It took Wilde four years to create its flagship Chicken Chips – launched in 2019 – created by veteran entrepreneur Jason Wright to provide ‘junk food for healthy people’. Now, the Colorado-based snack producer continues to disrupt the declining salty snack category with another new development.
Wild Pork Chips are made with pork, tapioca starch and dried egg whites, and have a thin and crispy texture. The better-for-you chips provide 10g of protein and contain 170 calories, 1g of sugar and 10g of fat per 20-chip serving, along with all nine essential amino acids.
They are keto-friendly and Paleo certified - as well as gluten- and grain-free - and come in four flavours: Golden Mustard BBQ, Sweet Chipotle, Black Pepper Bacon and Chili Lime Verde.
“Whole Foods pioneered the protein-based snack set, allowing consumers to find high-end pork rinds, egg white puffs and Wilde Chips in one area,” said Wright.
“This strategy has proven very effective, and large chains like Kroger and Sprouts are now developing their own protein-based sets. This presents an opportunity to grow the entire protein-based snack category for all players, and we believe our new Pork Chips will be a solid addition to the aisle.”
Wilde Pork Chips are available nationwide at Whole Foods Market stores and on the company’s website for a RRP of $4.99 per bag. The chips are slated to roll out into Sprouts Farmers Market stores in April.