Digestive health player Enzymedica has made its debut in the functional foods category with Fiber+ Cookies.
Fiber is incredibly beneficial to gut health, heart health and overall mood, but only 5% of American adults meet their daily requirement. That's why Enzymedica has set its sights on filling the fiber gap by offering consumers a convenient and delicious way to consume fiber.
The cookies are powered by Ezymedica’s MB40 probiotics, which have been researched to effectively combat belly bloat, even at room temperature, along with promotinge regularity and satisfying hunger. They also feature soluble corn fiber, a prebiotic fiber with scientific backing for supporting gut regularity and promoting beneficial gut bacteria.
Beyond the good-for-you benefits, the cookies boast a thin and crisp texture and are available in two variants: Harvest Oat and Blueberry.
“These Fiber+ Cookies are such a natural addition to our family of digestive health products,” said Ryan Sensenbrenner, senior director of marketing for Enzymedica.
“Our goal is to make it easier than ever for consumers to meet their daily fiber requirements, which we know is so beneficial to overall health and wellness.”
The cookies are vegan, soy- and dairy-free and contain no artificial fillers or colors, punching in with only 90 calories and 5g of dietary fiber.
Available online, as well as in Vitamin Shoppe, Sprouts and local health food stores for an RRP of 7.49 for a 16-count bag.
Puratos has risen to the challenge of making sourdough more sustainable with the launch of the market’s first ready-to-use regeneratively-farmed solution.
The latest innovation in its Sapore range of living and inactive sourdoughs is a living sourdough made with regeneratively farmed flour from UK-based Wildfarmed. It has been designed to help large bakeries to diversify their portfolios with locally produced, sustainably-sourced sourdough products.
Sapore Sally has a creamy, slightly tangy taste and can be used to naturally enhance the flavor of a standard bread. When combined with a sourdough starter, it actually adapts the flavor of a sourdough bread.
The launch is the company’s first step in providing UK bakers with locally produced ingredients made with regeneratively farmed flour. It comes in the context of Britons becoming increasingly conscious about their food choices.
“Our proprietary Taste Tomorrow research found that 68% of UK consumers now seek out food that has been produced sustainably and nearly three in five (58%) want to be informed about where their food comes from,” said Philippa Knight, marketing director for Puratos UK.
“Sourdough and natural fermentation is a passion at Puratos. We believe that the future of bread lies in the past. Consumer demand shows no sign of slowing down, and the craving for natural, healthy breads is palpable. But we also need to look to the future and how we can lessen the impact that food production has on the environment.
“Sapore Sally is one such solution, acting as a springboard for more responsibly manufactured bakery products and offering customers and consumers ‘seed to sourdough’ transparency.”
She added, “We are delighted to collaborate with Wildfarmed on creating this truly transformative solution, bringing nature to the forefront of the baking industry and making sourdough manufactured with regeneratively farmed flour far more accessible.”
Wildfarmed works with over 100 farmers across the UK and France who embrace the regenerative approach. This method means that ecosystems are restored and protected, and soil is revitalised and renourished. In addition, research has suggested it could reduce UK agricultural emissions by up to 38%.
All growers – who are independently audited – must adhere to a robust set of the Wildfarmed Regenerative Standards.
“The launch of Sapore Sally provides bakers with a further way to incorporate Wildfarmed regenerative flour into their recipes, contributing towards our mission of ensuring landscapes across the UK become full of life once again,” said Rachel Stonehouse, Wildfarmed’s NPD manager.
“Plus, by adding Wildfarmed flour to a product as part of this alive, slow fermented sourdough, it allows the complex and unique flavors and aromas of Wildfarmed flour to really shine through – resulting in products that taste better and are better for you and the planet.”
Puratos is also developing products made with regeneratively farmed flour in Belgium, Italy, and Australia.
Question: What do you get when you cross a chocolate pastry with an iconic air-popped snack?
Answer: The newest creation from Frito-Lay.
From the popcorn brand that doesn’t shy away from bold flavor combinations comes the latest savory-meets-sweet confection.
Air-popped and featuring a chocolate-flavored kettle coating, the donut combines everything there is to love about a chocolate glazed donut in a sweet, salty and crunchy bite.
Smartfood Chocolate Glazed Donut joins the brand’s long line of LTOs (limited time offerings) and is the second donut-inspired flavor to join the roster following the 2021 launch of Krispy Kreme Glazed Doughnut.
The Smartfood Chocolate Glazed Donut is available at US retailers nationwide now, in 6.5oz bags for an RRP of $5.19 and 2oz bags for $2.49.
Unlike traditional potato chips, Wilde's protein chips are crafted from 100% all natural chicken breast, egg whites and bone broth. They’re flavor-forward, crunchy and high in protein (10g per serving), while also being low in sugar and carbs.
Flavor has always been one of Wilde’s superpowers, and it’s latest flavor innovation – Spicy Queso – is no exception. Packed with hits of smoked chipotle, roasted jalapeño and seasoned, aged cheddar cheese, each chip gives a nod to classic chicken enchiladas.
Spicy Queso is available in 4oz bags at Sprouts (RRP of $7.99 per bag) and in 4-packs at select Target stores ($8.99 per 4-pack), with greater national retail availability to follow in the coming months.
Cheerios is bringing back Happy Heart Shapes in honor of American Heart Month (February) – but with a new twist.
To celebrate five years of Happy Heart Shapes and the role the General Mills-owned brand can play in supporting Americans who want to live a heart-healthy lifestyle, Cheerios has launched special-edition boxes featuring names of those who inspire you to make heart healthy choices.
In addition to tags like Mom, Friend, Grandparents and Family (in both English and Spanish) – available from retailers across the US – fans can go online to order personalized yellow boxes featuring any name (within 18 characters) for $20. Available while supplies last.
With more than 100 million Americans having some form of heart disease, Cheerios understands how important heart health is. The breakfast cereal giant is hoping the campaign will remind people to take care of their heart not only for themselves, but for those who mean the most to them.
The name boxes are a great way to remind people that apart from the convenience and great taste, Cheerios are made with whole grain oats, which can help lower cholesterol as part of a heart healthy diet.
“From being there to cheer on your kids’ activities to laughs across the breakfast table – these are the moments with loved ones that remind us why it’s worth saying, ‘Yes’ to taking care of our heart health,” said Kathy Dixon, senior brand experience manager for Cheerios.
“This year, the special-edition Cheerios name boxes and Happy Heart Shapes are a simple reminder for people to take care of their heart so they can be there for all of life’s special moments.”
Special-edition boxes are available in flavors – Original yellow-box Cheerios, Honey Nut Cheerios, Chocolate, Strawberry Banana and Apple Cinnamon.
Cibo Vita – the manufacturer of Nature’s Garden Snack Foods – has won a coveted spot in the limelight.
Its award-winning Probiotic Strawberry Yoggies have been chosen for inclusion in the official Grammy Gift Bags, to be given to 175 presenters, performers and top tier media outlets on February 4.
The Probiotic Strawberry Yoggies are made with real fruit pieces (strawberry, blueberry, raspberry), coated in creamy yogurt, contain 2 billion live Probiotic cultures and 3g of prebiotic fiber. There’s not a whiff of artificial ingredients in sight and punch in at 80 calories per serving.
With the strong reception of Probiotic Strawberry Yoggies by retailers in 2023, Nature’s Garden is expanding the lineup this year. Mixed Berry Yoggies will be rolling out in Q1; while Peach Mango Yoggies and Trail Mix & Yoggies Combo will hit shelves in Q2.
Meanwhile, the brand’s FruiChias Trio Snack Packs are made from 100% real fruit puree with chia seeds, are enhanced with 1 billion live Probiotic cultures and contain 4g of prebiotic fiber. With no GMOs, corn syrup, artificial colors or added sugar, the 24 count multi-pack contains three variants – strawberry, blueberry and raspberry – coming in at 60 calories per serving.
Probiotic Yoggies Strawberry and Mixed Berry Multipack has an RRP of $20-$26 (30 count), while FruiChias Trio Snack Packs have an RRP of $11.99 (24 count).
Roses are red, violets are blue, Paris Baguette’s limited edition Valentine’s menu will be perfect for you.
The US neighborhood bakery café chain has unveiled its collection of Valentine-themed treats that make a terrific alternative to flowers or chocolates. The treats are handmade onsite at each bakery café by expert bakers and cakers and include:
- Be Mine Strawberry Soft Cream Cake (with fresh berries and a be mine chocolate).
- Valentine’s Red Velvet Cake (filled with strawberries and strawberry soft cream, topped with fresh berries and a be mine chocolate).
- I Love You Chocolate Cake (three layers of cake filled with chocolate buttercream, coated in chocolate ganache and topped with a red fondant rose).
- Valentine’s Chocolate Ganache Cake Slice (with chocolate crisp pearls and a red velvet macaron).
- Valentine’s Mochi Donut (frosted with strawberry icing and topped with sprinkles).
- Valentine’s King Cream Donut (filled with strawberry custard and frosted with strawberry icing topped with sprinkles).
“Valentine’s Day is a holiday where everyone wants a little something special, and our new menu does just that,” said Cathy Chavenet, chief marketing officer for Paris Baguette.
“Whether you want to show your significant other how much they mean to you by surprising them with one of our beautiful cakes, or you want to impress your friends at your Galentine’s Day party, Paris Baguette has everything you need to celebrate love this season the best way we know how – with lots of sweet treats.”
The items are available at Paris Baguette locations across the US until February 14.
Higgidy has kickstarted the year with a flavorsome boost for its food-to-go portfolio, which has attracted wider and extended distribution.
Twin packs of Higgidy Ham Hock & Mature Cheddar Sausage Rolls and Cheddar & Caramelised Onion Chutney Rolls are now listed in Tesco stores as Meal Deals. The company has also secured space in Tesco for its vegan range of Spinach & Roasted Tomato Quiche and Porcini Mushroom & Spinach Rolls.
Meanwhile, Sainsbury’s has extended its Higgidy range to include the brand new Mature Cheddar & Sweet Chilli Dinky Rolls and Sun Blush Tomato & Mature Cheddar Mini Muffins. Higgidy has also secured listings in Sainsbury’s Superstores and convenience stores for twin packs of Higgidy Ham Hock & Mature Cheddar Rolls and Cheddar & Caramelised Onion Chutney Rolls.
“Higgidy’s snacking range of rolls, muffins and Little Lattices have delivered significant incremental growth for both the brand and the Savoury Pastry category throughout 2023 and looks set to do the same in 2024,” said the company.
Promise Gluten Free has won a listing in Sainsbury’s for its Plain and Multiseed bagels.
Promise is currently the fastest growing gluten free bakery brand in the UK.
While the UK Gluten Free bakery category is delivering strong growth at +32% in value, Promise grew at more than 100% in 2023.
The brand is also a very strong market leader in its home country of Ireland and recently became the number one player in Canada, where it has been responsible for all the category growth over the past two years.
This latest innovation targets the morning goods segment, which is also showing strong growth. The products are made with upgraded manufacturing equipment for a perfectly shaped bagel, new recipes and reduced packaging. This underscores Promise Gluten Free’s commitment to delivering high-quality, mainstream gluten free baked goods to its growing customer base.
“We are redefining how consumers view the gluten free baked goods category, with more than 40% of consumers now open to consuming free from bakery products out of need but also choosing to do so for health and wellness reasons,” said CEO Patrick O’Sullivan.
“We have worked hard to continue innovating to make nutritious and great tasting products every day. Promise is bridging the gap between gluten free and mainstream bread, which means there is massive growth potential for our brand.
“We are very appreciative and delighted that Sainsbury’s has agreed to expand the Promise range further in their stores, bringing our world-class gluten-free products to more UK consumers than ever before.”
Last year, Promise also secured a listing with Morrisons for its Soft White and Multi Grain loaves, while in 2022, Tesco added Promise to its Free From bakery product category.
For many Brits, pork scratchings are the holy grail of pub snacking, delivering a truly moreish, highly seasoned crunch that pairs with any lager. The Black Country is purportedly the spiritual heartland of savory treat, however, several other regions around the world also lay claim to be its original birthplace: In Canada, foodies talk about Scrunchions, Americans wax lyrical about pork rinds, the Filipinos chicharons. The Spanish tapas community refer to them as chicharrones.
Loved globally, it was only a matter of time before Made for Drink added the snack to its eclectic stable of products.
Made from Iberian Pork, the chicharrones are designed to pair with a light-bodied Cerveza lager. They are also protein-rich and will support a low carb lifestyle.
“Traditionally in the UK, a pork scratching is a full-bodied, intensely flavored treat that requires some significant jaw work,” said Dan Feathersone, Made for Drink founder.
“My inclination was to build upon our strong Spanish ties forged during the creation of our award-winning Chorizo Thins and use highly prized Iberian pork. By adopting the Spanish preference for cooking the pork rind twice – the second time at a much higher temperature – the pork skin inflates, taking on an altogether more airy, melty texture.”
Made for Drink’s Pork Chicharrones are available from Fortnum & Mason, along with several pub outlets. The producer is hoping to expand distribution to major retailers in tandem with high-end delis, farm shops and garden centres.
