UK retailer banks on fruit snacks to combat holiday hunger for four million kids

The John Lewis Partnership (JLP) – which was founded nearly a century ago and owns two of Britain’s largest retail brands, John Lewis and Waitrose – has unveiled a number of initiatives to help families in need this summer.

Firstly, it is working with long-time partner FareShare, along with Waitrose farmers and suppliers, to provide four million healthy fruit snacks to more than 3,000 charities and organisations across the UK, many of which are part of the government’s Holiday Activities and Food Programme.

JLP is also donating £200,000 to the Trussell Trust, which will go towards enabling 136 food banks in the trust’s network to support thousands of families with emergency food and practical support over the summer. Over 55,000 families have already been supported by the food banks in the Trussell Trust network this year.

And finally, the retailer is issuing a call out to customers to donate to help families online via DONR.

Give a little love

The initiatives follow JLP’s Give a Little Love ‘Farm to Family’ campaign launched last year to help those hardest hit by the pandemic.

The campaign has already raised over £3m for FareShare, Home-Start and local community groups, with a further £2m pledged earlier this year. It has also seen five million surplus food items being diverted from British farms to reach families in need.

“We know many families are struggling this summer and we want to do our part,” said Marija Rompani, ethics and sustainability director at JLP.

“We are therefore harnessing our longstanding relationships with our farmers and suppliers to provide nourishing and healthy snacks this summer. We can’t act in isolation and are thrilled that so many food businesses are joining us in taking an active role this summer to help vulnerable families in need. If we all join together in tackling this issue, then we can help end child poverty for good.”