Trendspotting in 2022: From English potato crisps to innovative Smoothie Cubes and five dip bowls in one

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Pic: GettyImages/HbrH
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Seriously Low Carb Wrap
Seriously Low Carb Wrap

This November sees the arrival of Seriously Low Carb’s latest innovation: high protein vegan wraps that, at only 93Kcals, offer the perfect blend of low sugar & low carbs meets high protein & high fibre.

The UK startup was borne in COVID-times, but has quickly become a category leader within keto-friendly breaded goods sold online and on Amazon.

The story starts in 2020 when endurance sportsman Andy Welch accidently discovered keto. Loving bread but not being allowed to eat high carbs was difficult. His inability to find accessible keto-friendly alternatives also shaped his decision to make his own. Twelve months of extensive bakery development resulted in the debut of the Seriously Low Carb loaf, with sales quickly increasing to 12,000 a week.

“Our 250,000+ Low Carb Legends are amazingly supportive but even but since day 1 they’ve asked us to give them a Seriously Low Carb Wrap,” said Welch.

“People want a wrap that can envelop everything and dry fries well when making quesadillas, while supporting our keto & weight-loss friendly ambitions, with 35% fewer calories, 82% lower in carbs, 45% lower in sugar and 118% higher in fibre than their everyday equivalents.”

In January 2023, Seriously Low Carb will unveil a new brand identity to coincide with its listings in a number of UK supermarkets.

“It’s fair to say that our focus over the last year or so has been our products, which meant that our packaging and brand identity fell short in capturing the energy, appetite appeal and nutritional wow of our range,” added Welch.

“You should never judge a book by its cover, but we needed to truly convey the game-changing nature of our expanding offer. Judging by the initial responses of our retailers we’ve more than ticked that box.”

Seriously Low Carb high protein vegan wraps are available online and on Amazon for an RRP of £3.99 for a 200g pack of 4 wraps.

Rollagranola
Rollagranola

What we eat impacts mood, energy and general wellbeing, so it’s important to kickstart the day the right way.

Rollagranola is handmade in small batches using the highest quality ingredients and packed full of nutritional nuts to ensure each and every batch is 100% perfect. It’s a win for adults and children alike, eaten with a splash of ice cold milk or yoghurt, or as a snack.

With a wide range of products to choose from, treat yourself to one of their scrumptious hero products:

Organic and Nutty: a combo of gluten-free oats and an organic nut trio (brazil, cashew and almond), topped off with crunchy sunflower and pumpkin seeds.

Healthy Hazelnut: packed with hazelnuts (which are naturally high in vitamin E to keep coughs and colds at bay), apricots, sunflower seeds and a dash of cinnamon.

Almond & Pecan Crunch: a naturally sweet granola that is enhanced with vanilla and plant fibres to create a low-sugar, gluten-free start to the day.  Combined with pecans and almonds for added crunch, it offers complete taste satisfaction.

Absolutely Chocolate: 100% chocolate and cocoa powder, no added sugar, and mixed with gluten-free oats, dates, pumpkin seeds, hazelnuts, almonds and walnuts. 

All Rollagranola products are vegan, gluten-free and lovingly handcrafted in the UK, available online and through independents nationwide for an RRP of £4.99.

Made For Drink English Potato Crisps
Made For Drink English Potato Crisps

Made For Drink’s 4-strong range of English Potato Crisps are made from 100% Yorkshire-grown potatoes, and includes English Truffle, Dorset Sea Salt, Malt Vinegar & Sea Salt and Unseasoned variants. Picked and cooked on the same day, the potatoes are sliced thin, washed and hand cooked until crisp and golden in a facility less than 10 miles from where the potatoes are grown.

The English Truffle Company: Aromatic and of the earth, the English Truffle seasoning uses English truffles picked by James, his truffle dog Jack and a handful of their truffle hunting friends across the South of England. Supplying many of Michelin-starred restaurants, James also runs truffle hunting courses in the autumn.

Dorset Sea Salt: Jethro was awarded a grant by the Princes Trust to re-kindle an ancient tradition, hand harvesting sea salt from Chesil beach in Dorset. Sold in many of the world’s most respected food & drink establishments.

“We’ve all learnt what really matters over the past year and that has had an impact on the food we are all starting to enjoy again,” said Dan Featherstone, founder of Made For Drink.

“In particular, a nostalgic return to the foods of our past, but also a surge in support for small, local producers. Our partnership with English Heritage celebrates all of this, and tells the wonderful stories behind many of our English food producers.”

The company has secured a five-year global licence with English Heritage, which will generate income to help English Heritage carry out vital conservation work at over 400 sites.

“These products really capture an authentic story, which is at the core of our licensing programme,” said Kingston Myles, head of Commercial Development for English Heritage.

“I’m excited to keep exploring the history of snacking and unlocking other English producers that this range can showcase.”

Made For Drink’s English Heritage range can also be purchased online, on Amazon, Not On The High Street, Cotswold Fayre, Fortnum & Mason and throughout the on-trade and the independent, speciality food sector, for an RRP of £2.75 (150g) and £1.25 (40g)/

All products will be delivered Carbon Neutral, thanks to the brands partnership with the Exmoor Carbon Project.

Chicago Town bases fully loaded and garlic bread
Chicago Town bases fully loaded and garlic bread

Chicago Town has launched two new additions to its Takeaway and Deep Dish ranges and two never-before-seen ranges in the UK: Crispy Chicago Thin range and Tiger Crust Cheesy Garlic Bread.

The Crispy Chicago Thin range (RRP: £5.19) is inspired by Tavern style, a local favourite in Chicago, created to hold a load of toppings edge to edge. Loaded Cheese comes with four different cheese (mozz, cheddar, Monterey Jack and Emmental), while Sausage ‘N’ Pepperoni is topped with mozz, Chicago Town’s house pepperoni and fennel sausage.

Deep Dish The Ultimate One (RRP: £3.05) takes the iconic Chicago Town Deep Dish and adds even more flavour. Available in two variants: Picante Nduja features a chilli pepper crust with Nduja sausage, Peppadew peppers, mozz and Chicago Town’s, while Peppered Cheesesteak features a never-before-seen black pepper crust, topped with beef, green peppers, red onions and a creamy cheesy sauce. Both can be prepared in the oven or microwave.

Chicago Town’s Weekender Stuffed Crust range (RRP: £5.73) boasts fresh rising dough with sauces and toppings: Salt & Pepper Chicken featuring a tomato stuffed crust, salt and pepper sauce, mozz, cheddar, peppers and a salt and pepper butter; and Philly Cheesesteak featuring a cheese stuffed crust, philly cheese sauce, mozz, cheddar, beef, green peppers and fried onions.

Chicago Town has launched a cheesy garlic bread on its Tiger Crust base. Topped with garlic sauce, mozz and cheddar, this is extra cheesy and garlicky (RRP: £2.50).

“We couldn't be happier to announce the launch of our seven new and exciting products. Whether you like it thin and crispy, stuffed crust or deep deep, there's a Chicago Town pizza for you,” said Rachel Brandshaw, marketing manager for Chicago Town.

“We’ve listened to customers and know that the best way to compliment a great pizza is with a great side – especially when getting together with friends and family for that weekend treat. The introduction of our Tiger Crust Garlic Bread is extremely exciting for us and we can’t wait to see what everybody thinks.”

Beam free from bars
Beam free from bars

Beam has debuted its range of healthier snacks, which are free from the top 14 allergens, are plant-based, gluten free, high in fibre and compliant with the latest rules on saturated fat, salt and sugar (HFSS).

The Irish startup is the brainchild of Shauna Blair, who has based the snacks on her own experience of dealing with allergies and food intolerances. It’s also a response to the growing market demand from consumers seeking foods free from allergens. Research shows that 97% of UK households currently buy free from foods, while 72% are seeking high fibre products.

“With more than 20% of UK consumers trying to avoid one or more allergens, and people with peanut allergy having doubled in the past 10 years, I felt there was a need for a new snacking alternative. ‘May contain’ warnings are rising on many brands, especially within ‘healthy snacking’ and many people cannot risk consuming even a trace of their trigger foods,” said Blair.

“All our products are produced in a certified nut-free and gluten-free facility, giving complete trust and provenance to our consumers.”

She said lifestyle changes are clearly underway in the UK as consumers seek products perceived to be healthier.

“Allergen free foods may form a lifestyle choice as part of a food trend for some, however, for many others. this is a need state that remains underserved. The free from sector in the supermarket didn’t exist when my children were diagnosed with food allergies, and while this has grown immensely over the past 15 years, there’s still room for improvement.”

Beam is designed to help plug “a large gap for truly free from products that cater for multiple allergens, and more importantly, are free from the Top 14 allergens,” added Blair.

Beam’s 4-strong range of crispy puff seed snack 30g bars are plant-based, better-for-you and free from peanuts, tree nuts, gluten, milk, soy, eggs, sesame, lupin, fish, molluscs, sulphites and genetic modifications. The chewy, crispy bars are also low in calories and free from palm oil, the harvesting of which often leads to deforestation.

Sustainability is another important focus for the startup that based in a predominantly farming community near the village of Seskinore, County Tyrone.

“Research shows that 88% of UK consumers want to live more sustainably,” said Blair.

“This is why we have a sharp focus on waste elimination. Through our products we aim to support our sustainability partner One Tree Planted by planting trees and giving back to the planet.”

Available in Blueberry & Lemon, Mint Chocolate, Pineapple and Cranberry & Strawberry, the bars are available online and on Amazon.

Outshine Smoothie Cubes
Outshine Smoothie Cubes

Outshine Snacks – made under license by Froneri International for Nestlé – has launched Smoothie Cubes, a novel creation that allows busy adults to create blender-free, real fruit smoothies.

The cubes come in three variants: The Go-Getter (mango, banana, pineapple, papaya, date paste, beet juice, a touch of chia and B vitamins); The Glow To: (banana, pineapple, mango, date paste, spinach, kale, kiwi, cucumber, a touch of chia seed and Vital Proteins Collagen Peptides); and The Gut Supporter (strawberries, banana, coconut cream, carrot juice, date paste, beet juice, a touch of chia seed and fibre).

“Our consumers are constantly looking for convenient, nutritious options to support their busy lifestyles,” said Jamie Harbeck, senior manager of New Business Ventures at Nestlé USA.

“With Outshine Smoothie Cubes, we found a new way to deliver the quality and ease of an out-of-home smoothie without the hassle and mess that comes with conventional, homemade smoothies.”

Each 4oz serving contains 15g or less of total sugar, 0g of added sugars, no artificial flavours or colours and no GMO ingredients. Place cubes in a cup with a liquid of choice, let sit for 15 minutes, then shake. Convenient and mess-free.

“Many consumers have packed schedules and are constantly on the go, but still want to take small actions to live a better lifestyle,” said Tracey Warner Halama, CEO at Vital Proteins.

“The Glow To Smoothie Cubes created in collaboration with Outshine and Vital Proteins offer one more way for wellness enthusiasts to easily incorporate collagen peptides in their daily routines.”

In the freezer aisle of select retailers across the US, including United Supermarkets, Big Y, Wegmans and Kroger for an RRP of $6.99-$7.49.

Kellogg's Cinnabon Bakery Inspired Cereal
Kellogg's Cinnabon Bakery Inspired Cereal

After a five-year hiatus, numerous pleas from fans on social media and even an online petition, Kellogg and Cinnabon have again teamed up for the return of Kellogg's Cinnabon Bakery Inspired Cereal.

Filled with mini crispy cinnamon-swirl shaped pieces topped with cinnamon sugar and sweet frosting flavour, each nostalgia-evoking bite delivers the warmth and sweetness of Cinnabon's iconic bakery treats.

“Kellogg’s Cinnabon Bakery Inspired Cereal has an incredibly devoted fanbase, and it was our number one requested cereal the year it was discontinued,” said Sadie Garcia, director of brand marketing at Kellogg All Family Cereal.

“After first reintroducing Kellogg's Cinnabon Bakery Inspired Cereal in a whole new Jumbo Snax form last year, we're thrilled to finally be able to grant fans' wishes and bring back the original cereal fans know and love.”

Kellogg's Cinnabon Bakery Inspired Cereal is available at Sam's Club, with a further rollout to retailers across the US in December for an RRP of $4.99 (8.7oz) and $5.99 (13.9oz).

Dipidup
Dipidup

Get ready for a big food adventure that brings more flavour, more fun, less stress and no more dip mess to snacking.

Food dipping is a gigantic global trend, with 94% of Americans following the movement.

The COVID-19 pandemic boosted the use of dips and sauces, as these products are relatively simple solutions to spice up unadventurous home cooking. Now, as inflation hits every country worldwide, dips and dressings are an inexpensive way to introduce hip flavours to your daily menus.

Created by a team of Danish designers, dipidup is an item of tableware with five rounded compartments that combine functionality with simple, elegant lines.

You’ll never again need to share a dip with others, as each guest can get their own curated dipidup. The concept also promotes mindful eating, getting back into tune with the emotions and sensations that you feel when you eat. As a result, your entire relationship with food changes, your stress levels fall, and you’ll see an overall improvement in your health and wellbeing.

Five dip bowls in one

Less food waste – refill only as needed

More hygienic – no more double dipping

Each guest has their own dipidup

The PC material is recyclable

Infinitely reusable – no plastic waste

Danish design – when less is more

Measurement: 250mm x 45mm x 33mm (9.85” x 1.8” x 1.3”)

Designed for very fast and efficient cleaning – a single jet of water

Patent pending – design registered – protected trademark

Available online for an RRP of £12, $13 or €13.

SkinnyDipped Unicorn Birthday Cake Cashews
SkinnyDipped Unicorn Birthday Cake Cashews

Sharing a passion for magic, it makes sense that SkinnyDipped – the low-sugar sweet snack brand – has launched a magical new flavour: Unicorn Birthday Cake Cashews.

In keeping with SkinnyDipped’s ‘more nuts than chocolate’ mindset, Unicorn Nuts are thin-dipped in vanilla frosting and topped with colourful sprinkles, tasting like a birthday cake, only levelled up. They’re also loaded with plant protein, contain no artificial ingredients and are gluten-free, non-GMO and Kosher.

“This SKU is a representation of who we are as a company, the products that we put out and the way we wake up feeling every morning – sweet with a side of crazy,” said Breezy Griffith, SkinnyDipped founder and CEO.

“Unicorn Nuts are super nostalgic; the taste is a perfect hybrid of birthday cake and the frosted animal crackers we all loved from our childhood. It's a great example of what we do best – making an already delicious snack better by adding some extra magic – and we can't wait for our consumers to try them.”

SkinnyDipped Unicorn Birthday Cake Cashews are available on the Gopuff platform, for an RRP of $4.99 for a 3.5oz pouch.

Vitl Vitamin & Protein Bars
Vitl Vitamin & Protein Bars

The Personalised nutrition platform has launched Vitamin & Protein Bars in three variants:  Energy, Glow and Focus.

Each bar contains 14g of protein, is low in sugar, and packed with vitamins and nutrients to keep consumers energised and invigorated – all in just 143 calories.

Small and compact, the snack bars are made to be eaten anywhere when an energy boost is needed.

Energy: salted caramel protein bar covered in milk chocolate, packed with B3, B5, iodine and magnesium to support energy release from food and reduce tiredness and fatigue.

Glow: raspberry flavoured protein bar coated in dark chocolate, packed with vitamins and zinc and selenium, as well as collagen to keep hair, skin and nails feeling nourished.

Focus: chocolate brownie flavoured protein bar with vitamin B5, zinc and iodine to help contribute to good mental performance and support healthy cognitive function.

“We’re incredibly excited to finally bring our brand new Vitamin & Protein bars to the market,” said Jonathan Relph, founder and CEO of Vitl.

“A first of its kind for Vitl, we spent over two years perfecting the recipe, to create a delicious bar that not only tastes great but has functional benefits too. Designed in a convenient packet, they are perfect for on-the-go snacking, whether that’s before a gym class, as an afternoon pick-me-up, or as a healthier swap for chocolate.”

Vitl Vitamin & Protein Bars are available online, on Amazon and Ocado for an RRP of £2.29 per bar, £9.95 (box of 6) and £26.95 (box of 15).

Doughlicious
Doughlicious (Uyen Luu)

The London Dough Company has won a listing in over 600 Tesco stores nationwide, which is set to double the turnover and output of the gluten-free gourmet dessert brand, founded in 2014 by Kathryn Bricken.

Doughlicious’ cookie dough creates home baked cookies in under 15 minutes and will be available in Salted Caramel & Dark Choc (featuring single original Colombian chocolate) and Chocolate Chip flavours.

Dough•Chi is thick ice cream is wrapped in a, melt-in-the-mouth cookie dough and coated in a soft, cookie crumb and will be available in Chocolate Chip (vegan and gluten-free), Chocolate Truffle (vegan) and Strawberry Eaton Mess (rolled in freeze-dried strawbs and meringue crumb).

As part of Doughlicious’ partnership with breast cancer charity CoppaFeel!, 50% of net profits from each pack of the Strawberry Eaton Mess variant sold will be donated to help raise early awareness and diagnosis in men and women.

“It’s a fantastic step forward for the company and we’re excited to expand the brand and provide the chance for thousands more dessert-lovers to experience Doughlicious,” said Bricken.

Doughlicious is also stocked in Planet Organic, Whole Foods Market, Ocado, Selfridges, Waitrose, Costco, Zapp and numerous other retailers and foodservice providers throughout the UK.