Utz Brands CEO and NBA champion Shane Battier to headline at SNAXPO23

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SNAC International (SNAC) has announced its keynote speakers for the March event are Utz’s Howard Friedman and Battier, Miami Heat’s two-time NBA champ and VP of Analytics and Basketball Development.

SNAXPO is the snack industry’s premier full equipment sourcing expo, from state-of-the-art processing, innovative packaging solutions and ingredients, seasonings, flavourings.

It’s the annual platform where bright, innovative minds gather to hold valuable conversations through networking, presentations, educational sessions by a variety of leaders, experts and exhibitors.

Prominent keynote speakers

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Friedman will be speaking from a position of authority, with over 25 years of experience leading some of the F&B top brands, including Utz Brands, Peebles cereal, Lunchables snacks, Philadelphia cream cheese, Kool-Aid drinks and Kraft foods. He’s built a track record of world-class success growing snack businesses using marketing, strategy, innovation and value creation. 

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Battier won a national championship at Duke University in 2001 and was drafted by the Memphis Grizzles the following summer. He went on to be part of the back-to-back 2012 and 2013 NBA championship wins with Miami Heat. He’s known for elevating his team to championship levels by focusing on the intangibles that aren’t reflected on the stat sheet. He now takes that message off the court to share ways in which sacrifice, ownership, embracing failure, championship professionalism, and a Hunger Games mentality contribute to the powerful and significant intersection of art and commerce.

The tools for success

“We’re thrilled to provide such prominent keynote speakers who live, breathe and foster success,” said Christine Cochran, SNAC’s president and CEO.

“SNAXPO is the capstone of our Association’s education and networking pillars and provides a venue for our industry to gather to set their companies up for growth.

“These speakers provide endless inspiration to those around them to reach new heights. Whether you’re the next great rising star or a well-established manufacturer, SNAXPO will provide the tools for success.”

SNAXPO23 is being held from 19-21 March, at the Gaylord Palms Resort & Convention Centre in Orlando, Florida.