Naksha is continuing to stir the recipe kit market in the UK with the launch of two sweet-themed baking kits inspired by flavours of the Middle East.
Naksha’s Baked Collection allows home bakers to make creative sweet treats with luxe ingredients and easy recipe cards tapping into growing enthusiasm for world cuisine, convenience and light participation.
The collection consists of two options:
- Milk chocolate blondies with Lebanese tahini (and a sprinkle of salted sesame sugar)
- Dark chocolate fondant with Turkish coffee (and a cocoa cardamom dust)
The collection - developed in collaboration with Lidija Abu Ghazaleh, a UAE-based dessert chef and founder of Lidija’s Kitchen - are built around signature Middle Eastern ingredients: Turkish coffee, Lebanese tahini and cardamom.
“Our vision was authentic, carefully curated recipe kits from diverse culinary destinations using lesser known, off-the-beaten-track recipes and infusing specialist ingredients,” said cofounder Nisha Ramisetty.
“While there is a spectrum of savoury recipe kits, when it comes to sweet baked treats, there was little that was truly luxurious and unique - something one might want to take to a dinner party or treat their family.”
Naksha also teamed up with Engie Ezeldin, an Egyptian artist who swops time between Cairo and New York, to create packaging that enhances the overall Middle Eastern experience. Ezeldin’s imagery depicts warm and whimsical versions of Istanbul’s iconic Bosphorus and Beirut’s famous Raouche Rocks.
“Our first baking kit collection offers innovative flavour combinations with a small contemporary twist which celebrate the magical spirit of the Middle East,” added Ramisetty.
Naksha’s baking kits have already secured listings within Whole Foods UK, Harrods, John Lewis and Fenwick, along with wholesalers Cress CLF JD’s Food & Mahalo for an RRP of £12.99 (Milk chocolate blondie) and £10.49 (Dark chocolate fondant).
Welch’s Fruit Snacks is going to the heart of the little-talked about parental practice of ‘stealing snacks from their little ones.
Sometimes It’s Not Stealing is a heartwarming and comical tale - narrated by Tony award winning actress Kristin Chenoweth - that playfully addresses the common phenomenon because, let’s face it, sometimes snacks - especially Welch’s Fruit Snacks - are too tempting to resist.
Many may relate: The book goes into a playful story with vibrant illustrations explaining “you might have heard your parents say, stealing is not ok,” with various snack-time shenanigans throughout, “but in one case, it is not a crime, stealing Welch’s Fruit Snacks isn’t bad, when the fruit snacks thief is Mom or Dad.”
This is the first-of-its-kind from Welch’s Fruit Snacks, focussed on the lesson of sharing by bringing a fresh perspective to what may seem like a mischievous act, helping children understand and accept their parents' occasional fruity heist. Afterall, why should kids be the only ones lucky enough to enjoy them all the time?
Starting 15 August, physical copies of Sometimes It's Not Stealing will be available for purchase from Welch’s, sold as a bundle alongside a 40-count box of Welch’s Fruit Snacks Mixed Fruit Variety for $29.99, while supplies last.
Additionally, a free e-book version can be downloaded by scanning the QR code on any box of Welch’s Fruit Snacks purchased.
The wait is over: Entenmann's Little Bites Pumpkin Muffins are coming back to spice up snack time this fall.
Available nationwide until the end of October, this limited-edition treat is made with real pumpkin and contains 0g trans fat and no high fructose corn syrup. Baked moist and soft, the muffins come in a conveniently portioned, 200 calorie pouch for school lunchboxes or on-the-go snacking.
Whether it's a break from homework, a quick treat after outdoor adventures, or simply bonding over stories and laughter, Little Bites Pumpkin Muffins will add a dash of pumpkin-spiced delight to family snack time.
Available for purchase at most major retailers across the US for a limited time at an RRP of $5.79.
As parents gear up for back-to-school season, General Mills’ corporate venture studio, G-Works, is targeting lunchtime with the launch of Yumble - the ultimate lunch delivery kit for kids.
Comprising collections of pre-made and shelf-stable lunches and snacks, delivered straight to your door, Yumble offers more than 2,800 ways for parents and kids to customise their lunch with a variety of mains and sides to choose from.
For Build-Your-Own offerings, parents simply pick what they want from each category (main and three sides), or choose from curated Ready-To-Go options like Pepperoni Pizza, Hummus & Dipper and PB&J.
Yumble also offers Snack Packs, which include multi-packs of Big G snacks like Annie’s Cheddar Bunnies and Pillsbury Soft Cookies, perfect for after school and on-the-go between activities.
Yumble was built to address consumer problems through innovation. In this case, three passionate parents at General Mills’ G-Works are on a mission to reduce stress for busy parents, by taking the prep work out of school lunches and making mealtime more enjoyable.
Yumble Build-Your-Own and Ready-To-Go Lunches are $5.99, while Snack Packs range from $3.99-$4.99, available online from Yumble Foods, both as a one-time purchase or on a subscription basis.
Lay’s Flavor Swap potato chips have been adding unexpected twists to Frito-Lay chips since 2021.
Now, Lay's is introducing Lay’s Kettle Cooked Ruffles All Dressed flavoured potato chips, a new mashup inspired by the number one Ruffles chip flavour in Canada, Ruffles All Dressed.
The flavour first captured Americans’ hearts and stomachs with its US debut in 2015 before leaving shelves in 2021. This summer, Lay’s is reviving the popular seasoning, a tangy, savoury and sweet experience all in one bite.
“Lay’s is the authority in flavour innovation, with groundbreaking flavours found in the Lay’s Flavor Swap programme among those leading the charge in bringing joy to our fans,” said Tina Mahal, senior VP of Marketing, Frito-Lay North America.
“With Lay’s Kettle Cooked Ruffles All Dressed flavoured potato chips, we found a new way to connect with consumers by listening to what they wanted to see from us - bringing back Ruffles All Dressed - while adding a fresh spin with Lay's Kettle Cooked.”
Along with the new flavour, Lay’s is reprising some hits from Flavor Swap’s past, including Lay’s Cheetos Cheese, Lay’s Doritos Cool Ranch and Lay’s Wavy Funyuns Onion flavoured.
The four are available at retailers across the US: Lay’s Cheetos Cheese (7.75oz), Lay’s Doritos Cool Ranch (7.75oz), Lay’s Kettle Cooked Ruffles All Dressed (8oz) and Lay’s Wavy Funyuns Onion (7.5oz) for an RRP of $4.79. Lay’s Cheetos Cheese and Lay’s Doritos Cool Ranch can also be found in smaller 2.625 oz bags, along with Lay’s Kettle Cooked All Dressed in a 2.5 oz bag for $2.49.
Lay’s Cheetos Cheese, Lay’s Doritos Cool Ranch and Lay’s Kettle Cooked Ruffles All Dressed are available while supplies last, while Lay’s Wavy Funyuns Onion flavoured potato chips are here to stay.
Baker & Baker has launched an iconic Cadbury Crunchie doughnut for the UK fresh instore bakery market.
The launch - the first Crunchie product to be created for instore bakery - builds on Baker & Baker’s success with other prominent Cadbury brands, including Dairy Milk and Dairy Milk Caramel. Baker & Baker operates under an exclusive fresh bakery licensing partnership with Mondelēz to manufacture fresh bakery products under the Milka, Oreo and Cadbury brands within key European markets.
The Cadbury Crunchie doughnut features soft dough with a caramel filling, topped with Cadbury chocolate honeycomb-flavoured icing and chocolate-coated honeycomb pieces.
Initially, the treat will be launched as a two-pack with retailers.
“The launch of our Cadbury Crunchie doughnut has the potential to deliver significant shake-up and impact within instore bakery,” said Michael Bancroft, licensing director for Baker & Baker.
The European bakery manufacturer expects it to appeal strongly to younger consumers and families, while attracting new shoppers into sweet instore bakery, particularly those looking to treat themselves at different times of the week.
“Crunchie is a much-loved and distinctive confectionery brand, and we’ve created a doughnut to deliver that memorable Crunchie taste and honeycomb texture which we believe will generate broad consumer appeal.
“We’re expecting the product to be visually impactful in-store and drive impulse purchase with shoppers.”
The Cadbury Crunchie Doughnut is launching in Co-op, with a rollout into Morrison’s in September, for an RRP of £1.75.
Want to savour the moment with snacks and sips?
Now there’s even more reason for your club to get together with a wine-and-cracker-mashup that’s been rolled into one buttery bite.
Introducing Club x Butter Chardonnay Minis, a first-of-its-kind, wine-infused innovation from Club Crackers featuring light, flaky, buttery Club Minis infused with rich, creamy Butter Chardonnay by JaM Cellars - available for a limited time.
“Our fans know that hanging with their club alongside their favourite cracker and wine is all they need to kick back and relax,” said Carrie Foose, director of Brand Marketing for Kellogg’s Crackers.
“That’s why we're so excited to bring them the Club x Butter Chardonnay Minis - a snack that seamlessly brings together everything they need for the perfect bite at the next gathering.
“We look forward to hearing what fans think of this unique, limited-edition snack, because with Butter Chardonnay infused in their favourite Club Minis, their next club hang will be fabulous.”
The wine-infused innovation is available for a limited time in the Ultimate Butter Box, an insulated tote that’s ready to go for any occasion, packed with Club x Butter Chardonnay Minis and four 250ml ButterCans, available for an RRP of $30 starting 14 August, with daily drops of a limited quantity of boxes while supplies last (must be 21 or older to purchase).
“Who doesn’t love wine and crackers? But infusing Butter Chardonnay into Club Minis is a new level of deliciousness we couldn’t resist making with our friends at Club,” said Michele Truchard, cofounder of JaM Cellars.
“It was incredibly fun taste testing to create the perfect bite that really complements the wine. Butter fans everywhere are going to love them.”
Club and JaM Cellars are also giving fans a chance to win the ultimate weekend getaway in Napa Valley with three of their besties with the Butter Club Getaway Sweepstakes. The trip to JaM Cellars’ Wine & Music Studio includes a JaM Platinum tasting experience and a live music JaMSession with reserved seating (plus ample Club x Butter Chardonnay Minis and wine, of course).
Ten runner-up winners will receive four boxes of Club x Butter Chardonnay Minis and a $100 gift card to purchase Butter Chardonnay for the perfect pairing at home.
Club x Butter Chardonnay Minis are available online at Butter Club Minis, while supplies last.
