The double acquisition gives Utz Brands access to more than 125 DSD routes to accelerate the company's growth in the New York City area and increase its market share of the salty snacks category.
According to IRI data for the 52 weeks ending May 16, 2021, US retail sales of salty snacks were up 6.1% with total sales of $28.3bn. Sales of potato chips – Utz Brands’ core category competency – registered solid growth of 3.6% with overall sales reaching $8.3bn. The tortilla/tostada chip category also saw growth of 5.1% hitting $6.3bn in sales.
Over the past twenty years, Utz has been collaborating with New York retailers to expand its presence and increase distribution of its core portfolio of branded products, which includes Utz, Zapp’s, ON THE BORDER Chips & Dips, and others.
Its efforts have paid off as sales of its power brands have accelerated with Utz Brands becoming a more recognized product, according to the company.
With its most recent acquisitions, Utz will increase its investment in the New York City region and provide enhanced retailer support with increased distribution facilities and sales management, higher service velocity, and an expanded route distribution system.
"We look forward to working closely with our independent operator network to expand and grow our expansive portfolio of brands in this vibrant and diverse market. The opportunity for growth and expansion remains robust, and we are poised to drive it to new heights,” said Steve Liantonio, senior vice president, national sales operations of Utz Brands.
