Gold Standard Nutrition has extended its on-the-go reach with a range of protein-rich wraps that are also packed with beneficial fibre, iron and calcium.
The five-strong collection comes in Sweet Chilli Chicken, Chicken Tikka, BBQ Chicken and Full English Breakfast, along with the limited edition Festive Feast (roast chicken, turkey bacon, stuffing, gravy and cranberry sauce), created as “the perfect on-the-hoof treat for time-poor, health-conscious individuals.”
Added founder Craig Allen, “As a healthier living meal provider, we knew we wanted to build upon our hugely successful Pots-of-Gold hero range by creating yet another self-contained yet convenient eat that can be effortlessly consumed on-the-hoof.
“Whilst recognising that bread-based products need to be consumed in moderation, we saw real scope to tap into the versatility and far-reaching appeal of a nutritionally balanced tortilla.”
According to the UK producer, the speed at which this new range has resonated with consumers has surprised all its aspirations, accelerating distribution plans for early 2024 to include airlines, foodservice, garage forecourts and indie food store channels.
“Our range resonates with the growing appetite for athleisure – healthier living lifestyles – that craves ever greater choice when it comes to tasty, quality nutrition that supports regular exercise,” said Allen.
Each 175g wrap boast 20g-21g of protein and only 314-363 kcals.
Available across the UK for an RRP of £2.99.
Searches for ‘smoothie recipes’ soar in January as people look to up their protein intake, according to Google Trends. But there’s a lot involved in making a smoothie, with a variety of ingredients and a blender coming into play.
Next year, General Mills is making it easier to grab a smoothie and go, with the Nature Valley Protein Smoothie Bars. Made from classic smoothie ingredients like yoghurt and dried fruit, plus Nature Valley’s signature oats and nuts, all dipped in yogurt for 10g of protein in a convenient bar.
Rolling out in January at Kroger, ADUSA and Albertsons’s for an RRP of $5.99 for 5ct.
If you’ve got a sweet tooth, the Double Chocolate Chip Soft-Baked Muffin Bars or Cocoa Puff Soft Baked Oat Bars are a must-try. With 8g of whole grain per serving, the muffin bars are the perfect treat for those who can’t get enough chocolate in their snack at breakfast (RRP for $5.29 for 5ct and $7.89 for 10ct at Kroger), while the cereal-inspired line up of soft baked oat bars also offer a combination of whole grain oats & wheat (RRP of $4.75 for 6ct from Albertson’s, Safeway and Giant Foods).
The brand is also expanding its lineup of savoury bar options, including Smoky BBQ and Everything Bagel flavours that turns your favourite chip flavours into a more convenient bar.
Available at retailers nationwide now and in convenience stores in January for an RRP of $1.69 per bar.
Everyone knows the real party happens around the snack table. To keep the snacks flowing and holiday cheer high, Frito-Lay and Quaker are rolling out an assortment of sweet and savoury limited time offerings, including:
Cheetos Flamin’ Hot Cinnamon Sugar Flavoured Popcorn: Combining the fiery with sweet cinnamon sugar for a unique holiday snack.
Smartfood Marshmallow Hot Cocoa Flavoured Popcorn: A favoured winter drink in popcorn form.
Quaker Chewy Holiday Minis: With 100% whole grains, real chocolate chips and sprinkles, and new winter themed packaging.
Cap’n Crunch’s Christmas Crunch: The beloved Cap’n Crunch Berries flavour is getting a holiday twist with limited edition holiday shapes such as Santa hats, Christmas trees and stars.
Frito-Lay Winter Favourites Variety Pack: A selection of the brand’s greatest hits.
Cheetos Snowflakes White Cheddar Cheese Flavoured Snacks: Snowflake-shaped cheese flavoured puffs covered in white cheddar flavour.
Rold Gold Rods: Keep the savoury flavour of baking going all season long.
That’s not all, the iconic snack portfolio is bringing fans more than just good food and recipes this holiday season. Frito-Lay is reuniting with PepsiCo Beverages for the return of the joyful holiday TV commercial – Melt for You – which features heartwarming animation and real-life footage.
Plus, fans can view exclusive holiday content and shop their favourite snacks and merch in the immersive Holiday Village online experience.
The holiday baking season is upon us, which means the return of holiday cookies, as evidenced by the 143m views #HolidayCookies has on TikTok. Betty Crocker is making sure everyone can get on the act, with everything the baker needs to get creative.
As a trusted resource for home bakers for more than 100 years, Betty Crocker knows baking can be intimidating and time-consuming, so they’ve made it easy on the family and the wallet with simple cookie mixes that can be used to create all kinds of exciting treats.
This season, hack your recipe and use your favourite Betty Crocker cake mix to create chewy Christmas snickerdoodles and cookies.
For even more holiday magic, Betty Crocker has launched 24 Days of Cookies and is sharing Betty’s best Christmas cookie recipes. Cookie lovers can check out the daily cookie reveal on Instagram to get in on the fun, as well as enter to win exclusive Betty Crocker merch.
When North Carolina State faces off against Kansas State in Orlando at the highly-anticipated Pop-Tarts Bowl (28 December), the Crazy Good action will extend far beyond the matchup on the field.
Pop-Tarts is putting a whopping 1 million pastries on the line to give fans even more reason to tune into the game.
Introducing Prop-Tarts, an interactive experience to test just how Crazy Good your intuition is when predicting non-game related moments throughout the Bowl. With Prop-Tarts, fans can guess ‘What will be dumped on the winning coach's head?’ and ‘Who will take the first bite of the first-ever Edible Mascot?’ Because when Pop-Tarts tackles College Football, no rituals are safe from Crazy Good flavour.
“Pop-Tarts fans love to debate everything, from their favourite flavour to whether or not to toast,” said Heidi Ray, senior director of Marketing, Pop-Tarts.
“Prop-Tarts allows fans to get even more immersed in the Crazy Good action and rewards their passion with our iconic pastries to enjoy as the ultimate game day snack.”
Fans can visit the Prop-Tarts site to lock in their predictions for what Crazy Goodness will go down on game day. For each correct prediction, they will gain the opportunity to receive free Pop-Tarts.
Fans can make predictions until 45 minutes before the game kicks on 28 December – however, the earlier the right predictions are submitted, the greater the opportunity there is to receive free Pop-Tarts.
Pop-Tarts is also bringing inventive flavours to game-day snacks and incorporating the beloved pastries into classic college football concessions that can be enjoyed at Camping World Stadium or replicated at home – including Pop-Tart Banana Pudding, an End Zone Celebration Pop-Tart Cheesecake, a Pop-Tart Ice Cream Sundae and even Pop-Tarts Popcorn.
Winners will receive one 8ct pack of Pop-Tarts per correct answer and only 125,000 rewards will be made available.
The Pop-Tarts Bowl is a 32-year-old college football postseason contest operated by Florida Citrus Sports, a not-for-profit event management organisation dedicated to positively impacting the Orlando region.
Initially founded in Miami, the game moved to Orlando in 2001. The bowl matches the top selection from the ACC (including Notre Dame) outside the College Football Playoff and New Year’s Six series against the second selection from the Big 12, outside the CFP/NY6 series.
This year's game – the first-ever under the Pop-Tarts Bowl name – will feature the first-ever meeting between No. 18 North Carolina State Wolfpack (9-3, 6-2 ACC) and the No. 25 Kansas State Wildcats (8-4, 6-3 Big 12).
NC State will be making its sixth appearance in the bowl. It is 3-2 in those previous contests and 2-1 since the game moved to Orlando in 2001.
Kansas State will be making its first Florida bowl trip and Pop-Tarts Bowl debut.
Pop-Tarts Bowl tickets are available via Ticketmaster.
Boulder Canyon – a line of better-for-you, kettle-style chips by Utz Brands – has teamed up with Grillo’s Pickles to launch a limited edition Classic Dill Pickle Flavoured Kettle Style Potato Chips.
The partnership is rooted in both brands’ love of crisp and clean snacks and is the second time the pickle brands has teamed up with Utz to create a dill-lightful snack.
“We are stoked to run it back with Utz Brands to give our favourite snack lovers another special collaboration,” said Eddie Andre, VP of Branding at Grillo’s.
“Our first partnership with Utz Brands was a huge success, so I can only imagine how our customers are going to react to this new pickle forward chip with Boulder Canyon.”
The Classic Dill Pickle Chip boasts a combo of dill, garlic and the tang of vinegar combined with a kettle-style potato chip made with avocado oil. The chips are a better-for-you option that are also non-GMO verified, gluten-free and kosher-certified.
“Boulder Canyon fans enjoy elevating their snacking experiences with innovative and distinctive flavours,” said Stacey Schulz, senior VP of Marketing for Utz.
“The new Grillo’s Classic Dill Pickle flavoured potato chips perfectly blend fresh, crispy, salty, and dill pickle flavour – they’re simply delicious.”
The limited time only snacks are available in 5.25oz packs at retailers – including Whole Foods Market, Sprouts, Fresh Thyme and Better Health Market – across the US.
The UK better-for-you snack producer has expanded its free from lineup with its latest masterpiece: Bisco’s.
The golden biscuit sandwich with a vanilla cream filling and sprinkles is vegan and free from the top 14 allergens and is rolling out into Sainsbury’s from 31 December 2023 for an RRP of £3.50 for a 130g pack.
Following Sainsbury’s announcement of a new format that combines frozen, ambient and chilled free-from products in one aisle, Crave is set to launch a range of new products into Sainsbury’s this year to help bolster the options for their free-from customers.
Continuing to challenge the status quo, Crave came under scrutiny earlier in the year for some of its products getting rather close to the branding of other big multinational brands.
“In the office, we had lots of fun coming up with a name for our first biscuit product,” said Rob Brice, founder of Crave.
“We toyed with ‘Noreo’, but after our accountant advised us, we don’t have budget for another lawsuit this year, so we settled on Bisco’s. We like to think they encapsulate the fun of a Disco with the taste of a Birthday cake. Obviously, Bisco’s are very different from any other circular biscuit, being vegan and free from the top 14 most common allergens, whilst still being tasty and ready to dunk (if you like that sort of thing).”
Brice, an expert in food development, founded Crave in 2020, going on to achieve TV fame by winning Aldi’s Next Big Thing in 2022 with his free-from maize snacks. Crave has subsequently secured listings with Asda, Morrisons, Ocado and more recently, Sainsbury’s.
Standing up for inclusivity, Crave’s products are designed to be enjoyed by everyone. They are gluten-free, vegan, and free from milk, egg, and lactose, ensuring that individuals with dietary restrictions never experience that FOMO.
Its current portfolio includes Pickled Onion Noughties, Smokey Bacon Streakers, Hot & Spicy Hot Dawgs, Sir Spread-a-lot and The Bigger Dipper.
