Kellogg’s has committed to distribute 500,000 servings of food direct to frontline staff in NHS hospitals and medical facilities. This is in addition to the three million servings already pledged to food banks, schools, charities and community groups across the UK.
NHS personnel are invited to request donations for their staff or break rooms via the company’s website.
The campaign – created by Publicis – uses Kellogg’s own employees raising their cereal bowls in thanks to the NHS. It also highlights the determination of the hauliers who ensure food reaches supermarket shelves during these unprecedented times.
Kellogg’s will also provide food for the staff rooms of its three main UK hauliers.
“At Kellogg’s, we want to ensure we are doing what we can to support those who need us at this time. From getting food onto shelves, to supporting local food banks and schools,” said Kellogg’s VP and head of UK business, Chris Silcock.
“I want to take this opportunity to thank the NHS for their tireless work and I hope that by donating a further 500,000 servings of cereal direct to those working on the frontline we are able to help in some way.’’