Trendspotting in 2022: From a climate-smart breakfast on-the-go to snacks specially curated for diabetics

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The central ingredient of Kanira wholegrain biscuits is nutrient-rich and climate smart pearl millet (an under-the-radar superfood native to India); Teatis is providing a tasty solution for the 122+ million people living with diabetes or prediabetes in the US; and brands are gearing up for a spook-ilicous Halloween.

Eating snacks outside Morsa Images
Eating snacks outside Morsa Images
Climate-smart breakfast biscuits
Climate-smart breakfast biscuits

Kanira is a line of wholegrain biscuits created by Indian American entrepreneur Vishal Ramakrishnan for a fast and nutritious breakfast on-the-go.

Inspired by the much loved South Asian ritual of starting the day with ‘biscuits and tea’, Ramakrishnan revamped the classic biscuit with vibrant spice-driven flavours, along with nutrient-rich and climate smart pearl millet (an under-the-radar superfood native to India).

According to Ramakrishnan, Kanira is the first South Asian breakfast product to hit the ‘better-for-you’ industry.

Each two-bite, crunchy wholegrain biscuit is subtly savoury with a punch of antioxidant-rich spices and a hint of caramel-like sweetness from coconut sugar.

Kanira's central ingredient, pearl millet, is rich in prebiotic fibre, protein, iron and essential vitamins and minerals such as zinc, magnesium and potassium for nutrition, energy and sustenance.

It is a low sugar alternative to most other breakfast biscuits.

One serving size of 5 biscuits is packed with 4g of protein, 4g of fibre and only 6g of sugar. It is also naturally vegan, gluten-free and void of refined sugar, artificial flavours and preservatives.

Available at selected retailers across the US, the variety pack has an RRP of $26.99.

Diabetic snacks
Diabetic snacks

Innovative snack startup Teatis is making sure everyone can get to snack.

For the 122 million people living with diabetes or prediabetes in the US, access to the right snacks can be crucial. For all the barriers that can make healthy snacking difficult, including high prices, confusing nutritional advice and extra time spent shopping for food, Teatis provides a solution.

The monthly subscription box of diabetic-friendly snacks is tailored to each customer's health needs and taste preferences by a team of registered dietitians. After taking the Teatis Diet Quiz online, subscribers receive a monthly curated box filled with 12 different grab-and-go snacks, all of which meet the American Diabetes Association’s nutritional guidelines.

More importantly, with an inventory of over 350 items to choose from – from red velvet cookie bites to crunchy roasted edamame – there’s a snack for every palate.

Froot fright
Froot fright

Welch’s is setting the scene for a ‘ghostly’ time with Halloween-Themed Fruit Snack Shapes.

The seasonal, limited edition Mixed Fruit snacks make a great addition to neighbourhood Boo Bags, and especially for parents looking for an alternative to candy. However, they are still to fright and delight in spooky shapes like bats, ghosts and witches.

The fruit snacks are available in US retailers nationwide, including Amazon, Walmart, Target, CVS, for an RRP of $1 (3.75oz pouch) to $5 (28-count box of 0.5oz fun size pouches).

Hocus pocus
Hocus pocus

The Sanderson Sisters have cast their spell on Babybel, and for a limited time, Mini Babybel Original will be adorned with special Hocus Pocus packaging that features a different sister on each wrapper.

The individually proportioned mild cheese rounds are the perfect festive watch party snack to celebrate the Sanderson Sister’s return to Salem in Hocus Pocus 2, which premiered on Disney+ at the end of September.

From cheeseboards and fruit to pretzel pairings, there are endless ways to create the perfect spooky snack, while peeling open its signature red wax seal is sure to set spines tingling….

The limited-edition Babybel is available exclusively at Target stores nationwide in 14ct and 20ct packages.

The shape of snacks to come
The shape of snacks to come

Güsto makes air-dried snacks using produce that is typically rejected by retailers for not being the right shape, size or colour, ending up in landfill.

Roughly a third of the food produced in the world for human consumption is lost or wasted and wonky fruit and veg, discarded for simply not looking attractive enough, is a big part of the problem. The issue has been compounded by recent heatwaves and drought conditions across the UK and Europe, resulting in irregularly-shaped crops.

Güsto utilises this so-called ‘wonky’ surplus and air dries it into a fruit crisp. The company was started in December 2020 by Barking & Dagenham College alumni Giuseppe Baidoo and fellow student Claudio Owusu. During his final year of college, Baidoo was encouraged to enter a sustainable businesses competition and Güsto was borne.

“I wanted to mimic the exciting flavour combinations of crisps, making a crunchy, tasty and healthy snack,” said Baidoo.

“Ours is the only one to use unique flavour combinations by adding other ingredients such as chocolate & salted caramel to the fruit crisps.”

Being air-dried, the crisps are low in calorie (less than 80 kcals per 100g).

This summer, Güsto rolled out two new flavours, and extended its distribution in stocklists like Selfridges, Budgens and Costcutter. It even made an appearance at London Fashion Week in September.

Add its waste-free backstory, and its little wonder Güsto Snacks’ sales have more than quadrupled this year.

The company is now in a growth phase with investment capital being raised to ramp up production.

The story of Joseph’s
The story of Joseph’s

When Syrian immigrant Joseph Boghos settled in the US in 1952, he had no idea his wife’s pita recipe would achieve their American dream.

Today, Joseph’s can be found in all 50 states and is growing international as well as online with a range than extends beyond its Original Pita to Flax Lavash, flatbread pizzas, roll-ups, and more.

In the 50’s, pita bread was still relatively unknown in Greater Boston, but Joseph’s Bakery soon changed that. Using a centuries-old family recipe, the bakery’s portable sandwich pockets quickly gained traction with friends and then neighbours.

By 1972, Joseph’s pita, flatbread and lavash had become staples on stores shelves throughout New England.

For the past decade, Joseph and Stephen Boghos have continued the legacy of their grandfather, laser-focused on providing customers with a healthier, everyday alternative to traditional sandwich bread. With a 300-strong workforce and a production facility in Lawrence, Massachusetts, the brothers have developed an even wider range of affordable breads (including mini versions of its original pitas) and have increased its retail footprint across the US.

Making baking a bite better
Making baking a bite better

The Ghirardelli Chocolate Company – a leading manufacturer of premium chocolate products since 1852 – has launched its first-ever plant-based, non-dairy dark chocolate baking chips.

Made with 52% cacao from sustainably sourced cocoa beans, Ghirardelli’s Non-Dairy Dark Chocolate Baking Chips add a balanced, dark chocolate flavour. Joining the lineup of semi-sweet, bittersweet and milk chocolate chips, as well as white chips, bakers now have a non-dairy option that can be added to anything from chocolate chip cookies to blondies and banana bread (recipes available on Ghirardelli’s site).

“We’re continuing to look for ways to innovate in the baking chocolate category that meet consumers’ evolving preferences and introduce products that everyone can enjoy,” said Megan Wright, marketing director at Ghirardelli.

“Consumers looking to reduce their dairy intake, or for plant-based chocolate options, can now turn to Ghirardelli’s new Non-Dairy Dark Chocolate Baking Chips to make their delicious treats a bite better.”

The Non-Dairy Dark Chocolate Baking Chips are available in the baking aisle with other Ghirardelli baking products at selected US retailers for an RRP of $5.99.

Breakfast bundle
Breakfast bundle (MEGAN MADDEN)

Woman-owned and led Belgian Boys has had a busy yet pivotal 2022, with a new breakfast innovation (Brioche French Toast), numerous new doors, and the shift from frozen to fresh.

Recent data shows the brand’s growth for the first half of 2022 (+271%) outpaced the total category growth for frozen pancake/waffle, refrigerated prepared breakfast and refrigerated sweet breakfast. New retail availability will be evident coast-to-coast; however, the New York-based brand is especially excited about its presence on its home turf with Whole Foods Market Northeast.

“This expanded distribution is an integral part of our brand’s mission to bring tasty, European staples into households across America. We’re overjoyed by the demand from consumers and major retailers for our indulgent yet convenient breakfast offerings,” said Anouck Gotlib, CEO of Belgian Boys.

“All of our breakfast assortment can be ready in a matter of minutes, which helps take the guesswork out of morning mealtime and are ideal for busy mornings. We are helping to pioneer a refrigerated breakfast destination in-store and offer consumers products that win in taste and ingredient quality.”

Belgian Boys is a woman-owned, Brooklyn-based food startup working to create moments of joy in everyday lives. Quick-and-easy breakfasts, individually wrapped cookies and decadent desserts are delivered in whimsical, colourful packaging and prepared with a dose of fun in every bite.

The brand has built awareness in recent years with strategic partnerships with brands like  JetBlue, Drybar and Misfits Market, and is currently gearing up for new launches in 2023.

In the meantime, its Belgian Waffles, Bite-Sized Pancakes, Brioche French Toast and Crepes are available in over 7,000 locations across the US, including Target, Walmart and Whole Foods.

Childhood memories
Childhood memories

The creators of Cosmic Brownies and Oatmeal Creme Pies cereals have added another nostalgia-inducing cereal to their lineup.

Kellogg’s and Little Debbie are bringing back sweet moments of nostalgia with their latest collab: Kellogg’s Little Debbie Nutty Buddy Cereal.

The cereal evokes a sweet chocolatey and peanut butter aroma, while featuring smooth, creamy chocolate and lightly roasted peanut butter flavours. The flavours meld with the crunchy cereal pieces coated in fudge for the quintessential Nutty Buddy experience. 

“Since dropping our first two Little Debbie cereals, fans have been hungry to see Kellogg transform more Little Debbie snacks into cereal,” said Sadie Garcia, director of brand marketing at Kellogg All Family Cereal.

“Our newest collaboration brings the iconic Little Debbie Nutty Buddy bars to the breakfast table for the first time ever.”

Kellogg’s Little Debbie Nutty Buddy Cereal is available in Walmart and will be rolling out in additional US retailers in December for an RRP of $4.99 for an 8.2-ounce box and $5.99 for a 13.1-ounce box.

The festive holidays are coming...
The festive holidays are coming...

... so are limited edition Frosted Gingerbread Pop-Tarts.

Topped with snowy white icing and decorated with nine holiday designs, these festive snacks will elevate any gingerbread house, replacing dry, stale cookies with gingerbread-filled toaster pastries.

Whether you’re an aspiring gingerbread house architect creating your edible dream home or a homemaker craving a classic treat, get stocked up ahead of the holiday season – on shelves now.