Founded in 2020, the Women on Boards Project aims to close the representation gap of corporate Boards through the addition of women, which reflects the considerable consumer buying power of this demographic, while also expanding diversity.
It partners with investors at venture capital and private equity firms to place executive female leaders on the Boards of their portfolio companies.
Carter’s appointment to Petit Pot’s board is another beneficial step toward the appropriate representation of women on Boards of private, growing companies. It will also aid the growth of Petit Pot to bring more Fresh desserts to American homes.
Petit Pot was founded in 2014 by French pastry chef Maxime Pouvreau to fill a gap in the US market for classic French treats such as pot de crème and riz au lait. The California company’s portfolio has subsequently grown to include ontrend eating experiences in bold new flavours – such as orange blossom rice pudding and plant-based oat milk chocolate desserts – made with organic ingredients and presented perfectly portioned in petite glass jars.
Recently, Petit Pot invested in a state-of-the-art production line from France to increase capacity and accelerate innovation – cementing its position as the fastest-growing brand of premium, organic refrigerated desserts in the US.
Small brand to big name
This will also be underscored by Carter’s appointment as an advisor. Her history as a senior executive in the consumer-packaged goods industry includes taking small brand names and turning them into $100m enterprises, including Perfect Snacks, Humm Kombucha, 5-hour Energy and Chomps. She currently holds the position of CFO at Goli Nutrition Inc.
“Liz’s drive and energy for transitioning a brand from a leader in the natural channel to mass market are phenomenal,” said Pouvreau.
“Her deep experience in the food and beverage industry makes her an irreplaceable asset and member of the Petit Pot team. We’re also thrilled that we are able to support the Women on Boards Project’s mission to close the gender gap on CPG boards, and we will continue to prioritise diversifying voices on our board.”
Added WOB executive director Cassie Burr, “The Women on Boards Project is eager to support a brand with a mission to not only create delicious French desserts but recognises the importance of having the right women on your Board.
“Liz’s experience in the consumer packaged goods space is impressive and we are delighted to see her placement assist in the brand’s future success.”
Based in Emeryville, California, Petit Pot produces and markets products in over 6,000 brick & mortar stores and e-commerce retailers across the US, including Whole Foods Market, Publix, Costco, Amazon Fresh and Imperfect Foods.