More than four million Brits donned aprons and grabbed for flour in 2020 to overcome lockdown boredom: and that number soared globally as the world came to terms with the pandemic. Studies revealed that 82% of consumers purchased a baking ingredient in the past year - in fact, there were mad flutters of panic as flour stocks diminished due to high demand.
Despite large strides to return to ‘normal’, the baking trend is expected to perpetuate.
Ahead of World Baking Day on 17 May, The Silver Spoon’s team at Baking Mad questioned almost 4,000 Brits to find out their top 10 favourite treats.
Victoria Sponge took the crown, followed by Chocolate Brownies and Chocolate Fudge Cake in joint second. Chocolate Chip Cookies narrowly missed out the top three spots and was followed hot on its heels by Lemon Drizzle.
Surprisingly, banana bread – dubbed the UK’s ‘lockdown bake’ with its overnight insta-fame (clocking up more than 1.4 million Instagram posts) – finished last with only 6% of the nation’s votes. Perhaps we all went a bit overboard with the treat last year.
The UK’s top 10 favourite bakes
To keep the excitement going in the kitchen, Baking Mad is hosting the Bake For Love competition.
Details of the competition can be found online, as well as on six million packs of Silver Spoon sugar, Allinson flour, Billington’s sugar and Nielsen-Massey vanilla and flavoured extracts until September 2021.
Budding bakers can win a host of baking-related gear, including three kitchen makeovers valued at £25k, 225Kitchen Aid stand mixers, 10,000 personalised tins and baking hampers.
