The brand’s logo – originally launched in 1963 – now showcases the couple apart from each other.
According to Parle, Kismi has always stood as an enabler in bringing about small moments of happiness to consumers. It is one of the few brands in the Indian foods space to give a creative push to educate couples to consciously opt for time apart for a while without compromising on the togetherness of being in love.
Parle is promoting the revised logo via social media, including Facebook, Twitter and Instagram:
“To make sure their love stays safe, our Kismi lovers have had to let go of each other (only for a while)! A little distance today can make sure you stay even closer in the future! #KismiSocialDistancing #FlattenTheCurve #StayHome #StaySafe”
Krishnarao Buddha, senior category head, Parle Products, said, “We tweaked the iconic logo on social media platforms to remind our customers and employees that everyone should be doing their part to help stop the spread of coronavirus by practicing social distancing.
“We take safety measures seriously and are proud to have initiated the digital campaign.
“In order to keep serving our customers with essential commodities in this crisis, we have implemented enhanced safety measures. While adhering to social distancing, we have shared various guidelines where our brave workers follow contactless operation procedures, sanitation, maintaining hygiene and ensuring workers always wear masks and gloves at all times.”
Founded in 1929, Parle Products has an indepth understanding of the Indian consumer, tailoring its marketing philosophy to reflect their needs. The maker of Parle-G – one of the world’s largest selling biscuit brands – focuses on delivering health along with taste and value-for-money positioning that allows people from all classes and age to enjoy.