Doves Farm aims for excitement in the kitchen with organic speciality flours
Doves' new range includes an organic Oat, Coconut, Chickpea, Quinoa, Teff and Brown Rice flour. All are organic, vegan, Kosher and gluten free, with multiple products offering a source of, or high in, fibre and protein.
According to Kantar Worldpanel data for the 52 weeks ending 21 Feb 2021, organic flours have seen a booming growth – of 84.2% - from the year prior. While this is particularly attributed to the lockdown baking boom that took flight to break boredom, this was driven by increasing demand for products that are made from sustainably grown ingredients.
The market researcher also reported a 48.7% growth of speciality flours as home bakers moved into new realms to push the bar in texture, taste and nutritional content.
Subsequently, reports Doves, interest in its new range has been strong. In fact, a survey of over 400 home bakers by Doves earlier this year found that almost half said they were interested in buying oat flour.
“After the baking boom of last year, we are seeing an increase in demand for flours that offer new tastes and textures, as well as health and environmental benefits,” said Clare Marriage, Doves Farm founder.
“Our new Organic Speciality Flour range, which includes an Oat Flour, Coconut Flour, Quinoa Flour and more, is intended to appeal to more adventurous home bakers and offers them delicious speciality flours that can be used in a variety of bakes.”
Speciality flour range
Doves’ Oat Flour (450g, RRP £4.20) is milled from 100% British-grown organic oats, which is high in fibre and gives a great twist to classic cakes, biscuits, breads and pancakes.
The producer’s Coconut Flour (500g, RRP £3.95) is made from sustainably sourced Sri Lankan coconuts. It is also high in fibre and protein, and works well for cakes, cookies, pancakes, waffles and pastry.
The Chickpea Flour (260g, RRP £2.45) is milled from whole chickpeas, is high in fibre and protein, and suitable for healthier pancakes, light batters and flatbreads.
Quinoa Flour (310g, RRP £3.99) brings all its superfood attributes to better-for-you cakes, biscuits and pizza, and is also a good source of fibre and protein. Another superfood – and one of the world’s smallest grains – is teff, and Doves’ Teff Flour (325g, RRP £4.20) is high in fibre and terrific for pancakes, flatbreads, cakes and brownies.
Finally, its wholegrain Brown Rice Flour (290g, RRP £2.10) is ideal for making pancakes, pastry, sauces and cakes.
The British family-owned organic flour producer not only wants to add excitement in the kitchen by punting the benefits of ancient grains, but with a portfolio of over 20 different flours, including plain white, plain wholemeal, bread flour and pasta flour. The producer has been Soil Association certified since it was found in 1978.
Products – including organic biscuits – are available online, from all major retailers, traditional wholesalers, food service, independent health food stores and farm shops across the UK.
