch’s Juicefuls fruit snacks, but now in a convenient, portable form for your lips. Welch’s Juicyfuls Juicy Fruit Lip Gloss is literally filled with the real juice, making it not just a treat for your lips but a yummy snack as well.
What sets Welch’s Juicyfuls Juicy Fruit Lip Gloss apart is its unique formulation. The main ingredient is the same real fruit juice found in Welch’s Juicefuls – which means you get a lip gloss that’s as fun as it’s nourishing.
The lip gloss will be available in five shades (one to go with each flavor in the mixed fruit range), including grape, orange, peach, strawberry and raspberry.
Welch’s Juicefuls always strives to bring joy and innovation to their consumers and its Juicy Fruit Lip Gloss is no exception. It’s the perfect fusion of nostalgia, flavor and functionality.
Rolling out in retailers across the US from April 1.
Food manufacturer BakeAway partnered with Myprotein to develop the first ready-made, branded chilled protein pancake for the UK market.
Available in Cocoa and Plain variants, the Myprotein pancakes can be pan heated (and flipped), microwaved or warmed in the oven.
The Plain pancake contains 95.5 calories and 2.8g of fat – Cocoa contains 103 calories and 2.9 fat – per pancake, so while they taste like a treat, they keep health-conscious consumers on track with their nutrition goals.
“Our readymade protein pancakes are an absolute gamechanger, we know our customers lead busy lives and demand snacks and meals that are time efficient yet nutritious and help them hit their macros,” said Gareth Gray, head of Licensing and Partnerships at Myprotein.
“Protein pancakes are a food prep staple and we have made it easier than ever before for people to enjoy them, whether that’s on the way to the gym or at home, without the mess that comes with the territory of making protein pancakes from scratch.
“This range has been in development with BakeAway for over a year now and forms part of Myprotein’s ongoing licensing strategy that supports accessible protein through the RTD and RTE markets. We can’t wait to hear what people think.”
Added Jennie Bosson, head of Marketing for BakeAway, “We have a long history of manufacturing delicious pancakes at BakeAway and are constantly looking to innovate and create new styles and flavours to respond to the ever-evolving consumer tastes and trends.
“Our knowledge and passion for pancakes is matched by Myprotein’s nutrition expertise, so the partnership makes complete sense and we are looking forward to working with Myprotein on more innovations.”
The launch also forms part of THG Nutrition’s ongoing range expansion through licensing and partnerships with recognized brands like BakeAway. Protein pancakes marks the first SKU in the exciting new long-term agreement to make nutritious food and drink more accessible for the everyday consumer.
The Protein pancakes launched in Morrisons stores across the US with an RRP of £2.35, with a multiple UK retail rollout throughout the year.
Hot on the heels of four organic, layered water ice pops launched last month, the Minnesota-based frozen novelty company is rolling out Organic No Sugar Added Fruit Burst Minis to spread even more kindness.
“We love our fans and we’re excited to bring a mini-format pop to retailers across the country as our second wave of innovation this year,” said Erik Brust, CEO of JonnyPops.
“Designed with families in mind, these multi-layered and flavored variety packs are organic, made in our own peanut-free facility and have no sugar added. The mini format is the perfect size for sharing with the whole family.”
The Minis follow JonnyPops the launch of Organic Blue Wave, Organic Cotton Candy Cloud, Organic Tropical Paradise Punch and Organic Berry Burst in March. No matter the flavor, JonnyPops water ice pops delight fans with brilliantly colored layers, all while being organic, vegan, free from artificial dyes and flavors, free from the Big 9 US Allergens and made in a peanut-free facility.
This product launch adds to JonnyPops’ existing No Sugar Added line-up, including JonnyPops K12 Organic Pops that debuted in US schools las year. The K12 Organic Pops in Cherry and Mixed Berry flavors are 100% juice, include a ½ cup of fruit and reveal a kind deed for students to complete during their school day.
“We deeply believe in our commitment to making the world a better place, one pop at a time,” said cofounder and CFO Connor Wray.
“That’s why you’ll find a kind deed included with every JonnyPop. We’ve received amazing feedback from schools, teachers and parents on our K12 Organic Pops and believe adding another No Sugar Added product offering will provide fans with even more options to enjoy JonnyPops at home.”
JonnyPops’ mission has always been to make the world a kinder place and all JonnyPops have a kind deed printed on every pop stick. Founded in a St. Olaf College dorm room and first sold at a farmer’s market in 2012, today, the company employs 150+ people creating pops sold in major retailers across all 50 states.
Crisp Power is a first-to-market protein pretzel from Israeli producer Meir Bagel.
The latest venture from Gilad Zilberberg, founder of Dream Pretzel and Meir Bagel, the low-carb, protein-packed, plant-based snack is expected to shake up the pretzel category. The pretzel all packs in extra fibre, while being a no sugar and never-fried treat.
The pretzel packs in 15g of protein while catering to carb-conscious consumers, with just 3g of carbs per serving.
According to Meir Bagel, it’s a ‘great alternative to sweet protein bars and protein shakes when looking for a pre- or post-workout snack and even chips and vegetables for something different and healthy to dip into hummus or guacamole. Pretzels have never been this good.’
These are ‘pretzel with benefits’.
“We are excited for customers who love Dream Pretzel, who live a healthy protein-rich and low-carb lifestyle or are just looking to make more healthful choices in the new year to enjoy Crisp Power as their new favorite snack,” said Zilberberg, founder and CEO of Meir Beigel.
“After years of perfecting our recipe, we were elated to create something with the flavor of an everything bagel and crunchy texture of a satisfying pretzel.”
Crisp Power is available online, with a further rollout on Amazon planned this year.
Higgidy is celebrating the taste of spring with its ‘Higgidy Helping of Scrumptious’ quiche campaign, which accompanies the launch of a Garlic-Roasted Broccoli & Vintage Cheddar Quiche with Emmental crumb (400g, RRP £4.59) to help support the British Hen Welfare Trust.
The launch not only tastes great but will do good, too.
Through the purchase of the limited edition quiche, consumers will help the British Hen Welfare Trust reach the milestone number of one million hens rescued later this year. The Trust’s mission is to rehome ex-commercial hens and encourage food companies to use free range eggs, something Higgidy is proud to have done for many years.
The vibrantly veggie sharing quiche touts a seeded spelt shortcrust pastry and is packed with flavor, serving up a combo of vintage Somerset Cheddar, Red Leicester and Emmental for easy springtime lunches.
The quiche joins Higgidy’s existing quiche range, including its Spinach, Greek Feta & Roasted Red Pepper Quiche.
“Quiches are part of Higgidy’s heritage and making truly delicious quiches packed full of flavour that is truly irresistible, is something we are well known for,” said Alysha Luckin, director of Food for Higgidy.
“Our new Garlic-Roasted Broccoli & Vintage Cheddar Quiche with Emmental crumb will delight quiche lovers and we are excited to support the British Hen Welfare Trust with this new launch as part of our wider support on welfare.
Look out for Higgidy Quiches on billboards, instore and promoted through PR and social media as we welcome Spring with our scrumptiously tasty quiches.”
The Higgidy Garlic-Roasted Broccoli & Vintage Cheddar Quiche with Emmental crumb (400g) is available at Sainsbury’s, Waitrose, Ocado and Booths for an RRP of £4.59.
Nestlé Professional has launched a KitKat Sauce in a 1kg squeezable bottle with wafer pieces to help foodservice operators bring the iconic flavor onto desserts menus.
“With over 1 billion KitKat products consumed every year in the UK, this sauce is a must-have for chefs,” said Danielle Carney, Desserts Category lead, Nestlé Professional UK&I.
“Research shows that almost 90% of Brits enjoy adding sauces and toppings to their ice cream, with nearly half choosing flavored sauces as their go-to topping choice [Nestlé Professional Branded Dessert Ingredients research]. Our new KitKat Sauce provides an easy solution for operators who want to whip up delicious desserts, saving time and boosting creativity.
“The sauce is versatile and ready to go straight from the bottle. It’s perfect for filling donuts, croissants and muffins, or for drizzling over fruit, waffles, cakes, crêpes and ice cream. You can even use it as a dip for churros or shared desserts.”
Each bottle has a shelf life of 12 months and provides 66 servings.
The organic energy bar maker has launched vegan Tropical Trio, which an ensemble of island fruits, gluten-free ancient grains, walnut butter and 10g of plant-based protein.
The new flavor was formulated by Jambar founder Jennifer Maxwell, a food scientist and cofounder of the original PowerBar. Designed to take tastebuds on an island escape, Tropical Trio features comforting notes of banana that meet the exotic with hints of coconut and pineapple.
To boost the launch, Jambar has signed up pro surfer, mother and plant-based athlete Tia Blanco, a professional surfer from Southern California and gold medalist at the International Surfing Association Women’s World Surfing Championship in 2015 and 2016. She also won ABC’s The Ultimate Surfer competition in 2021 and is an accomplished yogi, painter and entrepreneur, as well as a mother.
The newest member of Team Jambar, Blanco joins top-tier athletes including Olympic Gold Medalist Jonny Moseley, professional running power couple Joe Klecker and Sage Hurta-Klecker, Stroller Mile World Record Holder Neely Spence Gracey, pro cyclist and Gravel Hall of Famer Ali Tetrick, and professional skier and biker Ryan McElmon.
“Finally! A bar that not only tastes delicious, but one I can trust to deliver clean, plant-based energy,” said Blanco.
“Jambar is the perfect fuel to power my active lifestyle and motherhood.”
Tropical Trio is Jambar’s fifth flavor and its first new flavor since the company launched in late 2021. In addition to the three vegan fruit flavors, Jambar also offers two bars that contain whey protein – Chocolate Cha Cha and Malt Nut Melody. All five flavors are crafted in a dedicated, state-of-the-art production facility in San Rafael, California.
The company also announced the availability of a new 12-bar box featuring four bars each of Jambar’s vegan options – Tropical Trio, Jammin’ Jazzleberry and Musical Mango. Every bar contains 10g of sunflower protein and is sweetened with organic maple syrup and natural sugars found in fruit.
“Our vegan flavors pack a serious nutritional punch without sacrificing taste,” said Maxwell. “With the new vegan box, people who are focused on a plant-based diet can enjoy variety while staying true to their clean eating lifestyle.”
Available online, as well as on Amazon Prime. The vegan box is also rolling out into retail across the US.
