The General Mills-owned pizza brand has teamed up with Sony Rewards to offer fans more ways to earn Sony Rewards points for doing something they already do – snacking on Totino’s.
Fans can earn up to 500 Sony Rewards points with the purchase of participating products – including Totino’s Pizza Rolls brand Pizza Snacks and single Totino’s Party Pizza – by joining Sony Rewards and uploading receipts to the Sony Rewards app, open until 31 March 2023.
After uploading the receipt and completing the claim form, snackers will receive Sony Rewards points that can be redeemed towards the latest in electronics, movies, games, experiences and more.
The best part – the more you snack, the more points you earn (up to 15 qualifying purchases).
“We’re always looking for unique ways to reward our fans for enjoying their favourite snack,” said Taylor Roseberry, brand experience manager for Totino’s.
“Partnering with Sony Rewards allows for customisation and personalisation so individuals can choose the reward they want with merchandise from entertainment to gaming to music.”
Added Jonathan Moeis, senior manager for Strategic Partnerships at Sony Corporation of America, “Whether you’re looking for the thrill of the latest games, movies, music or tech, our mission is simple: To be your go-to destination for memorable experiences, access to everyday entertainment and valued rewards.
“At Sony, we entertain more people than any other company in the world, and Totino's is making the Sony Rewards experience even better by giving members a snack to enjoy while they access Sony’s diverse entertainment and technology.”
Download the Sony Rewards app, which will give you access to explore, earn and redeem from an exclusive rewards catalogue, participate in gamified experiences, and step into the Winners Circle.
Open to 16-year-old and older residents of the 50 US states.
The snack brand that’s on a mission to make healthy, organic, less-processed and sustainable snacks more accessible to everyone – has teamed up with Thrive Market, the health-first membership for conscious living, to release a new flavour.
Exclusive to Thrive Market’s 1.2m members, the LesserEvil x Thrive Market Elote flavour is a co-branded creation, inspired by the grilled corn on the cob piqued with notes of peppers, cheeses and spices in a tried-and-true popcorn snack.
Available to all of Thrive Market’s members within the continental US, the new variant is sure to be a winner alongside LesserEvil’s other crowd favourites like Olive Oil, Salted, Vegan Butter and Sweet & Salty.
The collaboration is exclusively available online starting on 30 November for an RRP of $2.99-$4.99.
"We're thrilled to launch the Elote flavour popcorn to our members," said Nick Green, Thrive Market's co-founder and CEO.
"Our members love unique, ethnic flavours and we love partnering with brands who share our commitment to sustainability. We couldn't be more excited to bring this product to market with LesserEvil."
The new collection is packed using Neo Plastics, an organic additive that transforms traditional plastic packaging into a sustainable packaging solution made for disposal in landfills.
Once Neo packaging is collected and ends up in a landfill, it accelerates the natural microbial digestion of the packs. During this process, biogases are released and can be collected and turned into clean, renewable energy which can be used to power communities.
“We are thrilled to expand our relationship with Thrive Market and introduce these new co-branded products that align with our mission of making organic, less processed snacks more accessible to everyone,” said Charles Coristine, president and CEO of LesserEvil.
“These new snacks leverage our partnership with NEO Plastics packaging and help propel us on our journey to our goal of becoming the most sustainable snack food company on the planet. We're excited to leverage the Thrive Market platform to expand our footprint and further propel us toward this goal.”
For the past 50 years, the family-run company has mastered the production of high protein meat snacks, growing its portfolio to include beef jerky, beef sticks and kippered steak. The second largest beef jerky company in the world has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon, since 1969.
The brand announced growth of more than 30% in 2021, despite increasing supply chain issues and an all-time high cost of raw materials. In fact, Old Trapper’s growth outpaced category growth for the third consecutive year, driven by an uptick in all retail categories, specifically grocery and convenience store sales, which showed continued strength throughout the US.
In 2022, Old Trapper commissioned additional smokehouses to increase its smokehouse capacity by 40%. It also led the category in innovation with the addition of two new packaging lines that increase packaging capacity by more than 40%.
In April, Trapper roll out 18oz bags of beef jerky in grocery, club, and convenience stores across the US. The largest package on the market to date, the family size is a result of consumer demand for larger, sharing sized bags. All four of Old Trapper’s signature flavours – Old Fashioned, Peppered, Teriyaki and Hot & Spicy – are now more accessible than ever.
“We listen closely to what our customers are wanting, and they have told us they want more beef jerky in the bag,” said Robert Leary, chief marketing officer of Old Trapper.
“Now available nationwide, not only is this the largest bag available today, but each piece of beef jerky in an Old Trapper 18-ounce package is tender, deliciously savoury, and smoked to perfection.”
Old Trapper 18oz family sized bags of beef jerky are available at retailers nationwide for an RRP of $21.99.
The Kellogg’s-owned brand is doubling up on absurdly cheezy college football action by signing up as the title sponsor of the new Cheez-It Citrus Bowl, scheduled for 29 December at 5:30pm. EST at Camping World Stadium in Orlando.
The agreement with Florida Citrus Sports came together in collaboration with Disney Advertising and underscores Cheez-It’s commitment to the sport and its fan base.
In its fifth season as a NCAA football bowl game sponsor and official sponsor of the College Football Playoff, Cheez-It has become an essential part of any game day.
“College football fans know that Cheez-It is a go-to watch party snack, and our current Cheez-It Bowl sponsorship has helped solidify the brand as a staple in the postseason,” said Erin Storm, senior director of marketing for Cheez-It.
“We’re thrilled to continue our partnership with Florida Citrus Sports and bring the cheese-infused action to the Cheez-It Citrus Bowl through next-level experiences for college football fans everywhere. We can’t wait to show fans how we're bringing them into the fold for the cheeziest bowl games yet.”
Cheez-It designed the game’s logo, incorporating the historical fruit tree within its iconic cheezy cracker. The fully integrated partnership includes exclusive naming rights, digital and social media content, in-stadium exposure and onsite activation at the game.
“We’re excited to continue our partnership with Cheez-It, one of the most innovative and creative sponsors in college football,” said Steve Hogan, CEO of Florida Citrus Sports.
“Their history of creating a show-stopping experience for players and fans will help take the Citrus Bowl experience to new heights.”
Over the 76-year history of the bowl – originally known as the Blockbuster Bowl – the game has featured some of the best athletes in college football.
In last season’s Citrus Bowl, No. 22 Kentucky beat the 15th-ranked Iowa Hawkeyes 20-17. Wildcats wide receiver Wan'Dale Robinson earned MVP honours with 10 catches for 170 yards, including a 52-yard catch with 2 minutes left to play to set up Kentucky’s game-winning touchdown.
The 2022 Cheez-It Bowl – featuring top teams from the Atlantic Coast Conference and Big 12 Conference – will be broadcast on ESPN. At last year's game, Clemson cornerback Mario Goodrich returned a third-quarter interception for a touchdown and took home the Cheez-It Bowl MVP belt as the 19th-ranked Tigers beat Iowa State 20-13.
“Brands recognise Disney as the home of college football, with the greatest reach, scale and most engaged audiences,” said Theresa Palmieri, VP, Disney Advertising Sports Brand Solutions.
“The Citrus Bowl is a signature event during the college football postseason, and we’re proud to welcome our friends at Cheez-It to be a part of the tradition.”
The allergen-free brand has become the first small business of its type to be selected as a promotional partner with a major feature film.
The Surrey-based producer is working in partnership with Roald Dahl’s Matilda the Musical – released in the UK on 25 November. Alisha Weir plays Matilda Wormwood, the bright young girl who uses her brilliant mind to protect herself and her friends against the bullying headteacher Miss Trunchball (Emma Thompson) and her uncaring parents (played by Andrea Riseborough and Stephen Graham).
Dahl’s imagination has inspired millions around the world, and Creative Nature are coinciding this partnership with a re-imagining of it popular Gnawbles range, launching Magibles in its place.
“This is an amazing opportunity for Creative Nature to be selected as a promotional partner for a major feature film,” said Julianne Ponan, CEO of Creative Nature.
“We’re humbled to be chosen to be part of Roald Dahl’s Matilda the Musical, which was inspired by the hugely successful stage show. It’s a dream come true for a challenger brand like ours.
“It also enables me to highlight the challenges faced by people who have allergies and serious intolerances. We can often feel overlooked, isolated, and different to others as we have to watch what we eat and drink on a daily basis – even in a cinema! So, in a funny way, we feel ‘different’ just like the character of Matilda herself.”
As part of the promotional campaign, all packets of Magibles will show movie branding, which fans can use to take part in a competition to win a magical break to New York.
The prize for two adults and two children includes a three-night stay in the Big Apple, a recording experience at a studio, a toy store shopping spree and a tour of the New York Library. All flights, transfers and accommodation are included.
“We’re delighted to be partnering with Creative Nature on this very special movie,” said Peter Staines, director of Partnerships and Promotions at Sony Pictures Releasing, UK.
“Roald Dahl’s Matilda the Musical is sure to delight families across the UK, and Creative Nature’s allergen-free products help to ensure that all families are catered for, something I’m sure that the iconic character of Matilda would be proud of .”
Creative Nature is also rolling out a bus ad campaign in the Brighton & Hove area, an event in London and promotion across its social media.
