The free from brand has launched the dedicated kids’ top 14 allergen-free biscuit in Ocado, to support safer snacking policies in schools.
Angelic Safetylicious Oat Squares land in the retailer’s specialist top 14 allergen-free aisle as a two-strong lineup - Raspberry & Apple and Banana & Chocolate - each in a multipack of four individually wrapped flapjack-style squares.
Free from multiple allergens, including nuts, dairy, soya, eggs and gluten, the Angelic Safetylicious Oat Squares range has been developed to take the worry out of kids’ snack times and is the first-to-market children’s biscuit to meet the criteria in allergy free school policies.
According to Allergy UK, most schools in the UK will have one or two children with a food allergy. As a result, many UK schools are adopting allergy-free food policies. The insight behind the Angelic Safetylicious NPD came from founder Kirsty Dingwall’s first-hand experiences of her own son’s food allergies.
“Many free from products only omit one or two allergens and often come with a ‘may contain’ warning - we felt this all rather missed the point for the consumer,” said Dingwall.
“Complete trust in the food your child is eating is everything, so we have created the first range, especially for kids, with an allergy promise that goes above and beyond to make snacking safe, wholesome, and delicious for them.
“We are absolutely delighted that the Angelic Safetylicious range is now part of the dedicated Top 14 allergen-free aisle in Ocado, giving more families access to a reassuring, nutritious and tasty option for children in a format that is perfect for school lunchboxes and any snacking occasion.”
The products come in packs of 4 x 30g bars for an RRP of £3.00.
The better-for-you snack producer has expanded its lineup with three healthy-indulgent treats: Bites, Balls and Kripsy.
Each is formulated with a rich source of protein to provide consumers with the nutrients needed to become the best version of themselves. Protein is the foundation of our DNA, with benefits including the development and repair of muscle tissue, promoting a smoother skin and silkier hair and improving gut health, among others.
“We know that protein is one of the most important building blocks of life making up who we are, and therefore we are always thinking of new, creative ways to help consumers integrate Built Protein into their daily lives,” said Jim Lucero, CMO of Built.
“2023 is Built’s biggest year yet. From availability expansion to creative additions to our product lineup, we’ll be offering consumers tons of new ways to enjoy Built Protein and we’re thrilled to bring our loyal brand fans and new customers along on this journey with us.”
Built Bites are a bite-sized version of the popular Built Puffs, with a complete protein blend of whey and collagen (8g of protein), a fluffy, cloud-like texture and a chocolate exterior. Available in Brownie Batter, Churro, Cookies & Cream and Mint Brownie.
Built Balls offer a balance of whey and collagen protein in a ball format with a brownie-like texture and soft, cream-filled centre. Kicking off with a Peanut Butter flavour.
Built Krispy, again, features high-quality hydrolysed collagen and whey protein isolate (20g of protein) in two variants – Peanut Butter Chocolate and Mint Chocolate – with a texture reminiscent of a classic candy treat.
“This new wave of innovation further demonstrates Built’s ability to be exceptionally nimble with implementing new ideas and creative concepts to best meet the needs of all different kinds of snackers,” said Nick Greer, cofounder and CEO.
“We intentionally created these unique varieties with our consumers in mind, working to give them delicious, healthy offerings that fit their active, on-the-go lifestyles.”
Available online, as well as across US retailers like Walmart and GNC.
Get ready to spice up your life with the latest Cheetos flavour to heat up the snack aisles.
Cheetos Flamin’ Hot Smoky Ghost Pepper Puffs rivals the heat index of other Flamin’ Hot Cheetos with the added burn, smoky flavour and hint of sweetness that can only come from one of the world’s spiciest peppers.
The first Cheetos Puffs with a smoky flavour, the slow-building heat of Cheetos® Flamin’ Hot Smoky Ghost Pepper Puffs will take snackers by surprise and bring the spicy snacking game to all-new heights.
The puffs are available exclusively in Walmart stores across the US, as well as online for an RRP of $2.49 (2.3oz bag) and $5.69 (7oz bag).
The manufacturer of branded salty snacks has teamed up with America’s No. 1 brand of hot honey to create the Utz Mike’s Hot Honey Potato Chip.
Available for a limited time only, this bold potato chip is crafted by covering classic Utz Original Potato Chips with cravable Mike’s Hot Honey flavour for a sweet, salty crunch that finishes with a kick of heat.
The chips come in a range of convenient sizes, including an on-the-go 2.625oz and two multi-serve options – 7.75oz and 13oz – to share with others.
“Our new Utz Mike’s Hot Honey Potato Chip perfectly combines our classic, Utz original potato chip with the fierce flavour of Mike’s Hot Honey,” said Utz Brands CEO Howard Friedman.
“As a leader in the salty snack category, we are always looking for cravable new tastes, and the uniquely sweet and heat combination of our newest potato chip is irresistible for those who want bold new flavours when they reach for a snack.”
Added Mike’s Hot Honey founder Mike Kurtz, “We couldn’t think of a better brand to help us create our first potato chip.
“Not only is the chip the perfect pairing of Utz’s classic, salty crunch and our distinctive sweet with a kick of heat, but it’s the perfect pairing of two brands with rich histories in New York City, now made available nationwide thanks to popular demand. We’re excited about this partnership.”
Utz snacks and Mike’s Hot Honey can be found in leading retailers across the US.
The free-from snack brand has expanded its lineup with free from nutty products, Big Dipper and Notella.
Notella is a smooth choc hazelnut spread that everyone can indulge in, while The Big Dipper - a snacking pot with mini breadsticks and a choc hazelnut dip - as the name suggests, comes with a taste that Crave claims is ‘out of this world’.
Made with hazelnuts and dairy-free chocolate, the two are 100% vegan, free from egg, milk, gluten and any other nasties that could spoil your fun.
“We’ve gone nuts and created two delicious and indulgent products that you can enjoy as part of a gluten free or vegan diet,” said Rob Brice, founder of Crave.
“Notella is the perfect tasty staple for your cupboard for toast or pancakes, Big Dipper is perfect for a touch of naughtiness to their day.”
Both products are available from Morrisons stores across the UK. Notella’s RRP is £3.50 for a 225g jar (please note this product contains nuts); The Big Dipper’s RRP if £1.65 for a 48g pack (does not contain nuts).
The tortilla wraps producer is launching a ‘XL’ tortilla wrap.
Mission’s 30cm of soft wheat tortilla - compared to standard 25cm branded wraps and 20cm own label wraps - will become the largest branded tortilla wrap in the UK and are ideal for times when regular-sized wraps just won’t suffice.
The new launch complements the brand’s existing lineup of wraps, including the soft and smoky Chargrilled Wraps and popular Wheat & White Wraps.
“For certain mealtimes and appetites, size really does matter and a regular wrap just isn’t always enough,” said Julie Stevens, head of marketing UK & Ireland, Mission Foods.
“Our new XL wrap is the perfect choice for burritos, or simply for the extra hungry foodies and we are excited to be the first to offer a branded 30cm wrap in the UK.”
Mission’s new Plain XL Wraps is rolling out exclusively in Asda for an RRP of £2.00.
The General Mills-owned brand is inviting everyone to savour the summer with its newest innovation, Nature Valley Savory Nut Crunch Bar.
Available in three flavours - Everything Bagel, White Cheddar and Smoky BBQ - each creates an entirely new Nature Valley experience in one crispy nut bar, a departure from the classic Oats ‘n Honey bars that its fans know and love.
“Nature Valley is known for introducing the first mainstream granola bar to consumers, and since 1975 we’ve continued to innovate and find new ways to shake up the bars aisle,” said Ray Joncas, VP and Business Unit director, Bars at General Mills.
“Snacking fans now have the best of both worlds with our new Savory Nut Crunch Bars as a companion to our traditional whole grain oat granola bars.”
The addition of this new crispy nut bar is driven by consumer demand for more savoury snack options, with 63% of Americans having a strong preference for savoury or salty snacks and 74% looking to reduce sugar intake in their daily diets. Nature Valley Savory Nut Crunch Bars offer the same grab-and-go convenience in a one-bar pack by using a proprietary binding process that removes the need for sugar binders to keep them intact.
“Our new technology has enabled us to solve a consumer need for convenient snacks that don't require the use of syrups and sugars to bind the bars together,” said Ali Shaikh, senior brand manager, Bars Innovation at General Mills.
“This has unlocked an opportunity for us to craft Nature Valley snack bars with 2g of sugar in surprisingly savoury flavours, delivering on a whole new set of cravings.”
Nature Valley Savory Nut Crunch Bars are available in grocery stores across the US for an RRP of $4.79 for a 5-count box.
The spice blend expert that offers convenience to the home baker has landed its first listing with Waitrose.
The innovative spice blends made from 100% natural ingredients have become a household name in its native Germany and has also seen phenomenal success in Spain, Austria and Switzerland. In addition, Just Spices also opened its first online shop in the US in April.
“Since launching in the UK just 12 months ago, we have seen a huge response from customers with sales being far and above what we had anticipated,” said CFO and MD Daniel Zelaquett.
“Being able to take the brand to an even bigger audience and with a retailer such as Waitrose which is so synonymous with high quality and great taste, is a real feat for Just Spices.”
The following SKUs are rolling out in Waitrose stores: Avocado Topping; Salad Topping; Chicken Seasoning; Vegetable Allrounder; Egg Topping; Salmon Seasoning; Pasta Allrounder and Roast Potato Seasoning (RRP: £3.99 each).
