The UK’s leading brioche brand has secured additional shelf space with Morrisons in time to cater to festive shoppers.
From November, the UK’s fifth biggest retailer will add St Pierre’s Brioche Bagels, Brioche Baguettes and Sliced Brioche Loaf to shelves nationwide.
The brand – which offers affordable luxury with its range of authentic, French brioche – is perfectly placed to drive festive sales as shoppers look for ways to upgrade their at-home snacking this Christmas.
“Morrisons has been really supportive of the St Pierre brand, understanding the points of difference that our products bring to the fixture,” said Jen Danby, marketing director for St Pierre Groupe.
“While the launch of these three new products is timed perfectly for Christmas sales, all three will join our other branded items on shelf as a permanent, year-round listing, demonstrating the versatility of St Pierre across all meal occasions at any time of the year.
“Consumers are routinely trading up on staples now – especially in bakery, where 24% of the value in rolls is now driven by premium offerings. Previously, shoppers were elevating their meals at home because they couldn’t travel or dine out. Now that the cost of living is on the up, consumers are still looking to treat themselves well at home.
“There’s a real opportunity for retailers to inspire shoppers and provide affordable luxuries, working with brands like St Pierre to ensure basket spend at a time when shoppers are economically-speaking, more discerning. It’s about delivering ‘perceived’ value. Most shoppers don’t assess value just from the price tag – especially in food purchases. They look at the quality, the authenticity, and the versatility of products across different meal occasions. That’s why St Pierre is performing so well, with more shoppers buying into the brand and sales up 72% on last year.”
St Pierre is also rolling out its seasonal packaging, with a winter motif featuring on the packs of Seeded Brioche Burger Buns, Sliced Brioche Loaf and Brioche Vanilla Tear & Share products. The festive packaging adds a little more theatre to the branding, with snow resting atop the logo and snowflakes falling around the product window.
Danby continues, “The festive packaging updates worked well last year and that’s why we’re rolling the approach out across more lines for 2022. The design captures shoppers’ attention but we have also updated the on-pack recipe inspiration to demonstrate different usage ideas. Again, this feeds into the consumer perception of value; by demonstrating breakfast, lunch and dinner recipes – via themed images – we are communicating a ‘value’ proposition to shoppers.”
The natural snacking brand that’s worth over £20m RSV and growing +27% YOY, has expanded its range of Protein Flapjacks with an ontrend Peanut Butter bar joining the existing Cocoa Oat, Salted Caramel, Smooth Lemon, White Choc and Raspberry, Cocoa Coconut & Original Oat varieties.
Made with naturally gluten-free oats and covered in a layer of peanut butter-flavoured topping, the new bar is positioned to capitalise on increasing consumer demand for natural plant-based protein and aimed at the increasing number of shoppers seeking out convenient and healthy snacks to have on-the-go.
Set to become a top seller alongside Cocoa Oat, Trek’s Peanut Butter Protein Flapjack is vegan, packed with 100% plant based ingredients and gluten-free oats, with 9g of plant-based protein and a source of fibre.
The brand has again partnered with fitness tracker FitBit, which will see a limited edition on-pack promo running until 28 February 2023 at selected retailers across the UK.
Consumers will have the chance to win a Fitbit Versa 3.0 by purchasing a multi-pack (3x50g) across a number of Flapjack flavours by simply entering the pack code online.
The activation is being supported with a digital campaign across Facebook and Instagram to drive awareness and encourage shoppers to pick up a limited-edition promo pack in-store, along with a consumer PR campaign, influencers, and activation in selected retail stores.
“Trek has had a really strong past 12 months, despite the total category being hit by the pandemic, and has grown by +27.2% with our Flapjack range being one of the main drivers of this growth,” said Alice Boardman, Trek senior brand manager.
“UK consumers are snacking now more than ever with 66% of UK adults snacking at least once a day and 77% of bars shoppers now looking for added protein. So, it felt like the perfect time to launch our new Peanut Butter Protein Flapjack, taking inspiration from an increasingly popular and on-trend flavour, as well as once again partnering with FitBit to offer shoppers the chance to win a one of 185 Fitbit Versa 3.0s.
“Nutritional values and functional benefits are influencing our shopping choices more than ever with 64% of consumers now looking for healthier options, but half of consumers (49%) who snack are more likely to choose healthier products at home than outside of home (10%), so we are delighted to be offering this new plant-based protein flapjack made with no artificial ingredients, suitable for both on-the-go and at home.
“Plant-based protein snacks have become popular among consumers looking for a natural energy boost, with 41% of people wanting a snack that provides energy or helps them refuel. Brands are responding by replacing empty calories with functional ingredients and we’re proud to be launching the UK market’s first plant-based peanut butter flapjack.”
Trek’s Peanut Butter Protein is available in Sainsbury’s, Booths, Asda, Tesco and Ocado for an RRP of £2.40 (3x50g multipack) and £1.00 (50g bar).
The shortbread brand has unveiled its range for Christmas 2022.
Showcasing Scotland at its finest and a must-stock for retailers looking to get their share of seasonal sales, the range is housed in a new-look, distinctive festive design – reflective of the brand’s recent rebrand – and offers a multitude of new products, festive flavours and diverse formats, including stocking fillers, tree decorations, assortment boxes and keepsake tins.
While festive favourites remain in this year’s line-up, including Festive Assortment Boxes, Festive Shape tins and seasonal keepsake Tins, this year’s range sees the launch of brand-new products, such as tree decorations each containing two Walker’s Shortbread favourites, either Fingers or Stars, as well as the Walker’s Shortbread Scottie Dogs complete with a playful ‘Rudolph’ makeover.
A first for Walker’s Shortbread is the Prestige range. A gourmet selection available directly from Walker’s and exclusively at Selfridges, the collection includes Luxury Mince Pies, the Festive Shortbread Assortment and Gifting Tubes with flavours including Spiced Demerara and Cranberry & Clementine.
The Walker’s Shortbread advent calendar is returning for 2022. With a distinguished new look, the contemporary book-style design is adorned with Walker’s iconic tartan, gold embossing and stylish snowflakes, featuring playful illustrations when opened, and packed with Walker’s Shortbread favourites behind each door.
Ensuring gluten-free consumers don’t miss out on the delicious indulgence, the Walker’s Shortbread Gluten Free Assortment is filled with delicious, gluten-free favourites.
And of course, a staple across the festive celebrations, the festive range includes three formats of Mince Pies. Walker’s Shortbread Luxury Mince Pies, filled with vine fruits, tangy peel and spices are available in packs of four or six as well as a Mini offering containing nine bite-sized Mince Pies.
“With new products designed to inspire consumers and meet the demands of the gifting season, we are delighted to unveil our festive range for 2022,” said Nicky Walker, MD of Walker’s Shortbread.
“We place huge value in providing our customers with a breadth of seasonal sales opportunities and demonstrating our continued commitment to diversify and cater to wider audiences.”
The full Walker’s Shortbread festive range is available online, as well as in multiple UK stockists including Sainsbury’s, Waitrose, Co-op, Nisa, World Duty Free, Moonpig and independents, for an RRP between £2 and £17.99.
The iconic Cheetos character is causing mischief in the kitchen with the first-ever cooking gadget from Cheetos: the Cheetos Duster.
Cheetle – the orange dust from Cheetos that invariably stains fingers – has been used by many chefs to elevate dishes to epic proportions. Now, Cheetos is giving consumers the opportunity to Cheetle-fy their own recipes to add new levels of cheesy goodness.
To inspire fans and get them creative in the kitchen, Cheetos has suggested some ideas:
Cheetos-Coated Mozzarella Sticks
A cheesy, spicy and crunchy take on the classic appetizer is sure to please a crowd. Don’t forget the ranch.
Flamin’ Hot Turkey Legs
A simple coating of flour, spices and Flamin’ Hot Cheetle takes the turkey to the next level.
Cheetos-Rimmed Cocktails
From bloody marys to spicy margaritas, Flamin’ Hot Cheetle adds a kick to any cocktail and is the perfect garnish.
Cheetos-Dusted Doughnuts
A perfect sweet and spicy mash-up – a sprinkle of Cheetle adds an unexpected cheesy bite.
To use the Cheetos Duster, fill the glass jar with any Cheetos snacks, screw into the base, hold at an angle and start blending. Shake while blending for the dustiest results.
The Cheetos Duster is exclusively available on Amazon.
Fans can also tune in online or into @Cheetos on Instagram to unlock a further array of Chester-approved recipes.
The better-by-nature snacking pioneer has extended its Veggie Cakes range with the launch of Sea Salt & Cider Vinegar jumbo pack.
Responding to continued consumer appetite for new flavour combinations – as well as the growing demand for functional ingredient products – Kallø’s latest Veggie Cakes format combines premium flavours in a high-fibre cake, packed with plant proteins.
The vegan, HFSS compliant and gluten-free snack is made from lentil and peas, and is available in 122g packs containing 13 jumbo-sized cakes.
The new flavour extends Kallø’s innovative Veggie Cakes range, which first launched in 2020 and has seen +6% YA growth, in innovative flavours that include Spinach & Pesto, Beetroot & Balsamic, Caramelised Onion Chutney and Tomato Salsa, Lime & Coriander,
“With a repeat purchase rate of 33%2, Veggie Cakes are driving up purchase among those looking to diversify their snacking choices and younger consumers seeking out trending flavour combinations,” said Adele Ward, Kallø marketing and category director at brand owner Ecotone UK.
“We’re focused on creating products that are better by nature – making healthy eating simple without compromising on taste. Our Veggie Cakes have been hugely successful, tapping into the growing consumer trends towards plant-based products and functional ingredients.
“Our latest SKU, in one of the year’s most sought-after flavour combinations, is perfect for consumers who want to switch up their snacking with a product packed with plant-based goodness.”
The lentil and pea-based snacks are available in Waitrose for an RRP of £2.50.
