The gluten-free, vegan and allergy-friendly biscuit company has partnered with Marvel to launch Avengers Crunchy Super Hero Sprinkle Mini Cookie Snack Packs, rolling out exclusive in Target across the US.
There’s no denying the link with the Avengers, with the cookies presenting with just the right amount of vanilla, a satisfying crunch and filled with red and blue sprinkles to combat any hunger pang, brought home by the iconic character on every pouch. Boxes contain 10 individually wrapped snack packs, which retail for $7.49.
Also dropping at Target are Partake’s Soft Baked Snickerdoodle Cookies, designed to hit the spot with the right amounts of spice and sweetness.
And returning after a successful seasonal run in Spring 2022 is what Partake touts as ‘sunshine in a box’: its Soft Baked Lemon Cookies. The best news yet is they’re here to stay and can be grabbed at Target in 5.5oz packs (five servings) for an RRP of $5.49.
All Partake products are gluten-free, vegan, non-GMO and free of the top 9 allergens.
“We are always looking for new ways to provide our consumers with fun snack time experiences, so we are excited to launch these new varieties exclusively at Target,” said Denise Woodard, founder and CEO of Partake Foods.
“And what better way to kick off the year than to have Marvel join us in our mission to offer a selection of delicious, allergy-friendly foods for those with and without food restrictions, to make snack time more inclusive.”
Designed for fans of the sweet and salty combo: enter Cinnamon Toast Crunch Bugles.
America’s favourite cone-shaped salty snack is smothered in a dusting of Cinnamon Toast Crunch's iconic Cinnadust.
Available now at convenience stores across the US for an RRP of $2.99.
Just in time for National Snack Month (February), Snax-Sational’s premier popcorn brand is further innovating the snack aisle with Cereal Pop made with Fruity Peebles, it’s first flavour edition.
Snax-Sational Brands’ premiere popcorn brand is further innovating the snack aisle with Cereal Pop, featuring America’s favourite breakfast cereal.
Cereal Pop is made with Post Consumer Brand’s Fruity Peebles cereal and joins ranks with Cookie Pop and Candy Pop. The power duo continues to be the innovative popcorn leader combining everyone’s favourite things; ready-to-eat popcorn featuring America’s leading cookie and candy.
Snax-Sational Brands spent the past year developing its new offering, aligning with the cereal giant to bring a new level of excitement and flavour to popcorn. Cereal Pop is a better-for-you snack is low in sodium and only 150 calories per serving and made with 100% US non-GMO corn.
“This new Cereal Pop brand extension is truly going to ‘wow’ consumers of all ages. We are so excited to roll out Cereal Pop popcorn made with Fruity Peebles cereal to our trusted partner Sam’s Club timed to National Snacking Month and to kick off the new year,” said Jerry Bello, CEO of Snax-Sational Brands Group.
“We have worked so hard to perfect this new popcorn variety which features the signature cereal flavours’ authentic pieces and taste profile, on our signature popcorn. The taste is absolutely delicious, exploding with Post Brands’ much loved Fruity Peebles cereal.
“This is an evolutionary moment for our brand and we are excited and appreciative to be launching first with Sam’s Club, a long time brand advocate.”
Following Sam’s Club limited edition release for an RRP of $6.98 for a 20oz Club Size bag, the brand will roll out into Same’s Club stores nationwide and then online in a 5.25 oz bag.
Under its Snackgiving initiative, a portion of proceeds from all sales of Snax-Sational Brands varieties will go to The Ryan Seacrest Foundation and its Children’s Hospital network across the US.
Seacrest Studios makes it possible for children and teens to get behind the camera and mic to develop, star and interact in original TV and radio programming during their hospital stays, as well as provide entertainment to families and patients of the Children’s Hospitals.
The US edible and bakeable cookie dough company has brought back its best-selling Red Velvet Vixen flavour to celebrate 2023 Valentine’s Day.
A blend of red velvet cake and cream cheese frosting whipped into blonde cookie dough, three products are available, including Cookies with Cream Cheese Frosting, Cupcakes with Cookie Dough Frosting, and Cookie Dough Mini Cake Pops.
Doughp is made with heat-treated flour and contains no egg, making it safe to eat raw or baked into warm cookies or transformed into a number of desserts:
“Ever since 2017 when I decided on a whim to mix a red velvet cake with a batch of Doughp cookie dough, Red Velvet Vixen has been a personal favourite of mine,” said Kelsey Moreira, Doughp founder and CEO.
“We look forward to bringing it back each year for Valentine’s Day, but this year is especially sweet as it’s the very first time they exist as snackable, bakeable bites. Whether it’s a gift or a sweet treat for yourself, this is one flavour you won’t want to miss out on.”
Red Velvet Vixen is a limited edition flavour so when it sells out, it’s gone for the year.
Doughp’s Date Night flavour is another Valentine offering: a spin on a chocolate-dipped strawberry in cookie dough form with white chocolate chips. For the month of February, only consumers signing up to Doughp’s Secret Cookie Dough Club have access to this flavour, while stocks last.
Doughp’s Valentine’s Day 3-Pack includes Red Velvet Vixen bites and one cup each of Ride or Die chocolate chip cookie dough and Peanut Butter Kiss cookie dough, is also available online.
One of Britain’s best loved bakeries – founded in 1926 and now with 29 outlets across the UK – Patisserie Valerie has launched the Office Sharing Box, featuring six mini cake classics, which allow you to have your cake and eat it, while also sharing with colleagues.
Available for nationwide delivery, office workers can enjoy handmade bakes to their door the next day. Alternatively, clients can pre-order and choose a day that suits for delivery, up to 90 days in advance.
Flavours include Red Velvet and Carrot Cake (especially designed for Rishi Sunak, as the bakery knows this is the Prime Minister’s favourite), as well as Black Forest, Chocolate Orange Ombre, Pink Candy Stripe and Blue Candy Stripe.
A great treat to celebrate birthdays, work achievements and end of month results. And to cope with this cost-of-living crisis, Patisserie Valerie is offering 20% off the Office Sharing Box, now just £29.56 (was £36.95) for six indulgent creations.
All Patisserie Valerie cakes are baked fresh, then frozen and packed with dry ice to protect appearance during transport and to ensure they remain fresh. The Mini Cake Box will need three to four hours to defrost in the fridge.
Just Desserts Yorkshire has unveiled a newly developed cheesecake and a themed Rocky Road traybake ahead of the day dedicated to lovers.
Valentine’s Strawberry Dream Cheesecake is a creamy white chocolate cheesecake with a fruity strawberry centre, topped with flaked milk and dark chocolate, on top of a dark chocolate crumb biscuit base.
Valentine’s Rocky Road is a limited edition spin on the classic Rocky Road: a combo of biscuit, marshmallow, sultanas and chocolate, decorated with sugared hearts, pearls and pink chocolate drizzle.
“This year, we have taken two of our most popular dessert lines and created something special for Valentine’s Day,” said Kate Williams, GM of Just Desserts Yorkshire.
“Off the back of recent Christmas success, our customers can look forward to monthly NPD based around occasions and celebrations.”
The Valentine’s Day NPD is available from UK retail and hospitality outlets.
The newest ingredient launched by Limagrain Ingredients is Innosense White Masa, used to produce soft tortilla, wraps and salty snacks like tortilla chips or tacos from a white maize.
Masa flours are precooked maize flours traditionally produced by a process called nixtamalization, requiring high amounts of water and alkaline conditions that generate a high amount of waste. More than that, in the drying step, a high amount of energy is required to evaporate large amounts of water used for cooking.
Limagrain, however, has developed a process that uses much less water, does not generate polluted water and requires less energy for drying (less water to evaporate compared to a traditional process).
This process is applied to all its masa flours in the range, and, thanks to European sourcing and the company’s eco-friendly process, its new white masa is a functional ingredient with better environmental impact.
Additionally, Limagrain Ingredients has the option to adapt the concept depending on a customer’s applications: either for a use in tortilla chips as snacks; as a soft tortilla; or a gluten-free alternative to wraps currently based on wheat. With its light colour and Tex-Mex taste, it’s way easier to integrate inclusions to the product: pulses, seeds, legumes ... everything is possible and will bring a touch of originality and more consumer attention.
Available from Limagrain Ingredients online.
In the lead up to the Big Game, the world’s #1 hot sauce (Euromonitor International) is kicking off its very own game.
‘The Floor is Flava’ is a flavour-packed version of Fortnite’s Floor is Lava challenge – inspired by classic kid’s game – and is set on an immersive chicken wing-shaped island with a central volcano that spews flava (Frank’s + lava).
“Last year, Frank’s created the first-ever edible NFT made from Buffalo wings,” said Tom Rowe, director of Global Digital Experiences at Frank’s RedHot brand owner McCormick.
“In 2023 we go further, combining iconic game day foods with one of the world’s most popular multiplayer online games.
“Whether you’re watching IRL or playing virtually, Frank’s brings the perfect blend of flavour and heat to the Big Game and gaming.”
During game play, users navigate unfamiliar terrain – beaches, forests and a ruined city – each offering RedHot-themed elements to climb higher up Mt Frank.
Players can jump on stone statues of iconic game day foods, use chickens as jetpacks and play defense with RedHot sauce launchers and chiller grenades. Fans will also discover other brand-inspired game elements, like the Tender Defender skin, Chili Chugs for speed boosts and a hidden temple at the heart of the volcano.
Seasoned Fortnite players will also spot past characters hidden within the game, like Beef Boss and Tomatohead.
Frank’s RedHot has even tapped some of Fortnite’s top gamers like Ali-A, SushiBAE, SypherPK, Typical Gamer and Zemie to take on the challenge and get fans diving into delicious doom.
Frank’s RedHot first entered the metaverse when it launched the first-ever ‘edible NFT’ and spoof cryptocurrency Bonecoin to celebrate Buffalo wings ahead of the Big Game.
Frank’s aims to reach a new audience of sauce lovers with The Floor is Flava, its most virtual and immersive experience to-date. Launching ahead of the most anticipated weekend in football, Frank’s will also be celebrating by partnering with local commerce platform DoorDash to deliver free wings to fans across the US and Canada.
The Floor is Flava Fortnite can be played for free on Playstation, Xbox, Switch, Android, PC and cloud-based game streaming services.
The US mega snack brand has created a Soft Baked Granola, made with 100% whole grain oats.
It also incorporates lush ingredients like dark chocolate chunks, creamy peanut butter and chopped nuts, making these clusters are a dream come true for folks who have been waiting for a softer & chewier granola to add to their breakfast bowl.
Available in two variants – Peanut Butter Dark Chocolate and Dark Chocolate Chunk – the Kind Soft Baked Granola is rolling out in major retailers across the US and on Amazon for an RRP of $5.99.
