Pillsbury Fall Seasonal Dough in pumpkin and ghost shapes are taking over social.
#PillsburyHalloweenCookies has more than 9.9 million views on TikTok with fans creating deviously devilish ways to use the limited-time treats - such as the trending stacked cookie hack.
To create a spookalicous time, General Mills has dropped:
Lucky Charms Chocolate Halloween Cereal ft. spooky-themed marshmallows (bat, ghost, blob and lightning bolt).
Monsters Cereal in two new flavours: Carmella Creeper, a caramel-apple-flavoured piece with fall-coloured Monster marshmallows; and Monster Mash (Remix), a melange of six ‘serial’ favs including Carmella Creeper, Frute Brute, Count Chocula, Boo Berry, Franken Berry and Yummy Mummy.
Betty Crocker Count Chocula Cookie Kit: a kit to make your own at home
Oui Halloween Lids: just scan the QR code on the new black and orange lids to turn your Oui jar into scarily good décor.
Returning Halloween favourites:
- Betty Crocker Count Chocula Cookies
- Reese’s Puffs Bats Cereal
- Glo-Gurt Glow in the Dark Tubes
- Count Chocula Mini Treat Bars
- Monster Mash Fruit-Flavoured Snacks
The West Yorkshire family-run business has created a frighteningly fabulous lineup of Halloween-themed treats to order online.
Gooey White Chocolate & Honeycomb Rocky Road: White chocolate base, filled with cherries, marshmallows, biscuit and honeycomb. Finished with vampire red drizzle and coloured sprinkles. RRP of £38.99.
Spider Web Cheesecake: Dark chocolate crumb base topped with creamy cheesecake mix. Finished with a dark chocolate drip spiderweb, orange rosettes and a sprinkle of black magic crumb. RRP £28.00.
Pumpkin Face Cookie : A giant pumpkin face made from a soft cookie dough base, finished with hand piped orange, green and purple buttercream. RRP £25.99.
All products are available to order online until 31 October.
In line with current cake trends, the UK specialist baker has launched an assortment of cakes, cupcakes and bite-sized treats ft. beloved brands such as Skittles, Galaxy, Thorntons and TGI Fridays!
Thorntons Toffee Apple Caramel Shortcake Bites: Shortcake squares enveloped in an apple-infused caramel filling and crowned with creamy milk chocolate. A spooktacular Halloween tradition, elevated with Thorntons’ signature touch. Available in Spar, Asda and Co-op for an RRP of £1.25.
TGI S’mores Traybake: Chocolate sponge, generously crowned with a Speculoos cream, adorned with dark chocolate shavings, a crumbly milk chocolate biscuit shortcake, fluffy marshmallows and drizzled with Speculoos sauce. Available from Tesco and Asda for an RRP of £5.
Skittles Celebration Cake: A new addition to Finsbury’s Mars portfolio: light sponge sandwiched with creamy filling, topped with frosting & Skittles. Available in Asda for an RRP of £14.
Thorntons Gingerbread Caramel Shortcake Bite: It’s never too early to talk about Christmas, right? Gingerbread-infused caramel shortcake squares, cinnamon-infused caramel filling and a layer of milk chocolate, adorned with gingerbread-themed decorations. Available in Tesco, Co-op, Asda, Nisa and Spar. RRP £1.25
TGI Honeycomb Traybake: Toffee caramel sponge, crowned with vanilla cream cheese topping, adorned with drizzles of caramel & chocolate sauce and chocolate-covered honeycomb pieces. Available in Tesco. RRP £5.
Galaxy Counter Brownies: 4 chocolate brownies sprinkled with Galaxy milk chocolate counters. In ASDA for an RRP of £2.50.
Disney Encanto Celebration Cake: Sponge cake layered with zingy raspberry jam and sweet filling, covered with icing and finished with edible decorations. In Tesco. RRP £13.
Mars and Friends Cupcakes: 3 Mars chocolate cupcakes with chocolate nougat frosting; 3 Maltesers chocolate cupcakes with malt frosting and Maltesers; and 3 Galaxy chocolate cupcakes with caramel frosting and Galaxy counters. In Asda. RRP £7.50.
“We continue to innovate in line with consumer demands for exciting indulgent treats at accessible price points,” said Daryl Newlands, head of Brands & Marketing, Finsbury Food Group.
“Our team have worked closely with our brand partners to create products that align with their master brand equity, whilst also creating unique offerings that really stand out on the cake fixture.”
Kind x Donna Kelce have dropped the limited edition Donna’s Purse Snacks - designed for fearless moms.
All parents understand the importance of staying ‘snack ready’ - even on the busiest of days. As such, all eyes are on America’s favourite ‘trending’ mom - Donna Kelce - and how she tackles the munchies of her ‘adult’ kids.
The 71-year-old mother of football players Travis and Jason Kelce recently collaborated with Kind Snacks to create Donna's Purse Snacks, and they’ve been selling like hotcakes. In fact, not only did the bite-size snacks sell out during their initial release, they also sold out during a second drop. Luckily for fans, Kind has hinted at possibly dropping more deliciousness and asked snacking and Donna fans to follow it on X.
The limited-edition snack are crunchy nut clusters made with cashews as the #1 ingredient, along with almonds and vanilla, dipped in dark chocolate.
Available online from Kind for an RRP of $4.99 each while supplies last.
SNAX-Sational Brands’ popular brand lineup is going ghoulish, with Cereal Pop Cocoa Pebbles muffin treats, Halloween-themed cocktails and Yummy Mummy Popcorn Mix with Oreo Cookie Pop.
The Halloween edition is a Cookie Pop Popcorn Oreo with orange drizzle - available for a limited time at select retailers across the US, including HEB, Safeway-Albertons and Publix, among other - while other mashups include Nutter Butter and Chips Ahoy!
For its part, Candy Pop popcorn has twinned with Sour Patch Kids, Twix, Snickers, M&M’s Minis and Butterfinger, while Cereal Pop is punching it up with Fruity Pebbles and Cocoa Pebbles.
As part of SNAX-Sational’s ongoing partnership with the Ryan Seacrest Foundation, a portion of all sales of Cookie Pop and Candy Pop will go to benefit children’s hospitals around the US.
Cereal Pop Cocoa Pebbles Cereal Pop muffins
- 325g (1½ cups) flour
- 5g (1 tsp) baking powder
- 5g (1 tsp) bicarb of soda
- 2.8g (½ tsp) salt
- 3 large ripe bananas
- 94g (¾ cup) sugar
- 225g (1 cup) egg
- 76g (⅓ cup) butter
- Nutella
- Cereal Pop Cocoa Pebbles popcorn
Heat oven to 120°C (250°F).
Sift flour, baking powder, bicarb and salt together in a bowl.
In a separate bowl, mash up bananas and mix with sugar, egg and melted butter.
Fold in flour mix until smooth.
Spoon batter into muffin cups until ⅔ full.
Bake 25-30 min, then cool for an hour. Frost with whipped Nutella and garnish with Cocoa Pebbles Cereal Pop.
Candy Pop Sour Patch Kids Sour Apple Martini
- 85ml (3oz) vodka
- 56ml (2oz) apple juice
- 71ml (2.5oz) sour apple schnapps
- Candy Pop Sour Patch popcorn
Add ice to the shaker with vodka, apple juice, schnapps. Shake well, pour into chilled martini glass and garnish with Sour Patch Candy Pop.
Kellogg’s has renamed its popular Rice Krispies Squares - for a limited time - to get into the ghoulish groove.
The offering comes in the Chewy Marshmallow (pack of four and eight) and Delightfully Chocolatey (pack of four) variants, featuring a haunted house backdrop.
Rice Krispies Squares is the leading snacks brand in the treat segment, with 2.9 million households purchasing them every year in the UK.
“Halloween is one of the biggest events for retailers in the UK,” said Sam Hannah, assistant brand activation manager, Kellogg’s.
“The addition of our limited edition Rice Krispies Scares over this period is something we’re really excited about and we’re sure that Squares fans will love our new packaging.”
Rice Krispie Scares are available now in all major supermarkets, at Co-op and in discounters.
Famous for its ooey-gooey American-style cookies, Blondies Kitchen is capturing the magic of the season with an assortment of gifts and treats.
The London-based bakery’s range includes tasty goodness, perfect for sharing on cooler nights - with a crackling fire, obviously - with friends and family.
Cookie Dough Biscoff Honey Cake (RRP £16.99): 3 mini classic sticky honey cakes topped with Biscoff cookie dough frosting, Biscoff drizzle & lotus Biscoff biscuits.
Cookie Nuggets (£14.99): Double chocolate cookie nuggets with a Kinder Bueno white chocolate hazelnut cream dipping sauce.
Thicker Than Yo’ Average: £20.99 for a box of six milk and dark choc chunky cookies; £34.00 for 12.
Not forgetting Christmas …
Available from 3 November, Blondies Kitchen will be whipping up cookie mince pies, Giant cookies, mini cookies, Toblerone Cookies and everyone’s favourite Guylian cookie (available online from £12.50).
Popcorn Shed has expanded its range of gourmet popcorn gifts with an indulgent gift - either for yourself or others.
It’s actually the perfect way to pop over a message to loved ones - if you can’t be there in person, be in spirit - to add heaps of treats to their Halloween celebrations. The curated box is filled with a bewitching blend of the brand’s award-winning flavours and a limited edition Halloween Mix.
Each box holds three bags of gourmet popcorn, including signature salted caramel popcorn drizzled with Belgian milk chocolate, cheddar cheese and vanilla caramel popcorn, but not like you know it: brightly coloured orange and green just for Halloween.
Made with all natural ingredients and mega popcorn kernels, the 220g Letterbox Gift is available online for an RRP of £16. Also suitable for gluten-free consumers.
Devon-based Cake or Death are back at it for Halloween - with limited edition brownies in moreish Rocky Road flavour - complete with marshmallows, digestive biscuits and topped with spooky chocolate characters - but beware, along with the treat is a trick.
Who will get the chilli-spiked brownie?
The vegan brownies are available for delivery through letterboxes across the UK, along with a personalised message.
Beautifully packaged in pink leopard print, the Cake or Death experience is a luxury treat, right down to the last mouthful. Named after an Eddie Izzard sketch, Cake or Death is as irreverent and subversive as the comedian herself.
Available to order online until 31 October for an RRP of £19.50 for a box of six.
GoGo squeeZ is making sure you get you fall fix with its latest flavour.
The new offering is made from real ingredients - including apples, pumpkin puree and cinnamon - and is gluten-, nut-, dairy- and preservative-free with no added sugar. Each pouch contains 11g of sugar, but only 60 calories per serving.
Whether you slot the pouches into trick-or-treat bags for Halloween or serve it up at the seasons’ parties - the pouches feature Halloween-themed designs - GoGo squeeZ Apple Pumpkin Spice will certainly step up your celebrations.
GoGo squeeZ Apple Pumpkin Spice is available from grocery stores across the US for an RRP of $14.99 (for a Fruit & Veggies on the Go 20-count variety pack, which incudes GoGo squeeZ Apple Apple).
Earth & Wheat has released a one-off spook-tacular box for Halloween, which makes tackling food waste fun.
The award-winning UK food-waste-fighting brand has come up with every trick or treat in the book with its Halloween Rescue Box, which includes a mixture of wonky or surplus veg, fruit and bread products.
These items would have otherwise been wasted by bakeries and farmers, thanks to their odd shape or size, small imperfection or just being surplus food. That’s when Earth & Wheat step in to save the day, packing the rescued crumpets, flatbreads, naan breads, pumpkin, carrots, peppers, cucumber, tomatoes, mushrooms, apples, clementines and kiwi fruits with care before shipping it with a free activity booklet for little un’s.
“Earth & Wheat is looking forward to unleashing the magic of Halloween with our new Halloween Rescue Box as part of our aim of transforming this year’s spooky festivities into a sustainable and delicious affair,” said Earth & Wheat founder James Eid.
“This latest launch gives us the chance to tackle a serious subject about how we all need to do our bit to reduce food waste and save the planet but in a fun way for families. For the first time ever, families can enjoy a perfect blend of rescued bread, vegetables, and fruits all in one bewitching box.
“We’ve put together a delectable assortment of high-quality, rescued ingredients which are perfect for any Halloween party in one fun-filled box plus it includes a scary activity booklet for your little terrors.”
The Earth & Wheat Halloween Rescue Box is available until 25 October for an RRP of £18.99.
Festive Halloween-themed doughnuts and cakes are being served up - for a limited time - at Paris Baguette cafés across the US.
The spooky treats - crafted by the brand's expert bakers and cakers - are freshly baked onsite at each café using only the freshest ingredients and include:
Halloween Scream Donut: Paris Baguette’s signature king cream doughnut gets a spooky makeover, filled with smooth cookies & cream custard, covered in cookies & cream white chocolate and topped with chocolate cookie eyes and a chocolate smile.
Spider Mochi Donut: Covered in cookies & cream white chocolate, topped with a chocolate sandwich cookie and drizzled with chocolate spider legs.
Chocolate Chiffon Jack-O-Lantern: Pumpkin-shaped chocolate chiffon cake layered with Paris Baguette’s soft cream and topped with a rolled hazelnut wafer ‘stem’. There’s a sweet surprise inside.
Cookies & Cream Halloween Scream Cake: Vanilla sponge layered with cookies & cream soft cream and chocolate sandwich cookie pieces, topped with ghosts, spiders and chocolate crisp pearls.
“Halloween is all about being fun and creative, and we wanted our seasonal bakery items to match that spirit in a very visual and delicious way,” said Cathy Chavenet, SVP and head of Marketing for Paris Baguette.
“Leveraging the finest and freshest ingredients on site at each bakery café, our Halloween baked goods and treats are almost as fun to look at as they are to eat."
Paris Baguette’s fall menu is taking the stage until 28 November 28 with items like the Turkey-Apple-Brie Baguette Sandwich, Pumpkin King Cream Donut, Pumpkin Spice Latte and more.
Popcorn and Halloween are two of America’s more enticing exports, so it made perfect sense for Popcorn Kitchen to put the two family-sharing experiences together.
Hot on the heels of its most successful gifting launch ever, the Surrey-based producer is again providing fans with the opportunity to get ‘home-poppin’ with a Halloween-themed Home Poppin offer that comes complete with spooky electric orange chocolate buttons.
According to Popcorn Kitchen founder Louise Webb, ‘
“We always knew there was real scope for a ‘make-it-yourself’ popcorn kit within our far-reaching product portfolio,” said Louise Webb, founder of Popcorn Kitchen.
“But, we’ve been blown away by the popularity of these Home Poppin SKUs, which provide the perfect sharing experience for parents and children to making something truly indulgent for family movie night.”
Each Popcorn Kitchen kit is crammed with mushroom popcorn kernels, a generous smattering of Belgian chocolate chips, the all-important seasonal topping and foolproof preparation instructions.
Available online for an RRP of £12.99.
