While its typical to re-evaluating habits and goals at the beginning of the year, one thing that doesn’t change is that snacking doesn’t become dated – in fact, we’re snacking more than ever, but it has skewed towards healthier options.
OffLimits calls itself ‘the spunkiest, healthiest cereal on the market’, and comes in four variants that are plant-based, gluten-free, sugar free and contain no artificial ingredients: Coffee, Pandan, Cinnamon and Strawberry.
The producer believes that cereal is meant for snacking and has recently rolled OffLimits out in 1.5oz mini-boxes, which make it perfect for on-the-go or as a treat at the desk. The unique tactical design of the box means it purposely fits in almost any bag and allows the cereal to be eaten directly from the box.
Snacking healthier has officially become more convenient.
Available online for an RRP of $20.00.
Kellogg’s Special K has always been a wholesome way to start your day, but now it’s packing an extra punch.
Every serving of Kellogg’s Special K Brown Sugar Cinnamon contains 100% daily value of 10 essential vitamins and minerals, making it simple to fuel your journey to wellness.
A first for the brand, the cereal provides 100% daily value of zinc, vitamin B6, vitamin B12, vitamin E, iron, thiamine, riboflavin, pantothenic acid, niacin and folate.
It’s also 100% delicious, a bowlful of crispy flakes made with whole grains and layered with a sprinkling of cinnamon and, for a bit of indulgence, brown sugar.
“At breakfast, we often face the decision of something delicious we want to eat versus something healthy we feel we should eat. That's a compromise and it takes the enjoyment out of breakfast,” said Cindy Huntington, brand director at Kellogg Company.
“That’s why we are thrilled to unveil Special K Brown Sugar Cinnamon with 100% daily value of 10 vitamins and minerals, our first cereal with this level of nutrition packed into each delicious bowlful. We know it's easier to make healthy habits stick when they're simple and delicious, and this new cereal really delivers on that.”
Kellogg’s Special K Brown Sugar Cinnamon is rolling out in retailers across the US for an RRP of $4.19 for a 12.5oz box and $5.29 for an 18.3oz box.
Pringles has launched two new additions to step up the spice.
Aiming to push tastebuds to the limit, the piquant pair join Pringles’ Sizzl’N range, which includes Kickin’ Sour Cream (medium) and Cheese & Chilli (Extra Hot).
The intense Spicy Chorizo flavour boasts BBQ notes surrounded by rich cured meat taste and slightly smoked paprika, while the slightly milder Sweet Chilli has a spicy and aromatic flavour, made from a blend of fragrant spices, chilli and sweet notes delivering a multisensorial experience.
Florence Kayll, Pringles UK senior brand manager, said: “Our Sizzl’N range was a huge success last year and we’re excited to add two new fiery flavours to the line-up. We know that people are exploring more adventurous tastes and we can’t wait to see how many fans step up and try the new Sizzl’N flavours.”
The new flavours are available in Tesco stores across the UK.
Protein Snack’s meat snacks brand has grown 87% in value sales in the past five years, finishing 2021 as a £100m brand.
During the year, sales of meat snacks skyrocketed by 24% in the UK’s chilled meat snacks category, driven by more health-conscious consumers seeking out treats functional benefits, particularly those high in protein.
To ensure the brand stood out in a crowded market, Peperami invested in a seven-figure campaign that spanned across PR, social media, TV and radio adverts, AR game and digital communications.
Dubbed ‘Ban the Bland’, the video content series saw three famous faces – including singer Olly Murs, TV presenter Joe Swash, and football star Rio Ferdinand – take part in a food-based experiment that aimed to right British snacking wrongs, which the producer claims racked up over 14 million views reaching 29 million people in the UK.
“Our mission was simple; deliver fame and increase purchases during a time when there was still uncertainty brought by the pandemic,” said Pavan Chandra, head of Peperami Marketing.
“We know our audience enjoys engaging video content and when fronted with talent that resonates with them, it’s always a success.”
Peperami has also continued to innovate and develop NPD, recently introducing multipacks and single versions of its Chicken Bites range, along with a new Chorizo 5 pack, made with 100% pork and launched at young adults with a sophisticated blend of flavours and spices, including paprika, garlic and onion.
To meet the demand for meat-free options, Peperami introduced its first vegetarian meat-free snack, Vegerami Chick’nless Bites, which are high in plant protein. The chick’nless bites are available to buy in Pep’d Up and Smokin’ flavours.
The snacks are launching in Tesco, with a broader roll-out to follow.
The bakery manufacturer has expanded its range of easy-to-use fudge icings with two vegan options made with natural fruit flavours and colours.
Dawn’s Blackcurrant Fudge Icing is a vibrant purple, with a deep fruity flavour that pairs well with chocolate, vanilla, citrus flavours, and sweeter fruits like apple and plum. A popular and ‘on trend’ flavour across bakery and desserts, blackcurrant is regarded as a superfruit, full of vitamin C with a slightly tart taste profile appealing to health-conscious consumers with a less sweet palate.
Dawn’s Banana Fudge Icing is a classic and versatile flavour and colour that can be paired with many popular flavours such as sticky toffee, caramel, nuts, ginger and honey. Banana also works well with like blueberry or cherry.
Both icings are ready-to-use in a 10kg pail and need to be warmed to 40-50°C for easy topping, filling, drizzling and piping across many types of baked treats.
The Real Good Food Company has expanded its 100% grain free enchilada platform in Costco outlets across the US with a Grande Chicken variant.
With only 2g net carbs and 20g protein per serving, the Grande Chicken Enchiladas are nutrient dense and made from ‘real’ food ingredients that you can feel good about eating, such as antibiotic free chicken.
“We are extremely proud to enhance our already strong partnership with Costco to expand distribution of our Grande Chicken Enchiladas into all regions in the United States,” said Bryan Freeman, executive chairman of The Real Good Food Company.
“Unlike other food options on shelves today that are made with processed grains and loaded with carbohydrates, our nutritious enchilada entrée has a limited amount of carbs and is 100% grain free. Through our expansion with Costco, we are able to make nutritious food more accessible throughout the US, and in turn, improve the lives of Costco shoppers looking for healthier options in the frozen food aisle.”
Real Good Foods’ Grande Chicken Enchiladas are available in all Costco regions from 22 January, along with Walmart, Kroger and Target, and directly from its website.
For a limited time, Cinnamon Toast Crunch fans can get their hands on Cinnamoji Toast Crunch cereal, a quite absurd twist on their favourite Cinnadusted cereal, where Cinnamoji faces have been blasted onto the square pieces.
“The Cinnamojis are known for chomping one another because they are so irresistible,” said Mindy Murray, senior marketing communications manager for General Mills.
“Now fans can get in on the action and chomp the Cinnamojis themselves in this first of its kind limited edition Cinnamoji Toast Crunch. This won't be the last you’re seeing of the Cinnamojis, as they are always up to something.”
In addition, fans can also enter for a chance to win a custom box with a personalised Cinnamoji on the packaging. Full details of how to enter the Cinnamoji sweepstakes are available on boxes of Cinnamoji Toast Crunch cereal and specially marked boxes of Cinnamon Toast Crunch varieties such as Dulce de Leche Toast Crunch and Churros.
But that’s not all. The Cinnamojis have called on a few of their celebrity friends to get in on the takeover, releasing limited edition, online exclusive boxes – featuring Chloe Kim, Justin Jefferson, SpongeBob SquarePants, Leslie Grace and Manuel Turizo transformed into a Cinnamoji.
Global snowboarding icon Chloe Kim is the first to take over the cereal box with a twist on her favourite breakfast staple – with Chloe Toast Crunch and a limited-time Go-GURT promotion, appropriately called SNO-GURT, which comes with the opportunity to snag free Chloe Kim-designed mini finger snowboards. Chloe Toast Crunch boxes will drop on 27 January exclusively on Walmart online, while SNO-GURT is available in Strawberry and Mixed Berry at grocery stores and retailers nationwide for an RRP of $2.99 for an 8-count box and $5.59 for a 16-count box.
Beginning in late February, four weeks of additional celebrity boxes will drop exclusively online, including SpongeBob SquarePants (as himself) in Cinnamon Toast Crunch Squared – with a spatula fit for flipping patties or chowing down on a bowl of cereal; professional football star Justin Jefferson in Griddy Toast Crunch – named after the iconic touchdown dance – with a custom Under Armour sweatshirt; Urbano singer Manuel Turizo in Manuel Toast Crunch – with a flat-brimmed cap with Manuel’s Cinnamoji; and actress and music recording artist Leslie Grace in Leslie Toast Crunch – debuting with a NEFF beanie embroidered with her Cinnamoji.
The Black-owned and female-founded food brand backed by Rihanna and Marcy Venture Partners (co-founded by Jay-Z) has hit the breakfast aisle for the first time with a pair of Pancake & Waffle Mixes.
Available in Confetti and Classic flavours, the mixes are certified gluten free and non-GMO, vegan, kosher and made with noting artificial. They are also school safe, made in a dedicated top 9 allergen free facility, and are free of nuts, dairy, eggs, sesame, sulphites and mustard.
Starting your day has never been easier: just add water for a fluffy pancake short stack or whip up a batch of golden waffles with just water and oil.
“This has to be my favourite Partake product to date because it is a total morning saver,” said Denise Woodard, founder and CEO of Partake Foods.
“I make pancakes for my daughter, Vivi, every morning using this mix (really!)—they’re so delicious she asks for them again and again. Huge plus that making a warm breakfast that’s safe for her to eat takes 5-10 minutes. Just add water to the mix and cook up warm, fluffy pancakes! Like all Partake products, our pancake & waffle mixes are free from gluten, dairy, and the top 9 allergens.”
The Pancake & Waffle Mixes are available online and at selected Target locations across the US, for an RRP of $5.49: $23.99 for 3-pack / $45.99 for 6-pack.
While its typical to re-evaluating habits and goals at the beginning of the year, one thing that doesn’t change is that snacking doesn’t become dated – in fact, we’re snacking more than ever, but it has skewed towards healthier options.
OffLimits calls itself ‘the spunkiest, healthiest cereal on the market’, and comes in four variants that are plant-based, gluten-free, sugar free and contain no artificial ingredients: Coffee, Pandan, Cinnamon and Strawberry.
The producer believes that cereal is meant for snacking and has recently rolled OffLimits out in 1.5oz mini-boxes, which make it perfect for on-the-go or as a treat at the desk. The unique tactical design of the box means it purposely fits in almost any bag and allows the cereal to be eaten directly from the box.
Snacking healthier has officially become more convenient.
